Coordinator, Marketing

Perfdrive; Toronto; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Retirement Planning Program

Generous vacation days

Work-life balance

Learning and Professional Development

Flexible benefits program

Job summary

CIHI in Toronto is seeking a Marketing Coordinator to plan, execute and monitor activities that raise awareness and engagement among the health care community. You will collaborate with cross-functional teams to develop campaigns that communicate CIHI's value to healthcare professionals and stakeholders.

As the role supports content creation, digital campaigns, events, and partnerships, you will ensure consistent branding across channels and contribute to a data-driven approach using analytics

Qualifications

• Bachelor-level degree or equivalent experience in marketing/communications.
• 1-3 years of marketing coordination or related experience.
• Experience with analytics, content management and digital advertising platforms.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and collaboration platforms.

Responsibilities

• Assist the Corporate Marketing Team in developing materials aligned with CIHI goals.
• Coordinate content with internal departments across channels (website, social, email, stakeholder materials).
• Help set up and manage digital campaigns with partner agencies; monitor performance and report results.
• Coordinate with agencies on development of creative assets for events and sponsorships.
• Work with internal stakeholders to ensure consistent brand messaging across materials.

Skills

Marketing coordination

Communication

Analytics

Digital marketing

Team collaboration

Content creation

Attention to detail

Education

Undergraduate degree in Marketing/Business/Communications

Tools

Google Analytics

Web Content Management

SharePoint

Google Ads

LinkedIn Campaign Manager

Microsoft Office

Job description

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We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.

CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include

• Retirement Planning Program
• Generous vacation days for permanent and long-term contracts
• Work-life balance
• Learning and Professional Development Program
• Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?

The Marketing Coordinator is responsible for planning, executing and monitoring activities to increase awareness, engagement and growth amongst our health care community. This role collaborates with various teams to support the development and implementation of marketing strategies and campaigns that effectively communicate CIHI’s value proposition to healthcare professionals, stakeholders and clients.

What you’ll do

• 1. Assist the Corporate Marketing Team in the development of marketing materials and communications that are tailored to CIHI’s target audiences and aligned with CIHI’s corporate strategic goals and priorities.
• 2. Liase with various internal departments (e.g. editing, translation, design and web) to produce and coordinate content that supports corporate marketing initiatives on various channels including website, social media, email campaigns, and stakeholder marketing material.
• 3. Help coordinate, set up and execute digital a campaigns, working with partner agencies as required; Monitor and report on performance on campaign performance; Use campaign key findings to make informed recommendations to continually improve marketing efforts.
• 4. Coordinate with partner agencies on the development and production of creative assets for event and sponsorship activations.
• 5. Work closely with CIHI’s internal stakeholders to develop marketing material for stakeholder engagement opportunities. Ensure consistent brand message across all materials. Foster relationships with industry partners and influencers.

What you’ll bring to the table

• Undergraduate degree in Marketing, Business Administration, Communications or related field, or equivalent combination of education and related experience.
• 1-3 years of experience in marketing coordination, client support, education, or communications roles.
• Experience with Google Analytics, Web Content Management and SharePoint.
• Experience using paid digital advertising platforms, such as Google Ads and LinkedIn Campaign Manager, is an asset.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Proficiency in Microsoft Office tools and collaboration tools.
• Understanding of the benefits of developing and using customer personas.
• Understanding of marketing analysis principles and the engagement lifecycle.
• Strong interpersonal skills and ability to excel in a team environment including demonstrating initiative and taking ownership of work.
• Strong attention to detail and commitment to quality with the ability to multi-task.

Additional Requirements

• Primary locations: Toronto or Ottawa.
• Must comply with all CIHI workplace policies, including privacy and confidentiality.
• Fluency in English is required, bilingualism in both official languages is an asset

We thank all those who apply, however, only candidates selected for an interview will be contacted.

At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.

Data Privacy and Record Retention Notice

In accordance with Ontario’s legislation, CIHI is required to retain copies of this job posting and all associated application materials for a minimum of three (3) years from the date the posting is removed from public view.

By submitting your application, you acknowledge that your personal information and application data will be stored securely in our systems for this mandatory retention period to ensure compliance with provincial employment standards.