Communications and Marketing Coordinator (Digital Media)

Burnaby; Burnaby; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

City of Burnaby's Digital Media unit seeks a communications and marketing professional to develop digital, online and social media strategies, plan campaigns and coordinate messages for a large department. You will analyze campaign performance with online tools, maintain centralized social accounts, guide internal clients, and work with colleagues to implement initiatives, respond to conversations and support online surveys.

Schedule: 70 hours bi-weekly; Monday to Friday 8:00 AM–4:45 PM.

Qualifications

• Degree in communications, marketing or related discipline plus considerable related experience or an equivalent combination of training, education and experience.
• Proficiency in digital, online and social media practices and related available technology.
• Experience in developing and planning digital marketing and communications strategies and messages.

Responsibilities

• Develop digital communications and marketing strategies, plans and coordinates campaigns and messages.
• Analyze effectiveness of campaigns using online tools and metrics.
• Maintain centralized accounts for social media, online surveys and email marketing.
• Provide guidance to internal clients engaged in digital online and social media communications.

Skills

Social media management

Digital marketing

Content creation

Copywriting

Analytics / metrics

Education

Bachelor's degree in communications/marketing or related

Tools

Website CMS

Social media management tools

Email marketing platforms

Online survey software

Job description

This position works in the Digital Media organizational unit. This is specialised communications and marketing work in developing digital, online and social media communications strategies and messages for a large department. An incumbent develops digital communications and marketing strategies, plans and coordinates campaigns and messages and related online presence; recommends related courses of action to increase followers and engagement; provides guidance and advice to internal clients engaged in digital online and social media communications; and collaborates with colleagues and clients to implement campaigns; applies online tools and metrics to analyze the effectiveness of campaigns, and prepares information, analyses and related recommendations; maintains centralized accounts for social media, online surveys and email marketing and assists divisions with updating information; monitors customer review sites and social media conversations, responds and provides guidance and advice to others on responses. Performs related work as required.

Qualifications includes the completion of a degree in communications, marketing or a related discipline plus considerable related experience or an equivalent combination of training, education and experience. Considerable knowledge of the marketing and communications principles, practices, methods and techniques; considerable knowledge of digital, online and social media practices and related available technology. Sound experience in developing and planning digital marketing and communications strategies and messages. Sound experience in social media, including social listening, social results analysis, executing email marketing and online advertising. Ability to write copy and edit a variety of materials including images and videos, and to research, collect and compile information on a variety of subjects; to communicate effectively orally and in writing. Proficiency in using website content management systems, social media management, email marketing and online survey software. A valid Driver’s Licence for the Province of British Columbia is required.

Schedule: 70 hours bi-weekly; Monday to Friday from 8:00 AM – 4:45 PM (Mutual Agreement between Sunday to Saturday, 7:00 AM – 10:00 PM).

This is a Temporary Full Time position until June 30, 2028.

We respectfully acknowledge that the City of Burnaby is located on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), səlilwətaɬ (Tsleil-Waututh), and kʷikʷəƛ̓əm Peoples (Kwikwetlem). Each Nation has distinct histories and distinct traditional territories that fully or partially encompass the city. We encourage you to learn more about the Host Nations whose ancestors have occupied and used these lands, including parts of present-day Burnaby, for thousands of years. We are grateful to be on this territory as we dedicate ourselves to creating an inclusive and diverse workforce that reflects our vibrant community and welcomes applicants of all backgrounds, genders, ages, ethnicities, abilities, sexual orientations, and life experiences.