Buyer, Audio & Video

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

A leading company in the media and advertising sector is seeking an Audio & Video Buyer to manage the buying and implementation process. This role involves collaborating with various teams to optimize media buys and ensure data quality. The ideal candidate will have a background in media or advertising, strong analytical skills, and experience with broadcast industry tools. They will be responsible for compiling data, resolving discrepancies, and contributing to campaign strategies. This position offers a competitive salary and a range of benefits.

Benefits

Medical Benefits

Dental Benefits

RRSP

Paid Time Off

Qualifications

• Minimum 2 years of media planning and/or buying experience focused on TV.
• Strong analytical skills and proficiency with numbers and budgets.

Responsibilities

• Compile large volumes of data into concise information.
• Support media planning and buying teams throughout campaign activation.
• Analyze preemption/makegood activity to enhance value delivery.

Skills

Analytical Skills

Communication

Problem Solving

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing

Tools

Lens

Infosys

Media Ocean

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Audio & Video Buyer is the steward of the buying and implementation process and collaborates with wider buying, media planning and trafficking teams. The role is critical in providing input to the overall investment direction as well as the development and execution of broadcast media buys for their assigned group of clients.

Accountabilities:

1. Access and compile large volumes of data across disparate sources into concise and precise information
2. Ensure data quality and data documentation.
3. Solve problems with internal and external clients on data issues.
4. Ability to determine and gather data requirements for a given project.
5. Identify and resolve data discrepancies and reporting issues.
6. Supports the media planning and buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
7. Uses tools to develop the best possible execution strategy, rationale and buy structure to deliver on campaign goals.
8. Works closely with the investment leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.
9. Recommends the delivery of buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
10. Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
11. Analyzes preemption/makegood activity to ensure value delivery is enhanced wherever possible.
12. Actualizes each campaign, including the negotiation of compensation for use on future campaigns.
13. Contributes to the overall campaign strategy and finds ways to improve and optimize campaign performance to meeting client goals.
14. Understands the impact of under-delivering stations/properties and uses this learning to influence and optimize future buy structures and executions.

Qualifications:

1. Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
2. A minimum of 2 years of media planning and/or buying experience focused on TV.
3. Knowledge and hands-on experience with broadcast industry tools (Lens, Infosys, Media Ocean, etc.).
4. Strong analytical skills and proficiency with numbers and budgets.
5. Excellent written and verbal communication skills.
6. Must be able to work with cross-functional teams and multiple stakeholders.
7. High level of confidence with an ability to manage expectations with internal and external stakeholders.
8. Aptitude for priority management where it concerns managing multiple deliverables/work streams.
9. Ability to organize ideas and present back information logically and sequentially.

Additional information

The salary range for this position is $50k-$55k. Actual salary within the range will be based on relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits are also available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.