CONTENT ANALYST CAN

The Home Depot; Toronto; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Content Analyst, where your passion for content strategy, SEO, and UX will help shape the digital experience for millions. You will collaborate with the Earned Media team to create and optimize engaging content that drives traffic and enhances customer education. This role offers the opportunity to influence best practices and contribute to innovative digital strategies while working in a hybrid environment. If you thrive in a dynamic setting and have a knack for analytics, this position is perfect for you!

Qualifications

• 2-4 years of relevant work experience in content strategy or SEO.
• Experience with content calendars and project management tools.

Responsibilities

• Develop SEO strategies and optimize digital content for Homedepot.ca.
• Conduct competitive analysis and support content creation.

Skills

Organizational Skills

Strong Analytical Skills

Strong Relationship Building

Education

University/College degree in a related area

Tools

Airtable

JIRA

Trello

Adobe Analytics

SEO tools

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

As an individual contributor with a passion for content strategy, SEO, and UX, the Content Analyst helps us develop best-in-class digital content on Homedepot.ca, supporting Ideas & How-to, Shop by Room, and content integration throughout the shopping experience online. Reporting to the Content Manager on the Earned Media team, you will conduct SEO research for our DIY guides, perform competitive analysis, analyze/interpret data to make content recommendations, and manage their implementation from beginning-to-end. For this role, the successful candidate will help drive content creation for our website and support the Earned Media team with an SEO-first approach to content initiatives that has the customer top of mind.

Key Responsibilities:

1. Content Creation:
   Work with the Earned Media team (including copywriters) to compile an SEO strategy brief/outline for each new or optimized DIY guide, communicate project timelines, create tickets, and support the hand-off to production (Creative Services).
2. Work with all content creators (Online Customer Experience, Marketing/Digital Production teams) to optimize existing Category Landing Pages (CLPs) and content experiences to improve findability of our guides and support customer education and brand loyalty for THD Canada.
3. Perform competitive analysis and content gap analysis to help us gain market share and identify new areas of opportunity and emerging content trends, which includes consulting our US Content Strategy team.
4. Work with the Content Manager to build content calendars and innovative digital content strategies and present them to cross-functional groups and the senior leadership team.
5. Perform SEO keyword research to optimize existing content and uncover new opportunities to increase organic traffic.

Partnering:

1. Advocate for the integration of helpful content and SEO best practices online to promote Ideas & How-to as part of our orange apron authority online.
2. Consult with our partners and stakeholders (marketing, merchandising, OCX) as a subject matter expert to make content recommendations throughout the user journey.
3. Partner with our social, PR, and marketing teams to deliver a best-in-class content experience that’s interconnected and data-driven across all platforms (Example: Creating SEO-optimized organic Pins for Pinterest).
4. Clearly communicate content insights & opportunities to drive an improved ecommerce experience that aligns with our business goals.
5. Display situational adaptability – is able to step in and drive change to better align with user needs or organizational goals; has the courage to drive this change.

Competencies:

1. Action Oriented
2. Collaborates
3. Communicates Effectively
4. Customer Focus
5. Plans and Aligns

Skills:

1. Organizational Skills
2. Strong Analytical Skills
3. Strong Relationship Building

Direct Manager/Direct Reports:
Reports to Content Manager, Earned Media
IC role with no direct reports.

Travel Requirements:
Limited Travel
Travel to Toronto Store Support Location for in-person meetings as needed.

Physical Requirements:
Extended Sitting.

Hybrid Work:
Remote (Location Independent)
Travel to Toronto Store Support Location for in-person meetings as needed.

Working Conditions:
Office.

Minimum Education:
University/College degree in a related area of study, or equivalent experience.

Minimum Years of Work Experience:
2 – 4 Years of Relevant Work Experience.

Minimum Leadership Experience:
Some mentorship experience preferred.

Certifications:
None.

Other Requirements/Assets:
Previous experience in content strategy, content marketing, or SEO.
Experience working with content calendars, project management tools (Airtable, JIRA, Trello).
Previous experience working with analytics tools (Adobe) and SEO tools.
Bilingual (English/French) will be considered an asset.