Marketing Manager, Global Retirement

Manulife/John Hancock; Montreal (administrative region); Hybrid; CAD 89,000 - 139,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Medical and vision coverage

Mental health benefits

Disability insurance (short/long-term)

Life and AD&D insurance

Pension and employer matching plans

Wellness benefits

Employee/family assistance plans

Job summary

Manulife/John Hancock is seeking a Marketing Manager to lead digital marketing initiatives across brand and strategy for North America’s retirement business. You will drive multi-channel campaigns, engage customers through email, mobile, websites, and social platforms, and collaborate with creative, compliance, editorial, translation, product, and communications teams to deliver high-impact programs.

The role emphasizes driving awareness, consideration, and acquisition, while enabling sales with

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent is a plus.
• Minimum 7 years of marketing or business experience.
• Strong organizational and project management skills with multiple projects and deadlines.
• Proven track record of successful marketing campaign management.
• Strong leadership and team management skills.
• Excellent verbal and written communication skills.
• Demonstrated negotiating skills and self-motivation.
• Detail-oriented with a critical eye for quality.
• Results-oriented and execution-focused in a fast-paced environment.

Responsibilities

• Lead and implement integrated B2C marketing strategies across digital channels to advance retirement outcomes.
• Activate digital channels—email, mobile, websites, social platforms for timely personalized experiences.
• Coordinate cross-functional teams to deliver cohesive marketing programs.
• Analyze customer insights to identify pain points and optimize the journey.
• Develop go-to-market strategies that empower sales with compelling messages.
• Drive marketing modernization and automation to improve efficiency and reduce friction.
• Oversee creation and distribution of engaging content and materials.
• Provide regular performance updates to leadership with data-driven insights.

Skills

Marketing strategy

Digital marketing

Cross-functional leadership

Campaign management

Communication skills

Education

Bachelor’s degree in Marketing or related field

MBA or equivalent

Tools

Adobe Journey Optimizer

Workfront

Seismic

Microsoft Office Suite

Job description

At Manulife, our Global Retirement Marketing Team is accountable for developing marketing strategies to help people save and invest to live their best life, wherever they're on their financial journey.

As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management, campaigns, and other marketing-related activities.

Reporting to the Director of Marketing, North America, this role is integral to the ongoing development and management of digital marketing initiatives that support the North American retirement business.

Position Responsibilities:

• Marketing Strategy Lead, manage, and implement integrated B2C marketing strategies that advance better retirement outcomes through a digital-first, multi-channel approach that strengthens brand relevance, deepens member engagement, and supports business growth.
• Drive awareness, consideration, and acquisition by activating strategic digital channels—including email, mobile, websites, and social platforms to deliver timely, personalized experiences.
• Manage the planning and execution of integrated marketing initiatives, bringing together partners across creative, compliance, editorial, digital, translation, product, and communications to deliver cohesive, high-impact programs aligned with business priorities.
• Analyze customer insights and feedback to uncover key pain points, identify root causes, and recommend marketing and communication solutions that reduce friction across the customer journey.
• Partner across cross-functional teams to bring new digital capabilities to market, ensuring launches enhance the end-to-end member experience and align with broader business and customer experience objectives.
• Develop go-to-market strategies and tactics that equip sales teams with clear, compelling messaging on product features, value propositions, and campaign priorities, supporting client retention and new business opportunities.
• Operational Efficiency Advance marketing modernization and transformation efforts by championing processes and initiatives that unlock efficiencies across the organization with a digital-first mindset.
• Seek and implement innovative and automated processes to enable marketing to focus on high-value functions while identifying and showcasing automation savings to the organization.
• Oversee the creation and distribution of engaging content and marketing materials.
• Drive continuous improvement through testing, analysis, reviewing customer feedback and optimization of marketing tactics.
• Digital activation and governance Create, manage and maintain marketing content for collateral, internal platforms (i.e. SharePoint, Seismic, Workfront) and external digital channels (i.e. websites and social media).
• Lead the formulation of timely performance reports with relevant analysis based on data from various sources, including digital marketing campaigns and provide regular updates to leadership.
• Leverage industry-leading best practices, AI, marketing technology (MarTech), marketing automation, and workflow management tools to create campaigns and track outcomes.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
• Minimum 7 years of marketing or business experience.
• Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.
• Proven track record of successful marketing campaign management and execution.
• Strong leadership and team management skills.
• Excellent verbal and written communication skills.
• Demonstrated negotiating skills and self-motivated/ambitious.
• Detail-oriented with a critical eye for quality.
• Results-oriented and execution-focused within a fast-paced environment.
• Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what's needed to get the job done.
• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities, as well as larger-scale changes in an ever-shifting industry landscape.

Preferred Qualifications:

• Knowledge of the financial services industry and group retirement market is a plus.
• Proficiency in digital channels and platforms, comfortable with marketing automation tools, able to leverage digital tools and data to drive/optimize compelling marketing campaigns.
• Comfortable in both challenging technical and interpersonal environments.
• Knowledge of progressive technology platforms such as Adobe Journey Optimizer, Workfront, Seismic, and the Microsoft suite is an asset.
• Bilingualism (English and French) is an asset.
• If the successful candidate is in Québec, proficiency in both languages will be required to work with teams from various provinces outside Québec and from countries outside Canada.

When you join our team: As part of our global team, we'll support you in shaping the future you want to see. We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. #LI-Hybrid The role being advertised is an existing vacancy.

About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location Montreal, Quebec Working Arrangement Hybrid Salary range is expected to be between $88,800.00 CAD - $138,800.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

• Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.
• If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

We're Manulife. And we're on a mission to make decisions easier and lives better. Better is what drives us. It's what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It's the reason we're dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you'll be empowered to learn and grow your career. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you'll help shape the future you want to see - and discover that better can take you anywhere you want to go. We're proud of our accomplishments and recognition. Recent awards include: 2026 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World's Best Employers 2025 Financial Times World's Best Employers Asia-Pacific 2026 We've been recognized as one of Canada's Top 100 Employers 2026 #1 Life Insurer for AI Maturity by Evident 2026 To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the 'Job Alerts' section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the number one choice for customers. Learn more at https://www.manulife.com/.