Social Media Specialist

CareerBeacon; Fredericton; On-site; CAD 54,000 - 75,000; Full time

Benefits offered by this job

EFAP (Employee & Family Assistance)

Pension plan

Tuition reimbursement

Paid sick leave

Vacation leave

Professional development

Job summary

NBCC is seeking a Social Media Specialist to strengthen our online presence by creating compelling content and fostering meaningful engagement across NBCC’s campuses and channels. The role supports the Marketing and Communications team in showcasing student and community impact throughout New Brunswick.

The position is a Regular employment opportunity located at NBCC campus locations, with a salary range and benefits package designed to support professional development and wellbeing.

Qualifications

• Diploma or Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related discipline.
• Minimum three (3) to five (5) years of relevant experience.
• Excellent written and oral communication skills.

Responsibilities

• Lead development and execution of NBCC's social media strategy.
• Publish engaging content across NBCC's official channels, including photos and video.
• Manage the social media content calendar and publishing workflow.
• Foster engagement through community management and social listening.
• Analyze performance data and trends to optimize content and strategy.
• Advise departments on best practices and social media recommendations.
• Build relationships with students, staff, alumni and partners to amplify authentic stories.

Skills

Content creation

Social media strategy

Analytics & insights

Community management

Time management

Communication skills

Education

Marketing/Communications/Digital media degree

Tools

Microsoft Office

Social media management platforms

Content creation tools

Job description

Are you passionate about storytelling, creating engaging content, and building meaningful connections through social media? Are you energized by identifying compelling stories, growing online communities, and helping shape how an organization is seen and experienced online?

New Brunswick Community College (NBCC) is seeking a creative and strategic Social Media Specialist to join our Marketing and Communications team. In this exciting role, you'll help strengthen NBCC's online presence by creating compelling content, fostering meaningful engagement, and showcasing the impact of our students, staff, alumni, and communities across New Brunswick

This is a Regular employment opportunity located at any of NBCC's campus locations.

Qualifications

Education:

• Diploma or Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related discipline.
• Minimum three (3) to five (5) years of relevant experience.
• Excellent written and oral communication skills.

Technical Skills

• Proficiency with Microsoft Office.
• Demonstrated experience creating social media content, including photography, video, and short-form content using mobile devices and content creation tools for multiple audiences and platforms.
• Experience using enterprise social media management and scheduling platforms.
• Strong understanding of social media platforms, analytics, audience engagement, and content optimization.
• Demonstrated track record in prioritizing and time management with the ability to work on multiple projects with tight deadlines and competing priorities.

Professional Skills

• Ability to work proactively, independently, and collaboratively in a team environment.
• A highly collaborative attitude focused on providing the best products and solutions for the team.
• Ability to make sound recommendations, adapt quickly, and respond effectively to changing priorities.

Candidates must clearly demonstrate how they meet these qualifications in their resume and portfolio.

Other combinations of education and experience may be considered as equivalent. Subject to competition response, the minimum qualifications may be raised.

Responsibilities

What does this role look like?

Reporting to the Manager, Strategic Communications & Creative, the Social Media Specialist supports the Marketing and Communications department in helping NBCC pursue its mission, vision and commitments.

What will you be doing?

• Lead the development and execution of NBCC's social media strategy, ensuring alignment with institutional priorities, brand standards, enrolment objectives, and strategic communications goals.
• Create, capture, curate, and publish engaging content across NBCC's official social media channels, including written content, photography, mobile video, stories, reels, contests, and emerging content formats. Travel throughout New Brunswick to campuses, events, and community activities to identify compelling stories and create social-first content.
• Manage the social media content calendar, coordinating the planning, review, approval, and publishing of content across official social media channels.
• Foster engagement through community management and social listening, responding to inquiries, monitoring conversations, escalating issues as appropriate, and supporting issues management activities when required.
• Analyze performance data, audience insights, and digital trends to optimize content, improve results, and inform strategic decision-making.
• Serve as the College's subject matter expert on social media, providing guidance, best practices, and strategic recommendations to departments and initiatives across NBCC.
• Build relationships with students, staff, alumni, and community partners to identify and amplify authentic stories that support NBCC's brand and strategic priorities.

• A culture that is focused on nurturing a sense of belonging for all employees.
• A salary range of $53,742 to $75,114 annually.
• Become a member of the New Brunswick Public Service Pension Plan.
• Opportunities for professional development and training.
• NBCC supports the wellbeing of its employees. We provide free access to an Employee and Family Assistance Program (EFAP).
• Paid sick and vacation leave.
• Volunteer leave.
• Tuition Reimbursement Programs (Employee: Tuition Reimbursement Program AND Family: Tuition Reduction Benefit - Spouse and Children).

All applicants must be eligible to work in Canada at the time of application. This competition may be used to fill future vacancies at the same level.

The New Brunswick Community College (NBCC) is committed to being flexible in its operations and to the wellbeing of its employees. This includes considering reasonable requests for alternative work arrangements, when feasible, to meet the changing needs of the College and its students. In order to ensure our student needs are met, flexible work arrangements cannot extend beyond the New Brunswick border. NBCC employees must be living in a location that is a reasonable distance from one of our seven work locations around the Province.

We promote an equal opportunity work environment.

All interested candidates are invited to submit a detailed application, with a resume, online by October 7, 2026. All applications will be acknowledged upon receipt.