Campus Social Media & Engagement Lead

Dexterra Group; Charlottetown; On-site; CAD 40,000 - 52,000; Full time

Job summary

Dexterra Group seeks a creative Student Engagement & Social Media Coordinator for on-campus dining at UPEI. You will grow social media presence across five dining locations, run content calendars, and lead on-site marketing initiatives to elevate the brand.

You will work with the District Manager and UPEI marketing to ensure brand alignment, drive engagement, and boost revenue through targeted campaigns, events, and community-driven content.

Qualifications

• Experience in social media management and on-site engagement.
• Strong Canva design skills for digital and print.
• Comfortable in front of the camera with storytelling ability.
• Excellent interpersonal and collaboration skills.
• Proven ability to manage content calendars and campaigns.
• Familiarity with e-commerce platforms (Shopify) a plus.
• Energetic, adaptable, and able to work evenings and weekends.

Responsibilities

• Manage social media accounts for on-campus dining locations.
• Create and execute content calendars aligned with promotions.
• Develop marketing initiatives to drive traffic, engagement, and revenue.
• Identify branding opportunities in physical spaces and digital channels.
• Capture and edit short- and long-form video content.
• Design and publish promo materials using Canva.
• Maintain and update the dining e-commerce platform (Shopify).
• Support revenue growth through targeted social media campaigns.
• Engage with students through events and community content.
• Collaborate with culinary/operations teams to align offerings with marketing.
• Work with university marketing to ensure brand guideline compliance.
• Track analytics and adjust strategy based on performance.

Job description

Dexterra Group seeks a creative Student Engagement & Social Media Coordinator for on-campus dining at UPEI. You will grow social media presence across five dining locations, run content calendars, and lead on-site marketing initiatives to elevate the brand.

You will work with the District Manager and UPEI marketing to ensure brand alignment, drive engagement, and boost revenue through targeted campaigns, events, and community-driven content.