Commercial Analyst – Segmentation & Targeting

Allergan Aesthetics, an AbbVie Company; Markham; On-site; CAD 85,000 - 110,000; Full time

Job summary

Allergan Aesthetics, an AbbVie company, is seeking a Commercial Analyst – Segment & Targeting to drive data-driven commercial strategy. You will identify priority customer segments, size opportunities, and uncover growth across accounts and whitespace, partnering with Marketing and Sales to translate insights into actionable go-to-market plans.

The role requires leveraging external market data, benchmarking, and capacity analysis to inform leadership decisions, with dashboards and executive

Qualifications

• Bachelor's degree required in a relevant field.
• 3-7 years of experience in commercial strategy, segmentation/targeting, analytics, market research, or sales operations.
• Experience using external market data, industry reports, and competitor intelligence to size markets.
• Hands-on experience with customer segmentation frameworks and translating them into actionable plans.
• Experience analyzing account-level opportunity, whitespace, and growth potential.
• Exposure to field capacity analysis, territory/account alignment, or sales force deployment.
• Experience partnering with Sales and Marketing to define target customers and support omnichannel execution.
• Strong proficiency in Excel, PowerPoint, and data visualization/analytics tools.
• Fluent in English; another language preferred.
• Excellent communication, organizational and influencing skills.

Responsibilities

• Use external market data to calculate TAM vs current footprint.
• Identify and refine customer segments using the AA Facial Segmentation framework.
• Analyze current accounts to determine untapped potential and whitespace opportunities.
• Conduct capacity analysis of field resources to evaluate coverage and alignment.
• Recommend target account changes based on capacity and business needs.
• Develop go-to-market strategies tailored to segments and objectives.
• Collaborate with Marketing and Sales to align target definitions and omnichannel messaging.
• Translate market and customer insights into clear recommendations for planning and resource allocation.
• Support performance tracking and optimization of segmentation and deployment initiatives.
• Prepare executive-ready summaries, presentations, and reports for leadership.

Skills

Analytical skills

Excel proficiency

PowerPoint

Data visualization

Communication skills

Cross-functional collaboration

Problem solving

Education

Bachelor’s degree in Business/Marketing/Economics/Data Analytics or related field

Tools

Excel

PowerPoint

Data visualization tools

Job description

Company Description

Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Joining Allergan Aesthetics (AA), an AbbVie company means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.

The Commercial Analyst – Segment & Targeting will support the development of data-driven commercial strategy by identifying priority customer segments, sizing market opportunities, and uncovering growth potential across existing accounts and whitespace. This role will leverage external market data, industry reports, and competitor benchmarking to assess the Total Addressable Market vs current footprint and translate insights into actionable go-to-market recommendations. The analyst will also conduct regular capacity analysis of field resources and support recommendations and execution of target account changes based on capacity findings. In addition, this role will partner closely with cross‑functional teams, including Marketing and Sales, to identify trends, performance gaps, and structural opportunities across sales, territory, and account performance; prepare clear dashboards and reports for leadership; and contribute to ongoing improvements in analytics quality, planning discipline, and commercial decision‑making.

Key Responsibilities

• Use external market data, industry reports, and competitor benchmarking to calculate and monitor the Total Addressable Market (TAM) versus current footprint.
• Identify, define, and refine customer segments using the AA Facial Segmentation framework.
• Analyze current accounts to determine untapped potential, whitespace opportunities, and growth priorities.
• Conduct regular capacity analysis of field resources to evaluate coverage, workload, and alignment to strategic priorities.
• Recommend and support execution of target account changes based on capacity analysis and business needs.
• Develop and support implementation of go-to-market strategies tailored to specific customer segments and business objectives.
• Collaborate with Marketing and Sales to align on target customer definitions, segmentation priorities, field execution, and effective omnichannel messaging.
• Translate market and customer insights into clear recommendations that inform commercial planning, resource allocation, and execution.
• Support ongoing performance tracking and optimization of segmentation, targeting, and field deployment initiatives.
• Prepare executive‑ready summaries, presentations, and reports to communicate findings and recommendations to stakeholders.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
• 3-7 years of relevant experience in commercial strategy, segmentation/targeting, business analytics, market research, or sales operations.
• Experience using external market data, industry reports, and competitor intelligence to size markets, assess opportunity, and inform strategy.
• Hands‑on experience with customer segmentation frameworks and translating them into actionable commercial plans.
• Experience analyzing account‑level opportunity, whitespace, and growth potential.
• Exposure to field capacity analysis, territory/account alignment, or sales force deployment.
• Experience partnering with Sales and Marketing to define target customers, shape messaging, and support omnichannel execution.
• Strong proficiency in Excel, PowerPoint, and data visualization/analytics tools.
• Experience in a matrixed organization where cross‑functional influence is important.
• Demonstrated high level of communication, problem solving and analytical skills.
• Fluent in English (written and spoken) and preferably in one other relevant language.
• Excellent communication, organizational and influencing skills.
• Strong root cause analysis skills.
• Ability to turn market, customer, and field data into clear insights and recommendations.
• Skill in presenting complex findings clearly to leadership and partners.
• Strong ability to work with Sales, Marketing, and other stakeholders to align execution.
• Strong organization, attention to detail, and ability to manage multiple priorities.

Driving for Results / Initiating Action

High work ethic, able to work under pressure; uses good judgement to make effective decisions within appropriate timelines and efficiently manages projects and resources (IMPACT)

Customer Focus

Strong customer service orientation, responds to internal customers' needs in a timely and courteous manner; identifies opportunities (CUSTOMER FOCUS)

Building Work Relationships

Demonstrates strong interpersonal and influencing skills, able to work effectively with all levels of management; excellent communicator who can explain complex analytical processes and results to the wider organization (PEOPLE and PASSION)

Planning and Organizing

Works well in a matrix team environment, able to manage multiple projects making difficult prioritization decisions (COLLABORATION)

Adaptability

Able to adapt effectively in a change orientated environment within a matrix and multicultural structure (INNOVATION)

Why Allergan Aesthetics?

We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:

• Making your practice our purpose
• Inclusive of all people
• Putting science at the core
• Creating what’s next
• Connecting to patients.

We show up every day, energized by the chance to make a real difference in people's lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you're empowered to ask questions, think big and build on each other's best ideas.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html