Content Analyst

Invesco; Charlottetown; Hybrid; CAD 55,000 - 61,000; Full time

Benefits offered by this job

Hybrid working environment

RRSP Contributions

Health & Wellness Benefits

Work flexibility Programs

Parental Leave Benefits

Study Support

Job summary

Invesco is seeking a Content Enablement Content Analyst for their Global Content Enablement team in Charlottetown, Canada. This role involves executing the content strategy to improve quality and usability across the EMEA region, focusing on analytics support and content infrastructure management.

The ideal candidate will have a Bachelor's degree and over 5 years of experience with technology platforms and content development. A hybrid working environment and various benefits, including RRSP contributions and health benefits, are offered.

Qualifications

• 5+ years in technology platforms, project management, or content development.
• Experience with CMS and/or DAM platforms, content lifecycle management.
• Strong analytical and statistical reasoning skills.

Responsibilities

• Provide analytics support for EMEA content domains.
• Define and standardise content quality metrics.
• Collaborate with other teams to develop and maintain global taxonomy.

Skills

Analytics support for content domains

Content quality metrics

API-based integrations

Workflow/process mapping

SQL proficiency

Advanced Excel skills

Communication skills

Education

Bachelor's degree

Tools

CMS and DAM platforms

Jira

Confluence

Job description

About the Team

We are a unified, collaborative marketing team focused on creating meaningful client connections that drive business growth. We combine deep insights with strong partnerships to deliver timely, relevant, and impactful experiences for our clients. Our team is committed to continuous learning, innovation, and excellence in everything we do. We align closely with distribution partners to generate demand and unlock new opportunities across the business. Above all, we measure and optimise our efforts to ensure we consistently deliver value, drive engagement, and strengthen loyalty to Invesco.

The Role

The Content Enablement Content Analyst is a key role within Invesco’s Global Content Enablement team, supporting the Americas & EMEA Marketing organization. This position executes the content strategy and roadmap to enhance the quality, accessibility, and usability of content across the EMEA region. The role focuses on building and managing content infrastructure, ensuring accurate categorisation, distribution, and access across platforms and audiences. It partners closely with business and technology stakeholders to deliver consistent, well‑governed content solutions and ensure requirements are clearly defined and tested. This hands‑on role is critical to improving content quality and driving engagement, ultimately enabling a stronger client and investment experience.

Responsibilities

• Provides analytics support primarily for EMEA content domains, with additional support for North America.
• Partners closely with EMEA Content Product Owners to deliver analysis across development, deployment, and research initiatives.
• Defines and standardises content quality metrics, building reporting and dashboards to provide visibility into content performance for senior leadership.
• Collaborates with EMEA and NA domain experts to develop and maintain global taxonomy, aligning stakeholders to standardised definitions and fields.
• Bridges business and technology teams to ensure solutions meet requirements and align with strategic priorities.
• Maps business processes, develops expertise in content sources, and provides recommendations to improve content effectiveness.
• Translates stakeholder needs into user stories and supports execution of content initiatives, including testing, impact analysis, and cross‑team coordination.
• Leads governance and documentation efforts, including content quality monitoring, process improvement, issue escalation, and maintaining records in tools such as Jira and Confluence.

Requirements

• Bachelor’s degree, 5+ years in technology platforms, project management, or content development and distribution.
• Experience with CMS and/or DAM platforms, content lifecycle management, and content migrations, including API‑based integrations.
• Familiarity with AI‑assisted content analysis and UX or digital marketing concepts.
• Strong skills in workflow/process mapping, with the ability to manage multiple priorities, meet deadlines, and operate effectively in ambiguous environments.
• Advanced technical proficiency, including SQL and Excel (advanced formulas, pivot tables; VBA a plus), along with strong desktop tool capabilities.
• Strong analytical and statistical reasoning skills, with ability to organise, analyse, and communicate large data sets with accuracy and attention to detail.
• Knowledge of content categorisation (campaign, programme, asset class, product), with preferred experience in investment or asset‑management content.
• Client‑focused, execution‑oriented professional with strong communication, organisational, relationship‑building, and influencing skills, plus a data‑driven approach to measuring content performance and impact.

The salary range for this position is $55,000 to $61,000 per year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location.

Benefits

• Hybrid working environment
• RRSP Contributions
• Health & Wellness Benefits
• Work flexibility Programs
• Parental Leave Benefits
• Study Support

Invesco is committed to fair and accessible employment practices. If selected for an interview, we will work with you to ensure that your interview is accessible and accommodation is provided. Please contact us at [e-mail] or 1.800.874.6275 to let us know if you require accommodation for an interview due to a disability.