Content Marketing Specialist

University-of-New-Brunswick; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Job summary

University of New Brunswick in Fredericton is seeking a Content Marketing Specialist to plan, create, and manage high-quality content across digital and print platforms for campaigns and partner programs.

You will ensure brand voice, accuracy, and engagement while collaborating with internal teams and external partners to meet deadlines and contract deliverables.

Qualifications

• College diploma in Marketing, Communications or related field.
• Demonstrated content creation and digital marketing experience.
• Ability to manage multiple projects with precision.

Responsibilities

• Plan, create, and manage content across digital and print platforms for campaigns.
• Maintain brand voice and tailor messaging for diverse audiences.
• Ensure content aligns with marketing objectives and drives conversions.
• Develop narratives and gather testimonials from learners and partners.
• Support video content through storyboards and scripts.
• Coordinate with teams to align content with enrollment cycles and events.
• Review content for accuracy, accessibility, and brand compliance.

Skills

Content creation

Digital marketing

Editing

SEO

CMS proficiency

Social media

Education

College diploma in Marketing

Tools

CMS platforms

SEO tools

Job description

Closing Date: October 8th, 2026 at 4:00 PM

CENTRE FOR LEARNING FUTURES

The Centre for Learning Futures at UNB is the university's hub for lifelong learning, supporting community engagement and revenue growth through innovative programming. The Strategic Marketing, Sales & Communication unit drives recruitment, sales, marketing, and retention across a broad portfolio.

WHAT WE OFFER

Full-time | 1-year Term | Fredericton | On-Campus

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Salary Range: $46,251 - $57,812 per annum

YOUR FOCUS

Reporting to Assistant Director, Strategic Marketing, Sales & Communication, the Content Marketing Specialist is responsible for planning, creating, and managing high-quality content across digital and print platforms to support marketing campaigns, strengthen brand presence, and meet contractual marketing deliverables for corporate and partner programs. This role guarantees content accuracy, consistency, and engagement while collaborating with internal teams and external stakeholders.

• Develop and edit compelling content for a variety of platforms, including advertisements, blogs, social media posts, press releases, and website pages.
• Maintain a consistent brand voice and tone while tailoring messaging to diverse audiences.
• Ensure all content aligns with CLF's strategic marketing objectives, engages readers, and drives conversions.
• Create authentic and engaging narratives that showcase CLF's impact.
• Conduct interviews with learners, partners, and stakeholders to gather testimonials and success stories.
• Support video content development by contributing to storyboards and scripts that bring CLF's programs to life.
• Ensure accuracy and currency of CLF's web presence by reviewing existing content and identifying areas that require updates or improvements.
• Escalate required changes through the appropriate workflow channels.
• Monitor for outdated information, broken links, or inconsistencies and provide clear recommendations to maintain a dynamic, informative, and user-friendly website.
• Plan and manage content calendars to ensure timely delivery of marketing materials for campaigns and initiatives.
• Coordinate with sales and marketing teams to align content with enrollment cycles, promotional events, and strategic priorities.
• Collaborate with graphic designers, digital specialists, and external partners to manage co-branded marketing initiatives.
• Work with corporate clients, partners and internal teams to fulfill contractual marketing deliverables.
• Ensure accuracy and professionalism of all marketing materials through meticulous proofreading and editing.
• Review proposals, campaign content, and translated documents for clarity, grammar, and adherence to brand guidelines.
• Check for consistency across platforms and ensure compliance with accessibility and institutional standards.
• Assist with content audits, review partner materials, and provide input on improvements to content workflows.
• Additional related duties as required to support departmental goals and priorities.

WHAT YOU BRING

• College diploma in Marketing, Communications, or a related field.
• Minimum 3 years in content creation, digital marketing, or related roles.
• An equivalent combination of education and experience may be considered.

Additional Strengths

• Exceptional writing and editing skills.
• Familiarity with Content Management Systems (CMS) for coordinating website updates.
• Proficiency in social media platforms.
• Strong understanding of SEO and digital marketing best practices.
• Ability to collaborate across teams and manage multiple projects.
• Attention to detail and quality control.

Additional Information

WHY CHOOSE UNB?

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)

This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION

The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.