Business Development Representative Logistics

Willson International Limited; Canada; Hybrid; CAD 60,000 - 65,000; Full time

Benefits offered by this job

Work-from-home environment

3 weeks paid vacation

RRSP matching

Family medical benefit coverage

Training & certifications coverage

Team recognition

Job summary

Willson International is seeking a proactive Business Development Representative to drive revenue in logistics and cross-border trade. This remote Canada-based role focuses on researching prospects, outbound outreach, and setting qualified brokerage leads for our Logistics Sales team.

You will engage Supply Chain and Logistics leaders, qualify opportunities, and collaborate with Account Executives to build a robust sales pipeline.

Qualifications

• High School Diploma required; College Diploma in Business Administration preferred.
• 2+ years in Business Development, Inside Sales, or B2B Sales in logistics-related fields.
• Solid MS Office and CRM experience; Salesforce preferred.

Responsibilities

• Prospect and nurture new business through high-volume outreach (calls, email, LinkedIn).
• Identify and qualify leads by understanding prospect needs and aligning them with Willson services.
• Schedule discovery meetings with Account Executives to build the pipeline and drive revenue growth.
• Collaborate cross-functionally to refine targeting strategy and improve conversion.
• Track activity and meet KPIs with consistency and professionalism.
• All other duties as assigned.

Skills

Prospecting

Relationship-building

Outbound selling

Communication

CRM usage

Negotiation

Time management

Education

High School Diploma

College Diploma in Business Administration

Tools

CRM (Salesforce preferred)

MS Office

Job description

Business Development Representative Logistics

AtWillson International, we simplify cross-border trade and deliver excellence in execution for our clients every day from customs brokerage to logistics solutions across Canada, the U.S., and around the globe. We are proud of our heritage as a4th generation, family-owned companywith a people-first culture and deep industry expertise built over more than a century. We are 2025 Great Place to Work certified.

We’re growing — and we’re looking for adriven, results-oriented Business Development Representative (BDR)who is excited about contributing to our sales engine and building a long-term career in logistics and international trade.

This is an opportunity for someone who loves understand prospect pain points, building relationships, solving problems, and driving measurable impact.

Location

Remote – Anywhere in Canada

Shift

Monday to Friday, 9am-5pm

KeyQualifications

• High School Diploma is required; College Diploma in Business Administration and or equivalent is preferred.
• Minimum two (2) years of experience in Business Development, Inside Sales, or B2B Sales, preferably within freight forwarding, logistics, transportation, customs brokerage, or the 3PL industry.
• Solid working knowledge of MS Office Suite and experience with a CRM; Salesforce experience is preferred.
• CIFFA certification or transportation industry education is a definite asset.
• Strong prospecting, negotiating, and relationship-building skills are required.
• Proven experience generating new business through cold calling, email outreach, LinkedIn, and other prospecting methods.
• Working knowledge of freight forwarding, including Ocean Freight, Air Freight, Cross-Border Trucking, Domestic LTL/FTL, Drayage, and Customs Brokerage is a strong asset.
• Has sales experience and a passion for business development.
• Is self-motivated, resilient, disciplined, and coachable — you learn quickly, adapt, and consistently execute.
• Has excellent communication skills and confidence conducting outbound prospecting, discovery calls, and engaging decision-makers.
• Comfortable speaking with Supply Chain Managers, Logistics Managers, Operations Managers, Purchasing Managers, and business owners.
• Thrives in a fast-paced, target-driven environment with measurable KPIs.
• Excited to leverage CRM, sales tools, and market intelligence to improve performance.
• Has a passion for problem-solving and building long-term client relationships.
• Strong organizational and time management skills.
• CRM, Database Tools, and Sales Engagement Platforms.
• Email & Communication Tools.
• Sales Intelligence & Research Tools.
• Internal Willson systems and client portals.
• Experience selling or supporting one or more of the following services is considered a strong asset: International Air Ocean Freight, Full Truck Load, Less-than-Truckload, Cross-Border Transportation and Drayage

Descriptionof Role

As a BDR- Logistics at Willson International, you will be responsible for researching, engaging, and booking qualified brokerage sales leads for the outside Logistics Sales Account Executives.

Key Responsibilities

• Prospect and nurture new business through high-volume outreach: calls, email, LinkedIn, and other channels.
• Identify and qualify leads by understanding the prospect’s needs and aligning them with the right Willson services.
• Schedule discovery meetings with Account Executives to build pipeline and contribute to revenue growth.
• Collaborate cross-functionally with sales and other teams to refine targeting strategy and improve conversion.
• Track and exceed activity & performance goals with key KPIs, consistency and professionalism.
• All other duties assigned

Why you’lllove it at Willson

• Work-from-home environment, with a home internet reimbursement
• 3 weeks paid vacation for all new hires
• Company-matching RRSP program
• We care about your loved ones too – that’s why we offer family medical benefit coverage (including significant mental-health practitioner coverage), Compassionate Care top-ups, and Maternity/Parental top-ups.
• Change is crucial to success – it’s never a dull moment here! We offer trainings, and cover the cost of certifications so you can adapt to change with your best foot forward
• #Oneteam is essential to our corporate identity – we only succeed if we work together. That’s why we take the time to recognize the value of our staff, and celebrate the big moments together (like service anniveraries, weddings, and cute things, like puppies and babies).

Salary range – $60,000 – $65,000 depending on experience, qualification and location.