Content Marketing Specialist

Baselane; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Equity - Ownership in Baselane

Medical, Vision, Dental Insurance

Life Insurance and Disability Coverage

Generous time off

Flexible working hours and location

Remote working stipend

Job summary

Baselane is seeking a Content Marketing Specialist to drive content across blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, emails, and more.

You will manage editorial workflows end-to-end, using customer, product, and performance data to inform decisions and scale qualified leads and conversions. This hybrid role collaborates with Growth, Product, Design, Sales, and Partnerships to ensure content quality and timely delivery.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2-3 years of content marketing experience in tech or B2B environments.
• Proven track record creating high-quality content across channels.
• Develop customer-focused content that communicates product value clearly.
• Strong cross-functional collaboration with Sales, Marketing and Product.
• Data-driven thinker using insights to guide content and performance.
• Attention to detail and high-quality deliverables.
• Organized project management with ability to work independently.
• Proficiency with CMS (WordPress/Webflow), AI tools, and project management apps.

Responsibilities

• Develop content for blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, emails, and more.
• Manage editorial workflows end-to-end with internal teams and external contributors.
• Use customer, product, and performance data to inform content decisions and optimize outputs.
• Ensure content reflects Baselane’s customer voice, product positioning, and brand quality.
• Leverage AI tools to accelerate content production across research, drafting, editing, and optimization.
• Collaborate with Growth, Product, Design, Sales, and Partnerships to align content with goals.
• Stay up-to-date on industry trends and competitor offerings.

Skills

Content marketing

Editorial workflows

Data-driven content

Cross-functional collaboration

Attention to detail

Project management

CMS / SEO basics

Audience targeting

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Webflow

CMS tools

AI tools (Claude, ChatGPT, Gemini)

HubSpot / Notion / Asana

Job description

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

Content Marketing Specialist

The Content Marketing Specialist sits within the Brand Marketing team and is responsible for managing content production across channels to support acquisition, activation, and retention efforts. This role is extremely collaborative and will work across various teams, including Growth, Product, Design, Sales, and Partnerships.

This role offers the opportunity to significantly influence Baselane’s content strategy and overall company growth. You’ll serve as the voice of the customer in our content while holding a high bar for brand quality. You’ll leverage our unique data and customer insights to inform content decisions, optimize outputs, and support initiatives that drive channel performance and business goals. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

• Develop content for target audiences that supports growth initiatives and channel performance, including blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, emails, and more.
• Manage editorial workflows end-to-end, coordinating with internal teams and external contributors to scale blog production and organic growth.
• Use customer, product, and performance data insights to inform content decisions, identify opportunities, and continuously improve outputs that drive qualified leads and conversions.
• Ensure content consistently reflects Baselane’s customer voice, product positioning, and brand quality standards across all channels and touchpoints.
• Leverage AI tools to accelerate and improve content production workflows across research, drafting, editing, and optimization.
• Collaborate cross-functionally with Growth, Product, Design, Sales, and Partnerships teams to ensure content is accurate, strategically aligned, and delivered on time.
• Stay up-to-date on industry trends and competitor offerings to inform content development.

Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office, a few blocks from Union Station.

• Bachelor’s degree in marketing, communications, or related field.
• 2-3 years of experience in content marketing, ideally in a tech or B2B environment.
• Proven track record in creating high-quality content across channels that supports acquisition, activation, and retention across the customer journey.
• Skilled at developing customer-focused content that clearly communicates product value, solutions, and differentiated positioning.
• Strong cross-functional collaborator with experience working alongside Sales, Marketing, and Product teams.
• Analytical thinker who uses data to inform strategy, identify emerging topics, and produce content to drive business outcomes.
• Exceptional attention to detail and commitment to high standards for quality and accuracy.
• Highly organized project manager capable of prioritizing high-impact work and operating independently.
• Proficient with CMS (WordPress, Webflow), AI (Claude, ChatGPT, Gemini, Grammarly), and project management tools (HubSpot, Notion, Asana), with a working knowledge of SEO platforms and best practices.

• Competitive compensation
• Equity - Ownership in what we are building!
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up