Communications & Marketing Specialist

Gore Mutual Insurance; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

Gore Mutual Insurance is seeking a Communications & Marketing Specialist for an 18-month contract. This role involves creating impactful communication strategies that enhance broker and employee engagement. Candidates should have a Bachelor's degree and relevant experience in strategic communications or B2B marketing, ideally within the insurance industry.

Qualifications

• 3-5 years in strategic communications, preferably in the insurance sector.
• Proven ability in multichannel campaign planning and delivery.
• Strong writing/editing skills for various formats.

Responsibilities

• Develop and manage content for diverse communication channels.
• Collaborate on creating strategic communication plans.
• Oversee project management for communication initiatives.

Skills

Strategic Communications

B2B Marketing

Content Development

Social Media Management

Data Analysis

Education

Bachelor's degree in Communications

Degree in Public Relations, Marketing, or Journalism

Tools

Microsoft 365

SharePoint

Canva

Job description

Next Horizon is here. Fueled by investments in talent and technology, our bold strategy to transform is nearly complete.

At Gore Mutual, we've always set ourselves apart as a modern mutual that does good. Now, we're proudly building on that legacy to transform our company—and our industry—for the better.

Our path forward sharpens our focus on business performance, driven by leading technology, innovation and an agile, high-performing culture. With Gore Mutual and Beneva announcing their intent to merge in 2026, we'll be uniting two well-established, financially strong, and trusted brands to become the strongest mutual insurer in Canada, ensuring Canadians have purpose-driven insurance options for generations to come. Come join us.

Communications & Marketing Specialist - 18 Month Contract

Gore Mutual's team is growing! We are seeking a digitally-savvy Communications Specialist who will play a key role in supporting our business goals, enhancing the company's reputation, and enriching the employee experience. This position partners with various business portfolios to design and execute impactful communications strategies that drive broker and employee engagement across digital and traditional channels. As a trusted advisor and strategic planner, the successful candidate will collaborate across departments to deliver measurable, data-informed initiatives that align with Gore Mutual's objectives.

What will you do?

• Develop and manage multi-format content for emails, articles, speeches, presentations, and social media posts, ensuring accuracy and relevance for target audiences.
• Meet with leaders to analyze data and research best practices to create strategic communication plans.
• Collaborate with internal teams to gain consensus and secure approvals for communications initiatives.
• Set SMART objectives to evaluate the success of communications and marketing initiatives.
• Implement tracking mechanisms, use digital analytical tools (e.g. SharePoint, Meltwater and Poppulo, or other platform tools), collect metrics, and prepare reports on outcomes.
• Act as a project manager by overseeing communication plans, tracking deliverables, and maintaining stakeholder engagement throughout the process.
• Serve as a trusted advisor to leaders, providing ad hoc communications and marketing support.
• What will you need to succeed?

A Bachelor's degree in communications, public relations, marketing, or journalism or related field.

3-5 years of experience in strategic communications, B2B marketing, and internal / external communications, preferably within the P&C insurance or financial services industry.

Expertise in B2B communications and marketing, with experience tailoring content for a wide range of audiences, channels and platforms.

• Proven ability to plan and deliver multichannel campaigns, including social media management, email marketing and content strategy.
• Strong writing and editing skills across formats — speeches, social media, executive messaging, and internal updates — with a focus on clarity, brand alignment, and engagement.
• Proficiency with Microsoft 365 (including SharePoint Online, Teams, Copilot) and comfort with digital collaboration tools.
• Familiarity with tools like Asana, Meltwater, Poppulo, Canva and content management systems. Strong organizational and project management skills with the ability to prioritize multiple deadlines, adapt in a fast-paced environment, and work independently and collaboratively.
• Ability to interpret marketing and communications data to inform strategy and optimize communications.
• A creative mindset with a passion for storytelling, innovation, and continuous learning.
• An analytical mind to understand data and turn insights into action
• Ability to work effectively with cross-functional and team-player

Nice to Have :

• Experience supporting change management communications and employee engagement strategies

LI-HYB

INDHP

Gore Mutual Insurance is committed to providing accommodations for people with disabilities during all phases of the recruiting process, including the application process. If you require accommodation because of a disability, we will work with you to meet your needs. If you are selected for an interview and require accommodation, please advise the HR representative who will consult with you to determine an appropriate accommodation.

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