Community Sales Manager

Atria Retirement Canada; Red Deer; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Retirement Savings Plan

Tuition reimbursement

Job summary

Atria Retirement Canada in Red Deer seeks a proactive sales professional to drive resident admissions and referrals. You will collaborate with leadership to develop a rolling 90-day Sales and Marketing Plan, conduct tours, and meet or exceed sales targets.

The role emphasizes relationship-building, customer service, and accurate CRM updates. A bachelor’s degree and valid driver’s license are preferred; on-site work with growth opportunities is offered in a supportive environment.

Qualifications

• One to two years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, intermediate computer and electronic file management skills and strong organizational skills including ability to follow-up, detail-oriented, ability to multi-task.

Responsibilities

• Primarily focused on sales activities outside the community by making sales calls to potential residents, referral sources and other resources.
• Work with the Executive Director and the Regional Sales Manager to develop and implement a rolling 90 day Sales and Marketing Plan.
• Meet or exceed weekly company/community sales standards.
• Produce a weekly sales forecast.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with the Executive Director and the Regional Sales Manager to facilitate training and continuous in servicing for all community staff that may have occasion to field an inquiry call or conduct a walk-in or scheduled tour.
• Work with all departments to support the sales effort through coaching and training in the community.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and recording consistent and appropriate follow up communication with inquiries and prospective residents.
• Accurately maintain the Organizational and Contact libraries in the community’s Customer Relationship Management database by entering information about new potential referral sources, updating information about current referral sources and keeping detailed accounts of appointments with individual referral source contacts.
• Develop and maintain relationships with any and all potential referral sources and conduct on-going field visits.
• Qualify prospective residents, effectively matching our services to their needs thus maximizing move-in potential.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace. As requested, gather specific market/competitive information and report findings to Regional Sales Manager, the Executive Director and the Business Analysis team at the support center.
• Accurately track move-ins, move-outs and quantity vs. quality of referral activity, determining appropriate follow up actions.
• Assist the Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and presentable.
• As necessary, assist the Management Team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with Company policies and appropriate Provincial Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core Atria Retirement Canada sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate special events.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines and according to current community census.
• May perform other duties as needed or assigned.

Skills

Sales experience

Customer service

Communication skills

Driving

Organization

Education

Bachelor’s degree

Job description

Overview

We create communities where employees thrive in their work, helping our residents thrive in their homes.

Atria Senior Living’s family of brands has openings for individuals looking for a career with outstanding benefits, including:

• Paid holidays and PTO
• Community employees may receive annual anniversary rewards dependent on classification.
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)

*Enrollment in benefits varies by employee classification; anniversary reward amounts vary by location

As a valued team member at Atria, you’ll work in a supportive environment that provides advancement opportunities and promotes a healthy work-life balance.

Responsibilities

The following essential functions are the fundamental job duties of the position to be completed with or without appropriate reasonable accommodation.

• Primarily focused on sales activities outside the community by making sales calls to potential residents, referral sources and other resources.
• Work with the Executive Director and the Regional Sales Manager to develop and implement a rolling 90 day Sales and Marketing Plan.
• Meet or exceed weekly company/community sales standards.
• Produce a weekly sales forecast.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with the Executive Director and the Regional Sales Manager to facilitate
• training and continuous in servicing for all community staff that may have occasion to field an inquiry call or conduct a walk-in or scheduled tour.
• Work with all departments to support the sales effort through coaching and training in the community.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and recording consistent and appropriate follow up communication with inquiries and prospective residents.
• Accurately maintain the Organizational and Contact libraries in the community’s Customer Relationship Management database by entering information about new potential referral sources, updating information about current referral sources and keeping detailed accounts of appointments with individual referral source contacts.
• Develop and maintain relationships with any and all potential referral sources and conduct on-going field visits.
• Qualify prospective residents, effectively matching our services to their needs thus maximizing move-in potential.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace. As requested, gather specific market/competitive information and report findings to Regional Sales Manager, the Executive Director and the Business Analysis team at the support center.
• Accurately track move-ins, move-outs and quantity vs. quality of referral activity, determining appropriate follow up actions.
• Assist the Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and presentable.
• As necessary, assist the Management Team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with Company policies and appropriate Provincial Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core Atria Retirement Canada sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate special events.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines and according to current community census.
• May perform other duties as needed or assigned.

Qualifications

• One to two years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, intermediate computer and electronic file management skills and strong organizational skills including ability to follow-up, detail-oriented, ability to multi-task. Must have the ability to maintain confidentiality.
• Position requires driving responsibilities (may use Company provided vehicleand/or personal vehicle).
• Must possess valid driver’s license.
• Must satisfactorily meet and be in compliance with Atria motor vehicle policy standards.