(CAN) Manager, Marketing - WM Connect (Content Marketing & Sales Enablement)

Walmart Canada Corp; Mississauga; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a dynamic Content Marketing Manager to spearhead retail media initiatives. This role involves developing and optimizing high-quality content to support sales and drive business growth. The ideal candidate will have exceptional writing and editing skills, a strategic mindset, and the ability to analyze market data to create compelling sales materials. Join a forward-thinking company that values creativity and collaboration, and make a significant impact in connecting brands with Canadian shoppers.

Qualifications

• 5+ years of experience in B2B content marketing or copywriting.
• Strong portfolio of sales collateral for B2B audiences.

Responsibilities

• Develop and optimize content strategies tailored to B2B audiences.
• Create persuasive sales collateral and manage distribution.

Skills

Writing

Editing

Communication

Project Management

SEO

Market Analysis

Education

Bachelor’s degree in Marketing

Diploma in Journalism

Tools

Sales Enablement Platforms

Analytics Tools

Job description

Position Summary...

Walmart Connect is Walmart’s retail media advertising platform that allows brands to connect with Walmart customers both online and in store. Our mission is to be the destination to connect brands with Canadian shoppers and accelerate growth. Our commitment lies in delivering measurable outcomes for advertisers by utilizing our comprehensive ad solutions.

We are seeking a dynamic and experienced Content Marketing Manager to lead our retail media initiatives. The ideal candidate will be responsible for developing, optimizing, and distributing high-quality content across various platforms designed to support the sales team and drive business growth. This role requires a strategic thinker with exceptional writing, editing, and communication skills who can drive content initiatives that effectively communicate the value proposition and benefits of products or services to a business audience.

What you'll do...

• Content Strategy Development:
  • Develop a content strategy tailored to B2B audiences and aligned with sales objectives.
  • Conduct market research to understand target industries, buyer personas, and competitive landscape.
  • Collaborate with sales, product, and marketing teams to identify content needs and opportunities.
• Sales Collateral Creation:
  • Write, design, and produce various types of brand and sales collateral, including media kit, capabilities deck, case studies, whitepapers and presentations
  • Develop compelling and persuasive content that addresses the pain points and needs of potential customers.
  • Ensure all sales materials are on-brand and consistent in terms of style, tone, and quality.
• Content Optimization:
  • Implement SEO best practices to enhance the discoverability of digital sales collateral.
  • Utilize analytics tools to measure the effectiveness of content and make data-driven improvements.
  • Conduct A/B testing to optimize messaging and format for maximum impact.
• Content Distribution:
  • Manage the distribution of sales collateral through various channels, including sales enablement platforms, email campaigns and the Walmart Connect website.
  • Work closely with the sales team to ensure they have access to the latest and most effective content.
  • Maintain a content library and ensure that all materials are up-to-date and easily accessible.
• Performance Analysis:
  • Monitor and report on the performance of sales collateral, including metrics such as engagement, lead generation, and conversion rates.
  • Gather feedback from the sales team and customers to continuously improve content.
  • Provide regular updates to stakeholders and recommend enhancements based on performance data.

Education

• Bachelor’s degree or diploma in Marketing, Journalism, Business Administration, or a related field.

Experience

• Minimum 5 years of experience as a B2B content marketer, copywriter or similar role with a focus on sales collateral, ideally with experience in the Canadian market.
• Experience in media is highly preferred
• Portfolio of sales collateral and marketing materials created for B2B audiences

Skills

• Exceptional writing, editing and proofreading skills
• Ability to analyze market data and consumer insights to make data-driven decisions
• Exceptional communication and interpersonal skills, capable of presenting ideas clearly and persuasively to diverse stakeholders
• Excellent project management and organizational skills, with the ability to manage multiple deadlines and product launches
• Ability to both independently and collaboratively in a team environment.
• Proactive and adaptable, with strong problem-solving skills and attention to detail

Preferred Qualifications

• Experience with sales enablement platforms (e.g., Seismic, Highspot)
• Strong understanding of media sales processes and buyer behaviors

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location…

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Are you currently a Walmart associate?

Please login to your Workday account and use the Find Jobs report to apply for this job.

• Find Jobs

R-2109604