Coordinator, Digital Content

Canadian Football League; Toronto; Hybrid; CAD 40,000 - 50,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

The Canadian Football League is seeking a passionate and creative Coordinator, Digital Content to join our Content Marketing team in Toronto. From telling compelling stories to engaging fans across CFL-owned digital platforms, you'll help shape CFL.ca and oversee the league’s photography archive.

Reporting to the Senior Manager, Web & Digital Content, the role emphasizes website administration, editing, publishing, and collaboration with external photographers to capture key moments for web

Qualifications

• Post-secondary degree / diploma in journalism, communications, marketing, media or related discipline.
• 1-3 years working in a relevant professional environment.
• Strong written and verbal communication skills with attention to detail and news judgement.
• Self-starter who can work independently and in a team.
• Effective time management to meet tight deadlines in a fast-paced environment.
• Extensive knowledge of football.
• Excellent interpersonal skills for internal and external relationships.
• Proficient with a content management system (CMS) and/or HTML.
• Experience writing for an online publication.
• Experience with digital platforms (Google Analytics, project management tools) is an asset.
• Familiarity with Adobe Creative Cloud, WordPress, Chartbeat, and Google Analytics is an asset.

Responsibilities

• Support evolution of CFL’s digital platforms and maintenance of CFL.ca.
• Manage internal photo archives and organize assets weekly.
• Lead external photography partners, providing shot lists for live events.
• Edit and publish content on CFL.ca under guidance of Senior Manager.
• Editorial lead for regular season game nights, write recaps and post-game content.
• Support content strategy to drive revenue, fan acquisition and brand value.
• Measure and report on content initiatives to identify best practices.
• Collaborate with Digital Marketing & Product to ensure asset delivery and QA.
• Ensure CFL.ca content is accurate for partnerships, contests, and marketing initiatives.

Skills

Journalism degree

1-3 years

Strong communication

Self-starter

Time management

Football knowledge

Interpersonal skills

CMS/HTML

Online publication

Google Analytics

Adobe Creative Cloud

WordPress

Chartbeat

Education

Post-secondary degree / diploma in journalism, communications, marketing, media or related discipline

Tools

CMS

HTML

Job description

Position Title: Coordinator, Digital Content

Department: Brand, Marketing Digital & Design

Status: Full-time/Permanent

Reports to: Senior Manager, Web & Digital Content

Location: Toronto, ON (Hybrid)

Application Deadline: Friday, September 25, 2026

Company Descripton

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL is dedicated to entertaining fans in Canada and abroad. The league pursues that goal through a continuing commitment to modernize and elevate both the game and the business. The CFL is transforming its digital ecosystem and maximizing fan engagement through captivating content, data analytics, personalized marketing, and more.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary

The Canadian Football League is seeking a passionate and creative Coordinator, Digital Content to join our Content Marketing team in Toronto. From telling compelling stories to engaging fans across CFL-owned digital platforms, you'll play a key role in shaping the league’s biggest marketing platform, CFL.ca. Reporting to the Senior Manager, Web & Digital Content, the incumbent will be focused on website administration, editing and publishing for the CFL website and will oversee the league’s photography archive.

Key Responsbilities

• Support the ongoing evolution of the CFL’s digital platforms, including maintenance and optimization of the league’s website.
• Maintain and manage internal photo archives to create efficiencies for league office staff and content efforts for member clubs by archiving, tagging, and organizing all photography assets on weekly basis.
• Act as day-to-day lead for external photography partners and freelancers, providing shot lists and working with photographers for various live CFL events (CFL Combine, Playoffs, Grey Cup, etc.) to ensure key images are captured and received for web and social usage.
• Edit and publish content on CFL.ca under the guidance of Senior Manager, Web and Digital Content.
• Work as editorial lead on regular season game nights, writing recaps and post-game content as well as oversight of CFL.ca and its freelancers.
• Support content strategy and relevant league-wide storylines with the Senior Manager, Web & Digital Content with a focus on developing content that supports revenue-driving initiatives, marketable fan acquisition and provides brand value to the CFL.
• Regularly measure and report on the success of content initiatives to identify best practices to inform future content decisions.
• Work closely with Coordinator, Digital Marketing & Product to ensure clear delivery and quality assurance of any web-related assets.
• Work with department manager and cross-functionally to ensure that content on CFL.ca is accurate and up to date for various lines of business, including but not limited to: contesting, partnership programs, and marketing initiatives

Qualifications & Skills

• Post-secondary degree / diploma in journalism, communications, marketing, media or other related discipline
• 1-3 years working in a relevant professional environment
• Strong written and verbal communication skills with exceptional attention to detail and news judgement
• A self-starter who takes initiative and works effectively both independently and as part of a team
• Effective time manager with the ability to meet tight deadlines in a fast-paced environment
• Extensive knowledge of football
• Excellent interpersonal skills - skillful at building and fostering internal and external relationships
• Proficient using a content management system (CMS) and/or HTML
• Experience writing for an online publication
• Entry level experience working with digital platforms such a Google Analytics, project management tools, or other considered an asset
• Working knowledge of Adobe Creative Cloud (Photoshop), WordPress, Chartbeat, and Google Analytics considered an asset

Expected Compensation

The expected compensation range for this position is $40,000 - $50,000, which includes base pay plus bonuses and variable incentive pay, if eligible. This range represents a good faith estimate for this position and should serve simply as a guide. The specific compensation offered may vary based on factors such as candidate experience, skills, budget, location.

Other Considerations

Hybrid Model: The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.

Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays, as required.

Travel: As required.

The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.

For additional information on the Canadian Football League, please visit our website at www.cfl.ca.