Content Strategy & SEO Performance Manager

Sheridan College; Oakville; Hybrid; CAD 101,000 - 126,000; Full time

Job summary

Sheridan College is seeking a Manager, Content Strategy and Performance to lead enterprise content strategy, SEO, and GEO initiatives across its digital ecosystem. You will manage governance, performance measurement, and a team of content professionals focused on quality, accessibility, and user experience.

Collaborate with Communications, Public Affairs and Marketing, IT, Enrolment Management and academic units to ensure content aligns with brand and business objectives.

Qualifications

• Advanced knowledge of SEO, content optimization and organic search strategies.
• Knowledge of Generative Engine Optimization (GEO) and AI-enabled search platforms.
• Experience with content governance models, editorial planning and content operations.
• Experience with web analytics platforms including Google Analytics, SEMRush, AHRefs and Looker Studio.
• Experience with Drupal or enterprise CMS platforms, along with working with AI-enabled search technologies and tools is preferred.
• Vendor management experience is preferred.

Responsibilities

• Developing, implementing, and continuously evolving Sheridan's enterprise content strategy across the public website, intranet, and related digital channels; Including establishing governance frameworks, editorial standards, publishing workflows, and content lifecycle management practices that support a consistent and effective digital presence.
• Leading institution-wide content planning, prioritization, auditing, and optimization initiatives, while establishing standards for content quality, accessibility, inclusivity, metadata, taxonomy, and information architecture.
• Working collaboratively with internal partners across the College, to develop and maintain governance policies that promote consistency, efficiency, and a superior user experience, ensuring content aligns with strategic priorities, business objectives, and audience needs.
• Ensuring institutional content is discoverable across traditional search engines and emerging AI-powered search platforms; Developing and implementing search performance initiatives, overseeing keyword strategies and content optimization efforts, and providing recommendations related to content and technical improvements that support organic search growth.
• Establishing performance measurement frameworks, key performance indicators, and reporting practices to evaluate content effectiveness, search visibility, and digital engagement.
• Completing ongoing analysis of analytics, user behaviour, emerging AI technologies, and evolving search trends, to identify opportunities and provide strategic recommendations to improve digital performance and audience reach.
• Leading content design and optimization initiatives that enhance website and intranet user experiences.
• Applying user-centred design principles and content best practices, to improve navigation, findability, and task completion for diverse audiences.
• Conducting content audits, user journey assessments, and experience reviews to identify opportunities for continuous improvement while ensuring all digital content meets accessibility requirements and supports equitable, inclusive, and accessible user experiences.
• Leading, mentoring, and developing a team of Content Strategists, Editors, and Content Specialists, and fostering a collaborative, inclusive, and high-performing work environment.
• Overseeing resource allocation, workload management, and project prioritization to ensure the efficient delivery of content initiatives and achievement of organizational goals.
• Providing strategic advice and consultation to academic and administrative leaders across the institution.
• Leading governance committees and working groups, facilitating collaboration across departments, and developing training programs, resources, and standards that enhance content capability and digital maturity throughout the organization.
• Performing other related duties as assigned.

Skills

SEO

Content optimization

Organic search strategies

GEO (Generative Engine Optimization)

AI-enabled search platforms

Enterprise CMS platforms

Web analytics (GA, SEMrush, AHRefs, Lo

Education

Bachelor's degree in Business, Marketing, Communications, Journalism, Digital Media, Public Relations, English, Information Design, User Experience, Content Strategy, or related field

Master's Degree in Communications, Marketing, Digital Strategy, UX or related field (preferred)

Professional certification in SEO, Analytics, Content Strategy or Digital Marketing

Tools

Drupal

Google Analytics

SEMrush

AHRefs

Looker Studio

Job description

Sheridan College is seeking a Manager, Content Strategy and Performance to lead enterprise content strategy, SEO, and GEO initiatives across its digital ecosystem. You will manage governance, performance measurement, and a team of content professionals focused on quality, accessibility, and user experience.

Collaborate with Communications, Public Affairs and Marketing, IT, Enrolment Management and academic units to ensure content aligns with brand and business objectives.