Community Sales Manager

Atria Senior Living; Red Deer; On-site; CAD 60,000 - 85,000; Full time

Job summary

Atria Senior Living is seeking an energetic sales professional to drive outside sales, engage potential residents, and partner with referral sources. You will work with the Executive Director and Regional Sales Manager to implement a 90-day Sales & Marketing Plan, meet sales targets, and maintain an accurate CRM with inquiries and outcomes.

The role requires driving, a valid license, and the ability to collaborate across departments to maximize move-ins and referrals while delivering exceptional

Qualifications

• 1–2 years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Strong customer service skills and ability to maintain confidentiality.
• Basic financial knowledge of revenue and profitability.
• Proficiency with computers and electronic file management; strong organizational skills.
• Valid driver’s license and ability to drive as required.
• Must comply with motor vehicle policy standards.
• Ability to multi-task and maintain attention to detail.

Responsibilities

• Primarily focused on outside sales to potential residents and referral sources.
• Develop and implement a rolling 90 day Sales and Marketing Plan with leadership.
• Meet or exceed weekly sales standards and forecast weekly sales.
• Respond to inquiries and conduct tours with prospective residents.
• Maintain and update the CRM with inquiries, follow ups and referrals.
• Collaborate with departments to support sales and train staff on inquiries.
• Track move-ins/move-outs and monitor referral activity for follow-up actions.
• Assist regional management with reports and market information.
• Participate in sales training events and promote community visits.

Skills

Sales experience

Customer service

Financial knowledge

Computer skills

Organizational skills

Detail-oriented

Multi-tasking

Confidentiality

Driving

Driver's license

Motor vehicle policy

Education

Bachelor’s degree (preferred)

Job description

Responsibilities

The following essential functions are the fundamental job duties of the position to be completed with or without appropriate reasonable accommodation.

• Primarily focused on sales activities outside the community by making sales calls to potential residents, referral sources and other resources.
• Work with the Executive Director and the Regional Sales Manager to develop and implement a rolling 90 day Sales and Marketing Plan.
• Meet or exceed weekly company/community sales standards.
• Produce a weekly sales forecast.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with the Executive Director and the Regional Sales Manager to facilitate
• training and continuous in servicing for all community staff that may have occasion to field an inquiry call or conduct a walk-in or scheduled tour.
• Work with all departments to support the sales effort through coaching and training in the community.
• Accurately maintain the community’s Customer Relationship Management database by collecting and entering information about new inquiries and recording consistent and appropriate follow up communication with inquiries and prospective residents.
• Accurately maintain the Organizational and Contact libraries in the community’s Customer Relationship Management database by entering information about new potential referral sources, updating information about current referral sources and keeping detailed accounts of appointments with individual referral source contacts.
• Develop and maintain relationships with any and all potential referral sources and conduct on-going field visits.
• Qualify prospective residents, effectively matching our services to their needs thus maximizing move-in potential.
• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.
• Research and maintain current information on local competition and new services and competitors entering the marketplace. As requested, gather specific market/competitive information and report findings to Regional Sales Manager, the Executive Director and the Business Analysis team at the support center.
• Accurately track move-ins, move-outs and quantity vs. quality of referral activity, determining appropriate follow up actions.
• Assist the Executive Director in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and presentable.
• As necessary, assist the Management Team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with Company policies and appropriate Provincial Licensing regulations.
• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.
• Attend and participate in core Atria Retirement Canada sales training events and maximize techniques to grow census/revenue.
• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate special events.
• Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
• Manage and monitor community marketing budget. Operate within established budgetary guidelines and according to current community census.
• May perform other duties as needed or assigned.

Qualifications

• One to two years of related sales experience.
• Bachelor’s degree from a four year college or university preferred.
• Must possess strong customer service skills, basic financial knowledge of revenue and profitability, intermediate computer and electronic file management skills and strong organizational skills including ability to follow-up, detail-oriented, ability to multi-task. Must have the ability to maintain confidentiality.
• Position requires driving responsibilities (may use Company provided vehicleand/or personal vehicle).
• Must possess valid driver’s license.
• Must satisfactorily meet and be in compliance with Atria motor vehicle policy standards.