Social Media & Student Engagement Coordinator

Dexterra; Charlottetown; On-site; CAD 26,000 - 30,000; Full time

Job summary

Dexterra is seeking a creative Social Media & Student Engagement Coordinator for on-campus dining at UPEI. In this hands-on, on-site role, you will manage social channels across five locations, build content calendars, and lead marketing initiatives to drive traffic and revenue.

You’ll collaborate with the District Manager and the University of PEI marketing team to ensure brand alignment and cohesive campaigns. Proficiency in Canva, on-camera storytelling, and a proactive mindset are essential.

Qualifications

• Proven experience in social media management, content creation, and on-site engagement.
• Strong proficiency in Canva for digital and print design.
• Confident in photo and video capture and editing.
• Comfortable on camera with frequent, personality-driven content.
• Professional, reliable and able to represent the Dexterra Signature Dining brand.
• Strong organizational and time management skills.
• Ability to take initiative and identify marketing opportunities.
• Experience with marketing strategy, campaigns, and brand alignment is a plus.
• Experience managing or supporting Shopify is an asset.
• Hospitality or food service experience is strongly preferred.
• Willing to work evenings and weekends for events.
• Familiar with social media insights and analytics.

Responsibilities

• Manage multiple social media platforms for UPEI dining accounts.
• Create content calendars aligned with campaigns and promotions.
• Develop marketing initiatives to drive traffic, engagement, and revenue.
• Identify branding opportunities in physical spaces and digital channels.
• Capture and edit videos featuring dining hall experiences and events.
• Design graphics, flyers, menus using Canva.
• Manage the dining e-commerce platform (Shopify) including listings.
• Support revenue growth through social campaigns promoting products.
• Engage directly with students via on-campus events and feedback.
• Collaborate with culinary and operations teams for aligned offerings.
• Coordinate with the District Manager and University marketing team.
• Track insights and adjust strategy based on analytics.
• Maintain a professional tone reflecting the brand.

Skills

Social media management

Content creation

On-site engagement

Photography

Video editing

On-camera presence

Interpersonal skills

Time management

Initiative

Brand alignment

Tools

Canva

Shopify

Job description

Social Media & Student Engagement Coordinator

• Full-time
• Compensation: CAD 19 - CAD 21.5 - hourly

With over 1,600 employees in over 165 accounts, we're proud to be known as the preferred food service partner for Canadian clients who value exceptional food quality and hospitality services.

About the Role

We're looking for a creative, outgoing, and food-loving individual to join our on-campus dining team at UPEI as a Student Engagement & Social Media Coordinator.

In this hands-on, on-site role, you'll manage and grow the social media presence for the 5 food service locations on campus while also leading on-ground marketing initiatives and brand execution. You'll be capturing authentic moments, creating content that makes students crave what's on the menu, and identifying opportunities to elevate our brand presence across campus.

This role goes beyond content creation, you'll play a key part in driving engagement, increasing revenue through strategic marketing campaigns, and managing our e-commerce platform. You'll work closely with the District Manager and the University of PEI marketing team to ensure all content aligns with brand standards and supports broader promotional and communication goals.

If you're passionate about storytelling through food, have a strong marketing mindset, and take initiative in bringing ideas to life, this role is for you.

What You'll Do

• Manage multiple social media platforms (Instagram, Facebook, TikTok, Snapchat, etc.) for UPEI dining accounts.
  
• Create and execute structured content calendars that align with promotional campaigns, seasonal programming, and operational priorities.
  
• Develop and execute marketing initiatives that drive traffic, engagement, and revenue across dining locations.
  
• Identify and act on branding opportunities within physical spaces and digital channels to enhance the overall guest experience.
  
• Capture and edit short- and long-form videos showcasing dining hall experiences, food features, and special events.
  
• Design and publish graphics, flyers, menus, and promotional materials (both digital and printed) using Canva.
  
• Manage and update the dining e-commerce platform (e.g., Shopify), including product listings, promotions, and featured offerings.
  
• Support revenue growth by leveraging social media and marketing campaigns to promote key products, meal plans, and retail features.
  
• Engage directly with students on campus - run interactive events, collect feedback, and create authentic, community-driven content.
  
• Collaborate with culinary and operations teams to ensure marketing aligns with daily offerings and service goals.
  
• Work closely with the District Manager to maintain daily alignment on marketing priorities and execution.
  
• Partner with the University of PEI marketing team to ensure all content meets brand guidelines and supports institutional campaigns and communications.
  
• Track insights, analytics, and campaign performance to continuously improve strategy and effectiveness.
  
• Maintain a consistent, professional tone that reflects Dana Hospitality's brand and values.

Requirements

• Proven experience in social media management, content creation, and on-site engagement. You know how to capture attention both online and in person.
  
• Strong proficiency in Canva for digital and print design. This is non-negotiable.
  
• Confident in photo and video capture and editing, with a strong eye for quality, trends, and storytelling.
  
• Comfortable and confident on camera. This role requires frequent on-camera presence and personality-driven content.
  
• Highly personable, outgoing, and energetic, with strong interpersonal skills and the ability to build genuine connections with students, staff, and guests.
  
• Professional, reliable, and able to represent the Dexterra Signature Dining brand in a fast-paced, public-facing environment.
  
• Strong organizational and time management skills, with the ability to plan content calendars, execute campaigns, and manage multiple priorities independently.
  
• Demonstrated ability to take initiative. You can identify marketing opportunities and act on them without needing constant direction.
  
• Experience or familiarity with marketing strategy, campaign execution, and brand alignment is considered a strong asset.
  
• Experience managing or supporting an e-commerce platform such as Shopify is an asset.
  
• Hospitality or food service experience is strongly preferred. Culinary experience or a passion for food is a major asset.
  
• High energy and adaptable, with the ability to thrive in a dynamic environment with changing priorities.
  
• Full-time availability is required, along with flexibility to work evenings and weekends for events, activations, and catering as needed.
  
• Comfortable working cross-functionally and taking direction, including regular collaboration with a District Manager and external marketing teams.
  
• Familiar with social media insights and analytics, with the ability to adjust strategies based on performance data.

Applicants must submit:

A resume

Examples of previous content work (social posts, videos, photography, or Canva graphics).