Client Analytics & Segmentation Lead

Société Financière Manuvie

Toronto

Hybrid

CAD 74,000 - 123,000

Full time

3 days ago

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Job summary

Manuvie is seeking a Business Strategic Insights - Client Analytics Lead to deepen understanding of priority client and advisor segments and develop an analytics-driven value proposition for Manulife Bank. You will collaborate with Data & Insights, Product, and Distribution to deliver segmentation frameworks, profiling analyses, and strategic insights that drive growth and enhance advisor productivity.

The ideal candidate has a strong background in customer analytics within financial services,

Qualifications

Post-secondary education in Business, Economics, Statistics, Mathematics or related field.
3-5 years in customer analytics, client segmentation, or business analysis.
Ability to translate data into actionable insights for senior stakeholders.
Proficiency in Excel and Power BI for analysis and visualization.

Responsibilities

Develop segmentation and profiling frameworks using behavioral and transactional data.
Design analytics to refine value propositions for priority segments.
Create segment dashboards and reporting tools with timely, accurate data.
Translate analyses into executive-ready insights and presentations.
Analyze lifecycle, engagement, and migration to identify retention and cross-sell opportunities.
Lead strategic analytics projects from problem to recommendations.
Ensure compliance with FCAC/OSFI and data governance.
Collaborate with Product, Distribution, Marketing to align insights with business needs.