Commercial Analytics: Segmentation & Targeting

Allergan Aesthetics, an AbbVie Company; Markham; On-site; CAD 85,000 - 110,000; Full time

Job summary

Allergan Aesthetics, an AbbVie company, is seeking a Commercial Analyst – Segment & Targeting to drive data-driven commercial strategy. You will identify priority customer segments, size opportunities, and uncover growth across accounts and whitespace, partnering with Marketing and Sales to translate insights into actionable go-to-market plans.

The role requires leveraging external market data, benchmarking, and capacity analysis to inform leadership decisions, with dashboards and executive

Qualifications

• Bachelor's degree required in a relevant field.
• 3-7 years of experience in commercial strategy, segmentation/targeting, analytics, market research, or sales operations.
• Experience using external market data, industry reports, and competitor intelligence to size markets.
• Hands-on experience with customer segmentation frameworks and translating them into actionable plans.
• Experience analyzing account-level opportunity, whitespace, and growth potential.
• Exposure to field capacity analysis, territory/account alignment, or sales force deployment.
• Experience partnering with Sales and Marketing to define target customers and support omnichannel execution.
• Strong proficiency in Excel, PowerPoint, and data visualization/analytics tools.
• Fluent in English; another language preferred.
• Excellent communication, organizational and influencing skills.

Responsibilities

• Use external market data to calculate TAM vs current footprint.
• Identify and refine customer segments using the AA Facial Segmentation framework.
• Analyze current accounts to determine untapped potential and whitespace opportunities.
• Conduct capacity analysis of field resources to evaluate coverage and alignment.
• Recommend target account changes based on capacity and business needs.
• Develop go-to-market strategies tailored to segments and objectives.
• Collaborate with Marketing and Sales to align target definitions and omnichannel messaging.
• Translate market and customer insights into clear recommendations for planning and resource allocation.
• Support performance tracking and optimization of segmentation and deployment initiatives.
• Prepare executive-ready summaries, presentations, and reports for leadership.

Skills

Analytical skills

Excel proficiency

PowerPoint

Data visualization

Communication skills

Cross-functional collaboration

Problem solving

Education

Bachelor’s degree in Business/Marketing/Economics/Data Analytics or related field

Tools

Excel

PowerPoint

Data visualization tools

Job description

Allergan Aesthetics, an AbbVie company, is seeking a Commercial Analyst – Segment & Targeting to drive data-driven commercial strategy. You will identify priority customer segments, size opportunities, and uncover growth across accounts and whitespace, partnering with Marketing and Sales to translate insights into actionable go-to-market plans.

The role requires leveraging external market data, benchmarking, and capacity analysis to inform leadership decisions, with dashboards and executive