Product Manager

LawDepot; Edmonton; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Health and dental benefits

Three weeks paid vacation

Training budget and LinkedIn Learning

Job summary

LawDepot is seeking a Product Manager to lead the strategy and optimization of our eSign feature in a hybrid role based in Edmonton, Alberta. You will shape the product roadmap, identify opportunities to improve the customer experience and conversion funnel, and collaborate with stakeholders to deliver scalable solutions fueling growth.

You will work with developers, designers, analysts, and QA to ensure product goals are met, use data to guide decisions, and continuously improve monetization

Qualifications

• Post‑secondary education in a relevant field is required.
• 3+ years of experience in a Product Manager, Product Owner, Digital Marketing, or Project Manager role.
• Demonstrated proficiency in product management principles and methodologies.
• Thorough knowledge of Agile best practices and AI-driven environments.
• Experience developing and executing monetization strategies using data insights.

Responsibilities

• Establish and communicate a clear product vision and strategy for your domain.
• Set and deliver on objectives (OKRs) in collaboration with Senior Management.
• Lead and manage the entire product lifecycle from concept to launch.
• Own, plan, and prioritize the product backlog and keep it groomed.
• Collaborate with development teams to clarify requirements and remove roadblocks.
• Align the product roadmap with business goals for long-term value.
• Develop monetization strategies using qualitative and quantitative insights.
• Make data-driven decisions to guide execution and optimize performance pre- and post-launch.
• Balance competing priorities to maximize impact and value.
• Work cross-functionally with designers, analysts, QA, and checkout specialists.
• Manage stakeholder expectations and provide transparent progress updates.
• Stay current with industry trends and share insights with the team.
• Guide teams to create engaging, seamless user experiences.
• Review specifications to ensure alignment with goals.

Skills

Product management

Agile methodologies

Data-driven decision making

Monetization strategies

Stakeholder management

Technical aptitude

Backlog prioritization

Business acumen

AI tools familiarity

Education

Post‑secondary education in Business, Marketing, Computing Science, Design, Project Management, Business Analysis, or related field

Tools

AI tools (Claude)

Analytics tools

Job description

What The Role Does

Shape the future of LawDepot’s eSign experience and drive measurable business growth.

LawDepot is currently expanding and looking to recruit a Product Manager. Working closely with the Product Management team, you’ll be responsible for leading the strategy and ongoing optimization of our eSign feature. You will play a key role in shaping the product roadmap, identifying opportunities to improve the customer experience and conversion funnel, and collaborating with cross-functional stakeholders to deliver scalable solutions that support business growth.

This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do

• Establish and communicate a clear product vision and strategy for your domain, aligning priorities with customer needs and business goals


• Set and deliver on objectives (OKRs) in collaboration with Senior Management


• Lead and manage the entire product lifecycle, from concept to development to launch, ensuring ongoing product improvement


• Own, plan, and prioritize the product backlog, keeping it updated and well-groomed to align with development priorities


• Collaborate closely with development teams to clarify requirements and eliminate roadblocks


• Align the product roadmap with business goals to ensure long‑term value for customers and the organization


• Develop and execute monetization strategies using qualitative and quantitative insights to validate opportunities


• Make data‑driven decisions to guide project execution, using analytics to optimize performance pre- and post‑launch


• Balance competing priorities, making trade‑offs that maximize product impact and value


• Work cross‑functionally with developers, designers, checkout specialists, analysts, and QA to achieve product goals


• Effectively manage stakeholder expectations and provide transparent updates on product progress and performance


• Stay current with industry trends, competitor insights, best practices, and new technologies, sharing insights with the team


• Guide teams to create engaging, seamless, and impactful user experiences


• Review detail level specifications (ex. content, design) and ensure alignment with the product goals

What You Bring

The Essentials

• Post‑secondary education in Business, Marketing, Computing Science, Design, Project Management, Business Analysis, or a related field


• 3+ years of experience in a Product Manager, Product Owner, Digital Marketing, or Project Manager role


• Demonstrated proficiency in product management principles, practices, and methodologies


• Thorough knowledge of Agile best practices and their application in an AI‑driven environment


• Demonstrated expertise in developing and executing data‑driven monetization strategies using qualitative and quantitative insights to test, validate, and optimize opportunities


• Proven ability to manage product backlogs and prioritize initiatives


• Sound business acumen, including an understanding of business models, market dynamics, customer needs, and key financial drivers


• Technical aptitude to understand the technology behind the product and collaborate effectively with development teams


• Skilled at building stakeholder relationships, gathering requirements, and balancing competing priorities


• Decisiveness and sound judgment when navigating complex decisions and building consensus among multiple stakeholders


• Financial literacy to understand budgets, allocate resources, and evaluate the financial impact of product decisions


• Effective project management capabilities, with a track record of delivering complex initiatives in alignment with key performance indicators


• Proficiency in using AI tools (ex. Claude) to improve efficiency and the quality of work

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

• Experience developing products or launching features within a SaaS environment


• Familiarity with eSignature products, platforms, or workflows


• A proven track record of optimizing conversion funnels to improve customer acquisition, engagement, or retention

Why You Should Join The LawDepot Team

• Excellent total compensation package


• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account


• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)


• Three weeks paid vacation, plus bonus personal days


• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets


• Company share plan


• Free catered lunches for the entire office


• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)


• Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth


• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)


• Free and easily accessible parking


• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away


• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven‑time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy‑to‑use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence.