Content Marketing Manager

Mappedin; Ontario; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Mappedin, a leader in indoor mapping, seeks a Content Marketing Manager to drive their content strategy across channels. You'll produce content that supports lead generation and enhances brand voice while collaborating with various teams. This role requires a strong background in B2B SaaS and exceptional writing skills, with the opportunity to shape impactful messaging in a dynamic environment.

Benefits

Remote-first work environment

Support for candidates with disabilities

Qualifications

• 3–5 years of experience in content marketing, preferably in B2B SaaS.
• Exceptional writing and editing skills.
• Strong understanding of SEO and lead funnels.

Responsibilities

• Develop and own the content strategy aligned with marketing goals.
• Create and manage content across various formats.
• Collaborate with internal teams to produce clear, compelling content.

Skills

Writing

Editing

SEO

Content Strategy

Project Management

Tools

HubSpot

Google Analytics

Job description

Who we are and what we do

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors. With custom enterprise solutions, easy-to-use developer tools, and a revolutionary self-service mapmaking platform, we enable our customers to enhance indoor experiences, optimize spaces, track assets, and ensure public safety with AI-powered mapping technology.

For more information about mappedin, visit mappedin.com

To try out our mapping tools, visit https://app.mappedin.com/editor/

Who you are and what you’ll do

As a Content Marketing Manager, you own mappedin’s content strategy and lead its execution across multiple channels. From blog posts and case studies to email campaigns and product copy, you create high-performing content that drives traffic, supports lead generation, and strengthens our brand voice.

You're equal parts storyteller and strategist, with a deep understanding of B2B SaaS, SEO, and the full journey. Additionally you will:

• Develop and own the content strategy aligned with marketing and business goals
• Create and manage content across a variety of formats: blogs, whitepapers, case studies, email nurture sequences, social copy, and more
• Collaborate with internal teams (Product, Sales, Customer Success, Engineering etc.) to translate technical ideas into clear, compelling content
• Build and manage a content calendar that supports demand gen campaigns and product launches
• Optimize content for SEO and performance metrics
• Maintain brand tone and messaging consistency across all platforms
• Regularly measure, analyze, and report on content performance, making data-driven decisions for future initiatives
• Leverage AI tools to streamline content creation, optimize SEO performance, and uncover insights that inform strategy and campaign effectiveness.

What you bring

• 3–5 years of experience in content marketing, preferably in B2B SaaS
• Exceptional writing and editing skills with a portfolio to showcase
• Strong understanding of SEO, lead funnels, and buyer personas
• Experience with content management systems and marketing tools (e.g., HubSpot, Google Analytics)
• Ability to manage multiple projects and deadlines in a fast-paced environment
• A strategic mindset and a collaborative spirit
• Familiarity with indoor mapping or proptech industries is a bonus, but not required

What are some challenges?

We move fast and sometimes change directions. We can’t always wait for all the information before we try something. If you want us to guarantee exactly what you’ll be working on three months from now, we can’t give you that. On the other hand, there is a lot of high value work to do, and it won’t be boring. There is a lot of discovery work involved as we frequently do things that are ahead of current technology.

One of our values is playing for the team so you may need to sometimes put aside personal objectives in order to help meet more urgent company objectives, but others will do the same for you.

Behind the scenes

At Mappedin, we don’t take a one-size-fits-all approach to how we work. While we are a remote-first company with colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. We are committed to getting things done and holding each other accountable. We stay curious, embrace risks, and learn from our mistakes. We’re competitive and enjoy winning together as a team.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at [e-mail] or call us at [phone] and ask to speak to a member of the Human Resources team.