Campus Social Media & Student Engagement Specialist

Dexterra Group; Victoria; On-site; CAD 40,000 - 56,000; Full time

Job summary

Dexterra Group on-campus dining team at Royal Roads University is seeking a creative Student Engagement & Social Media Coordinator. You will manage social accounts across five locations, develop content calendars, and drive campaigns that boost engagement and revenue.

In this on-site role, you’ll collaborate with the District Manager and Royal Roads University marketing to ensure brand alignment and effective promotions while producing authentic, food-focused storytelling content for students

Qualifications

• Experience in social media management and content creation.
• Proficiency with Canva for digital and print design.
• Comfortable on camera for video content.
• Strong interpersonal skills and ability to engage students and staff.
• Experience or familiarity with Shopify is an asset.

Responsibilities

• Manage multiple social media platforms for on-campus dining accounts.
• Create and execute content calendars aligned with campaigns and events.
• Develop marketing initiatives to drive traffic, engagement, and revenue.
• Identify branding opportunities in physical spaces and online channels.
• Capture and edit short- and long-form dining-related videos.
• Design and publish graphics and promotional materials using Canva.
• Maintain and update the dining e-commerce platform (Shopify).
• Collaborate with District Manager and university marketing teams on content and campaigns.
• Engage with students on campus through events and interactive content.
• Track analytics and performance, refining strategies accordingly.

Skills

Social media management

Content creation

On-site engagement

Video editing

On-camera presence

Brand storytelling

Analytics familiarity

Tools

Canva

Shopify

Job description

Dexterra Group on-campus dining team at Royal Roads University is seeking a creative Student Engagement & Social Media Coordinator. You will manage social accounts across five locations, develop content calendars, and drive campaigns that boost engagement and revenue.

In this on-site role, you’ll collaborate with the District Manager and Royal Roads University marketing to ensure brand alignment and effective promotions while producing authentic, food-focused storytelling content for students