Community Impact & Communications Strategist

Potentia-Human-Resources-; Kelowna; On-site; CAD 70,000 - 85,000; Full time

Benefits offered by this job

RRSP matching

In-office role

Flexible schedule

Brand-building from scratch

Mac or PC choice

Job summary

Potentia Human Resources is seeking a Community Impact & Communications Strategist for the Central Okanagan Foundation in Kelowna. This in‑person role works with a small team to tell compelling stories that connect donors, charities, and community partners, driving lasting impact through philanthropy, grants, scholarships, and leadership.

You will develop the COF's communications strategy from the ground up, modernize the brand, strengthen donor engagement, and deliver measurable results via

Qualifications

• Diploma or Degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, Business Communications, or related field (equivalent experience will be considered)
• 3-5 years of communications and marketing experience
• Exceptional writing, editing, and storytelling abilities
• Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Experience managing websites, social media, and digital marketing campaigns
• Knowledge of WordPress or similar CMS platforms
• Experience with email marketing platforms such as Mailchimp
• Familiarity with Canva, Google Analytics, SEO, and marketing analytics
• Strong organizational and project management skills
• Ability to manage multiple projects and competing priorities
• Confidence working independently while collaborating with a supportive team
• A portfolio showcasing writing, design, and marketing work

Responsibilities

• Develop and implement the COF's annual communications and marketing strategy
• Strengthen and modernize the COF's brand across all platforms
• Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives
• Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases
• Manage and grow the COF's website and digital presence
• Plan and execute social media and digital marketing campaigns
• Develop email marketing campaigns and donor communications
• Design brochures, reports, presentations, advertisements, and promotional materials
• Produce photography, video, and visual storytelling content for events and campaigns
• Build relationships with local media and coordinate public relations opportunities
• Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship
• Coordinate marketing for COF events and community initiatives
• Monitor marketing analytics and campaign performance to drive continuous improvement
• Maintain editorial calendars, digital assets, and brand standards
• Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact

Skills

Exceptional writing

Storytelling

Marketing strategy

Content creation

Digital marketing

Brand development

Graphic design

Adobe Creative Suite

WordPress

Email marketing

SEO

Portfolio

Education

Communications or related degree

Tools

WordPress

Mailchimp

Canva

Google Analytics

SEO tools

Job description

Community Impact & Communications Strategist

Full time | Potentia Human Resources Inc. | Canada

Posted On 25/08/2026

Job Information

Nonprofit Charitable Organizations

Work Experience 4-5 years

City Kelowna Central

State/Province British Columbia

V1Y

Job Description

Help Tell the Stories That Strengthen Our Community

Potentia Human Resources is proud to be leading the search for a creative, strategic and passionate Community Impact & Communications Strategistfor the Central Okanagan Foundation. This is an in-person, in office role, working with a small team of fantastic values based humans who are dedicated toconnecting people who care with causes that matter, helping build stronger communities through philanthropy, granting, scholarships, and community leadership. As one of Canada's community foundations, the COF works alongside donors, charities, businesses, governments, and community partners to invest in initiatives that create lasting impact across the Central Okanagan since 1979. This newly created role offers a rare opportunity to build the COF's communications strategy from the ground up, modernize its brand, strengthen donor engagement, and share the inspiring stories of the people and organizations making a difference throughout our community.

If you're an exceptional storyteller who enjoys combining strategy with hands-on execution and wants your work to have a lasting impact, we'd love to hear from you.

What You'll Be Doing:

As the COF’s first dedicated Community Impact & Communications Strategist, you'll have the unique opportunity to build their communications strategy from the ground up while helping modernize the COF's brand and strengthen community engagement.

Reporting to the Manager, Community Impact & Philanthropy, you'll develop compelling campaigns that inspire giving, celebrate community impact, increase awareness, and support fundraising initiatives. From storytelling and digital marketing to brand development, media relations, and events, you'll play a central role in shaping how the COF connects with their community.

The COF is looking for someone who thinks beyond creating attractive marketing materials. They want someone who understands that great marketing inspires action, builds relationships, and delivers measurable results.

You’ll have the opportunity to:

• Develop and implement the COF's annual communications and marketing strategy
• Strengthen and modernize the COF's brand across all platforms
• Create compelling stories highlighting donor impact, charities, scholarships, and community initiatives
• Write engaging content for newsletters, annual reports, website, blogs, donor communications, speeches, and media releases
• Manage and grow the COF's website and digital presence
• Plan and execute social media and digital marketing campaigns
• Develop email marketing campaigns and donor communications
• Design brochures, reports, presentations, advertisements, and promotional materials
• Produce photography, video, and visual storytelling content for events and campaigns
• Build relationships with local media and coordinate public relations opportunities
• Support fundraising initiatives including Giving Tuesday, year-end campaigns, and donor stewardship
• Coordinate marketing for COF events and community initiatives
• Monitor marketing analytics and campaign performance to drive continuous improvement
• Maintain editorial calendars, digital assets, and brand standards
• Collaborate closely with leadership, philanthropy, grants, and community partners to communicate the COF's impact

Requirements

You are a creative professional who enjoys balancing big-picture strategy with day-to-day execution.

What You Will Bring:

• Diploma or Degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, Digital Media, Business Communications, or a related field (equivalent experience will also be considered)
• 3-5 years of communications and marketing experience
• Exceptional writing, editing, and storytelling abilities
• Strong graphic design skills using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Experience managing websites, social media, and digital marketing campaigns
• Knowledge of WordPress or similar CMS platforms
• Experience with email marketing platforms such as Mailchimp
• Familiarity with Canva, Google Analytics, SEO, and marketing analytics
• Strong organizational and project management skills
• Ability to manage multiple projects and competing priorities
• Confidence working independently while collaborating with a supportive team
• A portfolio showcasing your writing, design, and marketing work

Assets include:

• Non-profit or charitable sector experience
• Photography and videography experience
• Fundraising or donor communications experience
• Experience with AI-assisted marketing tools

You're Someone Who:

• Is an exceptional storyteller who connects people emotionally through meaningful content
• Thinks strategically while rolling up your sleeves to execute great work
• Loves building new ideas, systems, and processes
• Understands how marketing drives awareness, engagement, and fundraising outcomes
• Brings fresh ideas and challenges traditional thinking
• Is curious, creative, and always looking for innovative approaches
• Enjoys collaborating while also being self-directed and proactive
• Is highly organized and accountable
• Thrives in a purpose-driven organization where your work has real community impact

When you join our team, you'll enjoy:

• Competitive salary of $70,000-$85,000, based on recent related experience
• RRSP matching program
• Office closure during the Christmas holidays
• Choice of Mac or PC technology
• A collaborative leadership team that values creativity and innovation
• The opportunity to build a brand-new marketing function from the ground up
• Meaningful work that helps strengthen communities throughout the Central Okanagan

Ready to make an impact?

For the COF, finding the right person for this role matters most. While the role is intended to be primarily in-person and office-based, there is flexibility in the FTE and work schedule for the successful candidate. Whether you're looking for a full-time opportunity, a four-day work week, or an equivalent arrangement, we're open to a conversation about what works best.

If you're excited by the opportunity to build something meaningful, elevate a respected community organization, and help inspire generosity through exceptional storytelling and marketing, we'd love to hear from you.

Join us in helping create a stronger, more vibrant Central Okanagan; one story, one donor, and one community initiative at a time.