Cluster Sales Managers - SMERF/Tour

Springhill Suites Vaughan; Vaughan; On-site; CAD 57,000 - 60,000; Full time

Benefits offered by this job

Discount on Home and Auto Insurance

Discount on GYM membership

Employee Social Events

On-Site Parking

Hotel Discounts at Marriott properties

Job summary

SpringHill Suites Vaughan is seeking a results-oriented Cluster Sales Manager – SMERF, Tour & Leisure to grow group and catering business across our Vaughan properties. You will build relationships with SMERF groups, tour operators, travel agents, and leisure clients, driving revenue and guest experiences through strategic prospecting and account management.

This role requires 2+ years in hotel sales, English fluency, and strong negotiation skills.

Qualifications

• Some College plus a minimum of 2 years sales or marketing related experience.
• Related degree preferred. Prior hotel sales experience preferred.
• Must speak fluent English.

Responsibilities

• Manage sales efforts for SMERF, Tour, Leisure segments and assigned catering segment for the Vaughan cluster of properties.
• Develop and implement strategies to capture market share and maintain high occupancy levels across all properties.
• Oversee segment specific budgets and revenue forecasting.
• Monitor and achieve weekly, monthly, quarterly, and annual sales activity, revenue and budget targets.
• Negotiate and execute contracts, ensuring competitive pricing aligned with current market conditions.
• Plan and coordinate events and group stays with tailored support to meet client needs.
• Partner with hotel operations to ensure seamless logistics and successful event execution.

Skills

Sales experience

Marketing experience

English fluency

Education

Some College

Tools

Amadeus

Lighthouse

Job description

Springhill Suites Vaughan, Vaughan, ON, CA

3 days ago Requisition ID: 4674

Salary Range: $57,000.00 To $60,000.00 Annually

Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 19 hotels owned and managed by Easton’s Group of Hotels, and a further 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees. If you have a passion for exceptional service delivery, are results driven and appreciate the recognition, Easton’s is your career partner of choice.

At Easton’s, we are committed to fostering an inclusive workplace where every individual feels valued, respected, and empowered to contribute. We believe that inclusion strengthens our teams, drives innovation, and enables us to achieve our vision while creating opportunities for everyone to thrive.

About the Hotel

SpringHill Suites by Marriott has 175 rooms, owned and operated by Easton's Group of Hotels. Conveniently located near top attractions in Ontario, including Canada's Wonderland, Vaughan Mills Mall and York University.

BENEFITS

• Discount on Home and Auto Insurance


• Discount on GYM membership


• Employee Social Events


• On-Site Parking


• Hotel Discounts at Marriott properties

JOB OVERVIEW

We are seeking a results-driven Cluster Sales Manager – SMERF, Tour & Leisure to grow group and catering business across our Vaughan hotel portfolio. This role is responsible for developing new business within the Social, Military, Educational, Religious, Fraternal, Tour, and Leisure markets while building lasting client relationships and delivering exceptional service. The successful candidate will use strategic prospecting, account management, contract negotiation, and event coordination to maximize revenue, achieve sales targets, and create seamless guest experiences in partnership with hotel operations.

DUTIES AND RESPONSIBILITIES

• Manage sales efforts for SMERF, Tour, Leisure segmentsand assigned catering segment for the Vaughan cluster of properties


• Develop and implement strategies to capture market share and maintain high occupancy levels across all properties.


• Oversee segment specific‑ budgets and revenue forecasting


• Monitor and achieveweekly,monthly, quarterly, and annualsales activity,revenue and budget targets.


• Execute strategies designed to maximize revenue and overall profitability for the cluster.


• Identify new opportunities and cultivate strong relationships with SMERF groups, tour operators, travel agents, and leisure clients.


• Deliver exceptional service to ensure repeat business, loyalty, and long term‑client satisfaction.


• Plan and coordinate events and group stay with tailored support to meet unique client needs.


• Partner closely with hotel operations to ensure seamless logistics and successful event execution.


• Actively prospect for new business at local, regional, and national levels to expand the client basethrough direct sales efforts, including outside sales calls


• Negotiate and execute contracts, ensuring competitive pricing aligned with current market conditions.


• Track progress toward segment specific‑ goals and take proactive actions to meet or exceed targets.


• Ensure compliance with cluster wide‑ processes, standards, and operating procedures for consistency and quality.


• Use all relevant tools and platforms - such as Amadeus, Lighthouse, and others - to support successful sales execution.


• Maintain accurate data entry, reporting, and system usage to optimize sales performance and enhance forecasting accuracy.


• Perform other duties as assigned. May also serve as the manager on duty.

QUALIFICATIONS AND REQUIREMENTS

Some College plus a minimum of 2 years sales or marketing related experience, or equivalent combination of education and experience. Related degree preferred. Prior hotel sales experience preferred. Must speak fluent English. Other languages preferred.

This job requires ability to perform the following:

• Frequently standing up or moving within and outside of the facility


• Carrying or lifting items weighing up to 25 pounds


• Remain stationary for extended periods of time

Other:

• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.


• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training


• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.


• Problem solving, reasoning, motivating, organizational and training abilities are used often.


• Ability to travel to attend workshops, tradeshows, conventions, etc.


• May require a valid Driver’s License.


• May be required to work nights, weekends, and/or holidays.

ACCESSIBILITY & ACCOMMODATION

SpringHill Suites by Marriott Toronto/ Vaughan Hotel is committed to an inclusive, accessible recruitment process. Accommodations are available upon request for all stages of the selection process.

Should you require any accommodations during an interview process, kindly let us know in advance, as we are committed to an inclusive and accessible recruitment process.