Content Strategist

Global X Canada; Toronto; On-site; CAD 80,000 - 125,000; Full time

Benefits offered by this job

Benefits package

Professional development

Inclusive environment

Job summary

Global X Canada is seeking a Content Strategist to join the Marketing team. You will turn investment research into clear, timely content for Canadian investors and advisors across video, email, newsletters and social formats.

Lead omni-channel plans, use approved AI tools, and collaborate with portfolio managers to shape thought leadership while maintaining brand voice and regulatory standards.

Qualifications

• 6+ years of professional writing, editing or content development in finance or investments.
• Strong ability to translate market research into clear, accessible narratives.
• Bachelor's degree in journalism, finance, economics or related field.

Responsibilities

• Research, write and edit long- and short-form market content for Canadian investors and advisors.
• Develop multi-channel content briefs and story angles connecting investor needs with Global X's expertise.
• Collaborate with portfolio managers and strategists to translate insights into timely content across video, email, newsletters and social formats.

Skills

Content strategy

Editing

Investment knowledge

Research writing

Editorial judgment

AI tooling

Stakeholder management

Education

Bachelor's degree

Tools

Bloomberg

FactSet

LSEG Workspace

Morningstar Direct

Job description

Global X is looking for a Content Strategist to join our Marketing team. This is a role for an investment-fluent writer and editor who can turn complex market developments, investment ideas and portfolio perspectives into clear, timely and compelling content for Canadian investors and advisors.

The successful candidate will combine long- and short-form research writing with strong editorial judgment, an omni-channel mindset and confidence using AI-enabled tools. Their core mandate will be to turn investment research, market insights and perspectives from Global X thought leaders and portfolio managers into content that travels effectively across video, email, newsletters, social media and visual formats.

This is an opportunity to join one of Canada's most innovative ETF providers and help shape how Global X brings investment expertise to market.

About Us:

Global X Investments Canada Inc. (“Global X”) is an innovative financial services company that offers one of the largest suites of exchange traded funds in Canada. The Global X Fund family includes a broadly diversified range of solutions for investors of all experience levels to meet their investment objectives in a variety of market conditions. Global X currently has more than $55 billion of assets under management and over 160 ETFs listed on major Canadian stock exchanges. Global X is a wholly-owned subsidiary of the Mirae Asset Financial Group, which manages more than $1 trillion of assets across 21 countries and global markets around the world.

Responsibilities:

Investment research and thought leadership

• Research, write and edit authoritative long- and short-form content on market trends, investment themes, asset classes and portfolio considerations, with a clear plan for adaptation across channels and formats.
• Develop original story angles and content briefs that connect investor and advisor needs with Global X's investment expertise, product capabilities and market perspective.
• Use credible market, economic, company and fund data to support clear, differentiated points of view. Translate complex analysis into accessible narratives without losing technical accuracy or nuance.
• Apply strong sourcing, fact-checking and editorial standards, and work effectively within legal and compliance review processes.

Market commentary and expert collaboration

• Partner with portfolio managers, investment strategists, executives and other subject-matter experts to develop timely commentary, bylined articles, Q&As and point-of-view content in their voices.
• Develop timely, bite-sized social media commentary that connects relevant market developments and ETF themes to the questions and interests of investors and advisors.
• Translate interviews and market developments into accurate, accessible short-form content that meets the requirements of a regulated investment-management environment.

Content strategy, AI and omni-channel development

• Lead omni-channel plans around core research and market insights, intentionally adapting each idea into the most effective formats for investors and advisors.
• Use approved AI tools confidently for research, ideation, drafting, editing and repurposing, while maintaining human accountability for accuracy, originality, source validation, brand voice and compliance.
• Adapt research and market insights into video and podcast scripts, newsletter content, client and advisor emails, web copy, social posts, presentation material and sales-enablement content.
• Write and develop targeted email communications for investors and advisors, with clear audience segmentation, subject lines, calls to action and supporting copy.
• Work closely with design, social media and digital marketing partners to translate research into charts, infographics, carousels, short-form video and other visually led content.
• Maintain a consistent Global X voice across channels while adjusting tone, depth and structure for the audience and format.

Editorial coordination and performance

• Contribute to the research and insights editorial calendar, developing content aligned with planned themes, timely market opportunities and business priorities.
• Collaborate with other Marketing team members to use website, email, newsletter and social performance data to identify audience interests and improve future topics, formats and distribution.
• Manage several projects at once, set clear timelines and keep stakeholders aligned from initial brief through review, approval and publication.

Skills and Experience:

• 6+ years of professional writing, editing or content-development experience, including meaningful experience covering investments, financial markets, economics or financial services.
• A strong portfolio of published work that demonstrates the ability to explain complex financial or investment subjects through clear, engaging and well-structured writing.
• Demonstrated fluency in investment concepts and market structure, with enough judgment to question assumptions, recognize weak evidence and work credibly with portfolio managers and senior investment professionals.
• Excellent research, interviewing, writing and editing skills, with equal comfort producing thoughtful long-form work and concise short-form content.
• Ability to interpret financial data, market research and expert input, then identify the most relevant message for investors, advisors and other audiences.
• Strong editorial judgment and attention to detail, including fact-checking, source management, version control and the ability to incorporate legal and compliance feedback.
• Confidence and practical experience using generative AI tools in professional writing and content-development workflows, including effective prompting, editing, fact-checking, source validation and responsible use.
• Proven ability to build trusted relationships with senior stakeholders, draw out useful insights and move work forward in a collaborative environment.
• Ability to work calmly and accurately under tight deadlines when market events demand a fast response.
• A bachelor's degree in journalism, communications, finance, economics, business or a related field, or an equivalent combination of education and professional experience.

Nice to have:

• Experience in asset management, wealth management, capital markets, investment research, financial journalism or a related field.
• Proficiency with Bloomberg, FactSet, LSEG Workspace, Morningstar Direct or comparable investment and market-data platforms. Bloomberg experience is preferred.
• Knowledge of ETFs, portfolio construction, index strategies, active management, options-based strategies or thematic investing.
• An investment credential or relevant coursework, such as the CFA Program, CIM designation or Canadian Securities Course.
• Experience with email marketing platforms, content-management systems, SEO and digital analytics.
• Experience writing scripts for video, podcasts, webinars or other spoken formats.

What we Offer:

• Competitive compensation and benefits package
• A collaborative and supportive work environment
• Incredible opportunities for professional development and growth
• The opportunity to make a meaningful impact on the financial well-being of Canadian investors

This opportunity is for an existing vacancy within the organization. The anticipated annual base salary range for the Content Strategist position is $80,000 to $125,000. The exact salary depends on several factors such as experience, skills, education and budget.

Global X is an equal opportunity employer and is committed to providing a respectful, welcoming and accessible environment for all people. All employment decisions at Global X are based on business needs, job requirements and individual qualifications, without regard to sexual orientation, gender identity, race, religion, colour, age, marital status or disabilities. We welcome and encourage applications from people with disabilities. During the hiring process, for those job applicants selected for interviews, any required accommodation will be provided. If the successful candidate requires accommodations, an individual accommodation plan will be established, and the proper adjustments will be made to support them.