About the Role
Our client, an innovative lifestyle brand, is seeking a creative and energetic Content Creator & Social Media Manager to join their team in Kimberley, Northern Cape. This role is responsible for developing compelling content across various digital platforms and managing the brand's social media presence to drive engagement, build community, and increase brand awareness. You will have a knack for storytelling, a keen eye for visual aesthetics, and a deep understanding of social media trends. This hybrid role offers flexibility, allowing you to contribute effectively both remotely and from our Kimberley office. If you're passionate about creating engaging content and building vibrant online communities, this is the perfect opportunity to make your mark.
Key Responsibilities
- Develop and execute a content calendar across social media platforms (Instagram, Facebook, TikTok, Twitter, etc.).
- Create high-quality, engaging visual and written content, including graphics, photos, short videos, and compelling captions.
- Manage the day-to-day operations of social media channels, including scheduling posts, monitoring conversations, and responding to comments and messages.
- Engage with the online community, foster positive interactions, and build brand loyalty.
- Stay up-to-date with the latest social media trends, platform updates, and best practices.
- Analyze social media performance metrics and provide regular reports with insights and recommendations for optimization.
- Collaborate with the marketing team to align content strategy with overall marketing objectives and campaigns.
- Identify and engage with relevant influencers and brand advocates.
- Assist in the development of creative concepts for marketing campaigns.
- Ensure brand voice and visual identity are consistent across all content and social channels.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Fine Arts, or a related field.
- 2-3 years of experience in content creation and social media management.
- Proven ability to create visually appealing and engaging content (photography, videography, graphic design).
- Proficiency with social media management tools (e.g., Buffer, Hootsuite) and editing software (e.g., Canva, Adobe Creative Suite).
- Strong understanding of major social media platforms and their respective best practices.
- Excellent copywriting, editing, and communication skills.
- Experience in analyzing social media metrics and generating insights.
- Creative thinker with a passion for storytelling and community building.
- Ability to work independently and manage multiple projects simultaneously.
- Must be able to work from our Kimberley, Northern Cape office for team meetings and collaborative sessions.
Benefits
- Hybrid work arrangement offering a balance of remote and in-office work.
- Competitive salary commensurate with experience.
- Opportunity to shape the brand's digital presence.
- Creative and collaborative work environment.
- Professional development and growth opportunities.
- Be part of a dynamic and growing lifestyle brand.
- Work in a beautiful setting in Kimberley, Northern Cape.