Business Development Representative, Uber Advertising

Uber; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Uber Advertising in Toronto is seeking a Business Development Representative to identify prospective advertisers and build pipeline across brands, agencies, and merchants. You will research accounts, engage senior marketing decision-makers, and partner with Ads teams to craft tailored outreach strategies.

You’ll use modern sales tech and AI tools to personalize outreach, qualify opportunities, and drive a steady flow of Sales Qualified Leads into the advertising pipeline.

Qualifications

• At least one year of full-time experience in business development or sales development.
• Bachelor's degree.
• Excellent written and verbal communication; ability to build rapport quickly.
• Strong listening, organizational, and time-management skills.
• Comfort working with technology, data, performance metrics and evolving sales processes.
• Self-starter, resilient, coachable with ownership and urgency.

Responsibilities

• Generate qualified new business opportunities through strategic outbound prospecting to brands, agencies, and merchants.
• Research and engage target organizations and brand advertisers through cold calls, personalized emails, LinkedIn, social selling, and other channels.
• Identify high-potential accounts, map key marketing decision-makers and agency buying personas, and develop tailored engagement strategies.
• Qualify inbound & outbound prospects through consultative conversations that uncover marketing goals, media budgets, target audience needs, timing, and potential campaign value.
• Lead high-level conversations with marketing leaders and clearly communicate the unique value of Uber Advertising’s data and formats.
• Deliver a consistent volume of Sales Qualified Leads that convert into advertising pipeline and revenue opportunities.
• Partner with Client Partners to develop account plans, refine campaign messaging, and execute targeted sales strategies for top-tier brand and agency prospects.
• Use AI and sales technology to accelerate research, personalize outreach, analyze campaign performance metrics, and improve sales workflows.
• Track key performance indicators and maintain accurate account, contact, and activity data in Salesforce and other sales platforms.
• Share market trends, agency insights, and advertiser feedback with Sales and Marketing to improve targeting, messaging, processes, and the overall prospect experience.

Skills

Outbound prospecting

Sales outreach

Relationship building

Communication

Research & messaging

Adaptability

Education

Bachelor's degree

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Apollo

AI sales tools

Job description

About the Role

Uber Advertising connects brands and merchants with millions of consumers across Uber’s global Rides and Eats ecosystems. Through high-impact in-app ad formats, sponsored listings, vehicle media, and programmatic advertising solutions, we help advertisers drive brand awareness, engagement, and conversion at key moments of intent.

As a Business Development Representative, you will play a critical role in driving growth by identifying prospective advertisers and brand partners, uncovering their marketing objectives, and generating qualified opportunities for our advertising sales organization.

This role goes beyond high-volume outreach. You will research strategic accounts, engage senior marketing decision‑makers (such as CMOs, Heads of Media, Brand Managers, and Agency Executives), and partner with Ads Client Partners, Ads Team Leads or Heads of Industry, and Marketing to build pipeline across a wide range of industries and verticals. You will also use modern sales technology and AI tools to improve the quality, personalization, and efficiency of your work.

This opportunity is designed for an ambitious, intellectually curious professional who wants to build a strong foundation in digital media and ad tech sales, and develop toward becoming an Client Partner or sales leader in advertising.

This is a hybrid role, with in-person collaboration in our offices on Tuesdays, Wednesdays, and Thursdays. Employees are welcome to work from the office on additional days.

What You’ll Do

• Generate qualified new business opportunities through strategic outbound prospecting to brands, agencies, and merchants.
• Research and engage target organizations and brand advertisers through cold calls, personalized emails, LinkedIn, social selling, and other creative channels.
• Identify high-potential accounts, map key marketing decision‑makers and agency buying personas, and develop tailored engagement strategies.
• Qualify inbound & outbound prospects through consultative conversations that uncover marketing goals, media budgets, target audience needs, timing, and potential campaign value.
• Lead high‑level conversations with marketing leaders and clearly communicate the unique value of Uber Advertising’s first‑party data, audience reach, and multi‑surface ad formats.
• Deliver a consistent volume of Sales Qualified Leads that convert into advertising pipeline and revenue opportunities.
• Partner with Client Partners to develop account plans, refine campaign messaging, and execute targeted sales strategies for top‑tier brand and agency prospects.
• Use AI and sales technology to accelerate research, personalize outreach, analyze campaign performance metrics, and improve sales workflows.
• Track key performance indicators and maintain accurate account, contact, and activity data in Salesforce and other sales platforms.
• Share market trends, agency insights, and advertiser feedback with Sales and Marketing to improve targeting, messaging, processes, and the overall prospect experience.

Basic Qualifications

• At least one year of full time experience in business development, sales development, outbound prospecting, or another results‑oriented customer‑facing role.
• Bachelor’s degree
• Excellent written and verbal communication skills, with the ability to build rapport quickly.
• Strong listening, organizational, and time‑management skills.
• Comfort working with technology, data, performance metrics, and evolving sales processes.
• Self‑starter mentality, resilience, coachability, and a strong sense of ownership and urgency.

Preferred Qualifications

• Experience or demonstrated interest in digital advertising, media sales, ad tech, retail media networks (RMN), or agency partnerships.
• Demonstrated success with cold calling, personalized email campaigns, LinkedIn, or other outbound channels.
• Experience engaging senior marketing leaders, brand managers, or navigating agency structures and buying committees.
• Familiarity with Salesforce, LinkedIn Sales Navigator, ZoomInfo, Apollo, and other sales / AI tools.
• Experience in advertising, media, or a competitive environment, with long‑term interest in becoming a Client Partner or sales leader in advertising.

Ready to Ride?

This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in‑office. Some roles, like those at greenlight hubs, require full‑time in‑office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.