Content Marketing Specialist

UNB Geodesy & Geomatics Engineering; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Paid Time Off

Pension plan

Life Insurance

Disability Insurance

Employee Assistance Program

Tuition Aid

Job summary

Centre for Learning Futures at UNB in Fredericton is seeking a Content Marketing Specialist to plan, create, and manage high-quality content across digital and print channels to support marketing campaigns, strengthen brand presence, and meet contractual marketing deliverables for corporate and partner programs.

Reporting to the Marketing lead, you will develop content for ads, blogs, social posts, and web pages; maintain a consistent brand voice; and collaborate with designers and external

Qualifications

• College diploma in Marketing, Communications, or a related field.
• Minimum 3 years in content creation, digital marketing, or related roles.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Planning, creating, and managing high-quality content across digital and print platforms to support marketing campaigns, strengthen brand presence, and meet contractual marketing deliverables for corporate and partner programs.
• Develop and edit content for advertisements, blogs, social posts, press releases, and website pages.
• Maintain a consistent brand voice and tone while tailoring messaging to diverse audiences.
• Ensure all content aligns with CLF's strategic marketing objectives, engages readers, and drives conversions.
• Create authentic and engaging narratives that showcase CLF's impact.
• Conduct interviews with learners, partners, and stakeholders to gather testimonials and success stories.
• Support video content development by contributing to storyboards and scripts.
• Review CLF's web content for accuracy and currency; update as needed.
• Plan and manage content calendars; coordinate with sales and marketing for enrollment cycles and events.
• Collaborate with designers and external partners on co-branded marketing initiatives.
• Ensure accuracy and professionalism of all marketing materials through proofreading and editing.
• Review proposals and translated documents for clarity, grammar, and brand adherence.
• Check for consistency across platforms and ensure accessibility and institutional standards.
• Assist with content audits and improvements to workflows; perform other related duties.

Skills

Exceptional writing

Editing skills

CMS familiarity

SEO knowledge

Social media management

Education

College diploma in Marketing/Communications

Tools

CMS platforms

SEO tools

Social media tools

Job description

Discover

The Opportunity

Fredericton, NB

In-person

Marketing and Advertising

Experienced

Full-time

$46,251 - $57,812 / year

Competition Number: 074-26.27

Benefits

• Health Insurance
• Dental Insurance
• Paid Time Off
• Pension plan
• Life Insurance
• Disability Insurance
• Employee Assistance Program
• Tuition Aid

Closing Date:

October 8th, 2026 at 4:00 PM

CENTRE FOR LEARNING FUTURES

The Centre for Learning Futures at UNB is the university's hub for lifelong learning, supporting community engagement and revenue growth through innovative programming. The Strategic Marketing, Sales & Communication unit drives recruitment, sales, marketing, and retention across a broad portfolio.

What We Offer

Full-time | 1-year Term | Fredericton | On-Campus

Standard Work Hours:

Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Salary Range:

$46,251 - $57,812 per annum

YOUR FOCUS

Reporting to Assistant Director, Strategic Marketing, Sales & Communication, the Content Marketing Specialist is responsible for planning, creating, and managing high-quality content across digital and print platforms to support marketing campaigns, strengthen brand presence, and meet contractual marketing deliverables for corporate and partner programs. This role guarantees content accuracy, consistency, and engagement while collaborating with internal teams and external stakeholders.

• Develop and edit compelling content for a variety of platforms, including advertisements, blogs, social media posts, press releases, and website pages.
• Maintain a consistent brand voice and tone while tailoring messaging to diverse audiences.
• Ensure all content aligns with CLF's strategic marketing objectives, engages readers, and drives conversions.
• Create authentic and engaging narratives that showcase CLF's impact.
• Conduct interviews with learners, partners, and stakeholders to gather testimonials and success stories.
• Support video content development by contributing to storyboards and scripts that bring CLF's programs to life.
• Ensure accuracy and currency of CLF's web presence by reviewing existing content and identifying areas that require updates or improvements.
• Escalate required changes through the appropriate workflow channels.
• Monitor for outdated information, broken links, or inconsistencies and provide clear recommendations to maintain a dynamic, informative, and user-friendly website.
• Plan and manage content calendars to ensure timely delivery of marketing materials for campaigns and initiatives.
• Coordinate with sales and marketing teams to align content with enrollment cycles, promotional events, and strategic priorities.
• Collaborate with graphic designers, digital specialists, and external partners to manage co-branded marketing initiatives.
• Work with corporate clients, partners and internal teams to fulfill contractual marketing deliverables.
• Ensure accuracy and professionalism of all marketing materials through meticulous proofreading and editing.
• Review proposals, campaign content, and translated documents for clarity, grammar, and adherence to brand guidelines.
• Check for consistency across platforms and ensure compliance with accessibility and institutional standards.
• Assist with content audits, review partner materials, and provide input on improvements to content workflows.
• Additional related duties as required to support departmental goals and priorities.

What You Bring

• College diploma in Marketing, Communications, or a related field.
• Minimum 3 years in content creation, digital marketing, or related roles.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Exceptional writing and editing skills.
• Familiarity with Content Management Systems (CMS) for coordinating website updates.
• Proficiency in social media platforms.
• Strong understanding of SEO and digital marketing best practices.
• Ability to collaborate across teams and manage multiple projects.
• Attention to detail and quality control.