Campus Social Media & Engagement Lead

Dexterra; Victoria; On-site; CAD 40,000 - 55,000; Full time

Job summary

Dexterra is seeking a creative, outgoing Student Engagement & Social Media Coordinator to join the on-campus dining team at Royal Roads University in Victoria. You’ll manage social channels for five dining locations, craft content that resonates with students, and lead on-site marketing initiatives to boost brand presence and guest engagement.

You’ll collaborate with the District Manager and the university marketing team to align with brand standards, execute campaigns, track performance, and

Qualifications

• Proven experience in social media management and content creation.
• Strong Canva skills for digital and print design.
• Experience with on-site engagement and brand execution.

Responsibilities

• Manage multiple social platforms for RRU dining accounts.
• Create and execute structured content calendars for campaigns.
• Develop marketing initiatives to drive traffic, engagement and revenue.
• Identify branding opportunities in spaces and digital channels.
• Capture and edit short- and long-form videos of dining events.
• Design and publish graphics, flyers, menus using Canva.
• Manage the dining e-commerce platform and promotions.
• Engage with students on campus; run interactive events and collect feedback.
• Collaborate with culinary and operations teams for alignment with offerings.
• Coordinate with the District Manager and Royal Roads University marketing.

Skills

Social media mgmt

Content creation

On-site engagement

Canva

Photo/video editing

On-camera presence

Interpersonal skills

Campaign planning

Analytics

Tools

Shopify

Job description

Dexterra is seeking a creative, outgoing Student Engagement & Social Media Coordinator to join the on-campus dining team at Royal Roads University in Victoria. You’ll manage social channels for five dining locations, craft content that resonates with students, and lead on-site marketing initiatives to boost brand presence and guest engagement.

You’ll collaborate with the District Manager and the university marketing team to align with brand standards, execute campaigns, track performance, and