Channel Marketing Manager, Energy

ecobee; Toronto; Hybrid; CAD 115,000 - 130,000; Full time

Job summary

An innovative company is seeking a Channel Marketing Manager to drive marketing strategies in the energy sector. This role involves developing and executing marketing plans to boost product adoption and enhance brand presence. You will collaborate with various teams to create impactful campaigns and analyze market trends. Join a dynamic team committed to making a positive environmental impact while advancing your career in a thriving industry. This position offers flexibility in work arrangements and a supportive culture that values diversity and inclusion.

Benefits

Health Benefits

Professional Learning Budget

Flexible Work Hours

Parental Top-Up Program

Mentorship Program

Casual Workplace Environment

Remote Work Options

Qualifications

• 3+ years of experience in brand, channel, or partner marketing.
• Strong analytical skills with a focus on marketing effectiveness.
• Experience in the North American energy sector is a plus.

Responsibilities

• Develop marketing strategies to increase technology adoption.
• Coordinate advertising campaigns and oversee product promotions.
• Analyze and report on marketing results for strategic recommendations.

Skills

Analytical Skills

Marketing Strategy Development

Communication Skills

Project Management

Data-Driven Insights

Education

MBA (preferred)

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Marketing Automation Tools

Data Analytics Tools

Job description

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Hi, we are ecobee.

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.

Hi, we are ecobee.

ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.

In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.

Why we love to do what we do:

We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do—and you can be part of it.

Join our extraordinary team.

We're a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with a satellite office in Leeds, UK (and remote ecopeeps in the US). We get to work with some of North America and UK's leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.

Who’ll You Be Joining:

You will be joining an amazing team of energy professionals and marketers that exude authenticity, creativity, and are focused on delivering impact. We will challenge you to learn and grow to your fullest, push you to amplify what matters to our clients, customers, their family and the planet - and we expect that you will push us to do the same.

You are a strategic, analytical and enthusiastic individual that thrives on developing, executing, and refining marketing plans – and you’re passionate about the North American energy sector.

You will develop marketing strategies to increase the adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we’re doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.

How You’ll Make an Impact:

• Develop a deep understanding of our customers, their business structures, market motivations, and the dynamics that drive their decision-making.
• Work closely with the Energy leadership team to strengthen partnerships, launch new programs, and expand ecobee’s presence in the North American energy sector.
• Build and execute strategic marketing initiatives that drive adoption of our products, aligning with sales objectives and leveraging rebate programs.
• Act as a brand champion internally for ecobee Energy to educate, inform and gain alignment for marketing initiatives
• Lead co-marketing programs with utility marketplace partners, leveraging promotional opportunities to accelerate product adoption.
• Own the development and execution of demand-management programs, including advertising, product promotions, and campaign strategies.
• Work closely with the Base Communications and Product Marketing team to build relevant and timely communications for both our utility clients, and the end consumer
• Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers.
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
• Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
• Manage marketing budgets and track spend to ensure alignment with business objectives and revenue goals.
• Provide clear performance reporting and actionable insights to continuously improve marketing effectiveness
  
  

What You’llBring to the Table:

We've built the following list as a guideline for some of the skills and interests of our development team - but we strive to build our team with members from a diverse background and skill set, so if any combination of these apply to you we'd love to chat!

• MBA preferred but not required
• 3+ years of energy industry experience
• 3+ years experience in brand, channel, or partner marketing, with a proven ability to develop and execute successful marketing programs.
• Comfortable in an extremely fast paced and dynamic working environment
• Strong analytical skills, with the ability to measure marketing effectiveness and apply data-driven insights to optimize performance.
• Excellent communication and presentation skills, with the ability to craft compelling marketing messages and influence key stakeholders.
• A track record of working cross-functionally with sales, product marketing, and creative teams to align strategies and execute marketing programs.
• Proven track record of working with cross functional groups and departments
• Flexible, able to work in a fluid environment and pivot when required
• You demonstrate strong analytical skills and experience measuring program ROI
• Strong ability to build and present a case/rationale to gain alignment behind a decision
• You are a creative and innovative thinker
• You’re comfortable forging and sustaining strong internal/external business relationships
• If you are located remotely (i.e. outside of the Greater Toronto Area), some travel to the ecobee head office in Toronto will be required (approximately once per quarter)
  
  

Just so you know: The hired candidate will be required to complete a background check.

What happens after you apply:

Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status.

Interview Process:

• Round 1: A 30-minute phone call with a member in Talent Acquisition
• Round 2: A 60-minute virtual interview with a cross-functional group of ecopeeps including the Hiring Manager – expect technical, behavioural and situational questions
• Round 3: If your first round interview goes well, you can expect a take home case study, which you get 2-3 days to work on – you'll then come in virtually to present your solution to the team
  
  

With ecobee, you’ll have the opportunity to:

• Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
• Make a difference for the environment: Make a sustainable impact while on your daily job, and after it through programs likeecobeeacts.
• Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
• Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
• Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Queens Quay W & York St. ecobee Leeds is based at our riverside office on the Calls.
• Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.
  
  

Are you interested? Let's make it work.

Our people are empowered to take ownership of their schedules with workflows that allow for flexible hours. Based on your job, you have an option of a office-based, fully remote, or hybrid work environment. New team members working remotely, will have all necessary equipment provided and shipped to them, and we conduct our interviews and onboarding sessions primarily through video.

We’re committed to inclusion and accommodation.

ecobee believes that openness and diversity make us better. We welcome applicants from all backgrounds to apply regardless of race, gender, age, religion, identity, or any other aspect which makes them unique. Accommodations can be made upon request for candidates taking part in all aspects of the selection process. Our recruitment team is happy to answer any questions candidates may have about virtual interviewing, onboarding, and future work locations.

We’re up to incredible things. Come and be part of them.

Discover our products and services and learn more about who we are.

Ready to join ecobee? View current openings.

Please note,ecobeedoes not accept unsolicited resumes.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computers and Electronics Manufacturing

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