Community Impact & Communications Strategist

Potentia Human Resources Inc.; West Kelowna; On-site; CAD 70,000 - 85,000; Full time

Benefits offered by this job

RRSP matching program

Office closure during Christmas

Choice of Mac or PC technology

Collaborative leadership team

Build a brand-new marketing function

Meaningful community work

Job summary

Potentia Human Resources Inc. is assisting the Central Okanagan Foundation in recruiting a Communications & Marketing lead to build the COF’s communications framework from the ground up, modernize its brand, and deepen donor engagement in the Central Okanagan.

You will craft stories, campaigns, and content across newsletters, reports, websites, blogs, and media, working with a small, values-driven team to amplify impact and fundraising outcomes.

Qualifications

• 3-5 years of communications and marketing experience.
• Exceptional writing, editing, and storytelling abilities.
• Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Experience managing websites, social media, and digital marketing campaigns.
• Knowledge of WordPress or similar CMS platforms.
• Experience with email marketing platforms such as Mailchimp.
• Familiarity with Canva, Google Analytics, SEO, and marketing analytics.
• Strong organizational and project management skills.
• Ability to manage multiple projects and competing priorities.
• A portfolio showcasing your writing, design, and marketing work.

Responsibilities

• Develop and implement the COF's annual communications and marketing strategy.
• Strengthen and modernize the COF's brand across all platforms.
• Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives.
• Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases.
• Manage and grow the COF's website and digital presence.
• Plan and execute social media and digital marketing campaigns.
• Develop email marketing campaigns and donor communications.
• Design brochures, reports, presentations, advertisements, and promotional materials.
• Produce photography, video, and visual storytelling content for events and campaigns.
• Build relationships with local media and coordinate public relations opportunities.
• Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship.
• Coordinate marketing for COF events and community initiatives.
• Monitor marketing analytics and campaign performance to drive continuous improvement.
• Maintain editorial calendars, digital assets, and brand standards.
• Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact.

Skills

Excellent writing

Editing skills

Storytelling

Project management

Organizational skills

Independent worker

Team collaboration

Education

Diploma/degree in communications or related field

Tools

WordPress

Mailchimp

Adobe Creative Suite

Canva

Google Analytics

SEO

Job description

Community Impact & Communications Strategist

Full time | Potentia Human Resources Inc. | Canada

Posted On 25/08/2026

Job Information

Nonprofit Charitable Organizations

Work Experience 4-5 years

City Kelowna Central

State/Province British Columbia

V1Y

Job Description

Help Tell the Stories That Strengthen Our Community

Potentia Human Resources is proud to be leading the search for a creative, strategic and passionate Communications & Marketing lead for the Central Okanagan Foundation. This is an in-person, in office role, working with a small team of fantastic values based humans who are dedicated toconnecting people who care with causes that matter, helping build stronger communities through philanthropy, granting, scholarships, and community leadership. As one of Canada's community foundations, the COF works alongside donors, charities, businesses, governments, and community partners to invest in initiatives that create lasting impact across the Central Okanagan since 1979. This newly created role offers a rare opportunity to build the COF's communications strategy from the ground up, modernize its brand, strengthen donor engagement, and share the inspiring stories of the people and organizations making a difference throughout our community.

If you're an exceptional storyteller who enjoys combining strategy with hands-on execution and wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:

As the COF’s first dedicated Communications & Marketing Coordinator, you'll have the unique opportunity to build their communications strategy from the ground up while helping modernize the COF's brand and strengthen community engagement.

Reporting to the Manager, Community Impact & Philanthropy, you'll develop compelling campaigns that inspire giving, celebrate community impact, increase awareness, and support fundraising initiatives. From storytelling and digital marketing to brand development, media relations, and events, you'll play a central role in shaping how the COF connects with their community.

The COF is looking for someone who thinks beyond creating attractive marketing materials. They want someone who understands that great marketing inspires action, builds relationships, and delivers measurable results.

You'll have the opportunity to:

• Develop and implement the COF's annual communications and marketing strategy
• Strengthen and modernize the COF's brand across all platforms
• Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives
• Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases
• Manage and grow the COF's website and digital presence
• Plan and execute social media and digital marketing campaigns
• Develop email marketing campaigns and donor communications
• Design brochures, reports, presentations, advertisements, and promotional materials
• Produce photography, video, and visual storytelling content for events and campaigns
• Build relationships with local media and coordinate public relations opportunities
• Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship
• Coordinate marketing for COF events and community initiatives
• Monitor marketing analytics and campaign performance to drive continuous improvement
• Maintain editorial calendars, digital assets, and brand standards
• Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact

Requirements

You are a creative professional who enjoys balancing big-picture strategy with day-to-day execution.

What You Will Bring:

• Diploma or Degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, Business Communications, or a related field (equivalent experience will also be considered)
• 3-5 years of communications and marketing experience
• Exceptional writing, editing, and storytelling abilities
• Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Experience managing websites, social media, and digital marketing campaigns
• Knowledge of WordPress or similar CMS platforms
• Experience with email marketing platforms such as Mailchimp
• Familiarity with Canva, Google Analytics, SEO, and marketing analytics
• Strong organizational and project management skills
• Ability to manage multiple projects and competing priorities
• Confidence working independently while collaborating with a supportive team
• A portfolio showcasing your writing, design, and marketing work

Assets include:

• Non-profit or charitable sector experience
• Photography and videography experience
• Fundraising or donor communications experience
• Experience with AI-assisted marketing tools
• CRM experience such as Foundant or similar platforms

You're Someone Who:

• Is an exceptional storyteller who connects people emotionally through meaningful content
• Think strategically while rolling up your sleeves to execute great work
• Loves building new ideas, systems, and processes
• Understands how marketing drives awareness, engagement, and fundraising outcomes
• Brings fresh ideas and challenges traditional thinking
• Is curious, creative, and always looking for innovative approaches
• Enjoys collaborating while also being self-directed and proactive
• Is highly organized and accountable
• Thrives in a purpose-driven organization where your work has real community impact

When you join our team, you'll enjoy:

• Competitive salary of $70,000-$85,000, based on recent related experience
• RRSP matching program
• Office closure during the Christmas holidays
• Choice of Mac or PC technology
• A collaborative leadership team that values creativity and innovation
• The opportunity to build a brand-new marketing function from the ground up
• Meaningful work that helps strengthen communities throughout the Central Okanagan

Ready to make an impact?

For the COF, finding the right person for this role matters most. While the role is intended to be primarily in-person and office-based, there is flexibility in the FTE and work schedule for the successful candidate. Whether you're looking for a full-time opportunity, a four-day work week, or an equivalent arrangement, we're open to a conversation about what works best.

If you're excited by the opportunity to build something meaningful, elevate a respected community organization, and help inspire generosity through exceptional storytelling and marketing, we'd love to hear from you.