Business Development Representative (BDR)

Lumi AI; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An innovative startup is seeking a Business Development Representative to drive outbound sales and engage potential clients. This role offers a unique opportunity to shape the sales strategy while collaborating closely with the go-to-market team. The ideal candidate will excel in identifying leads, conducting outreach, and supporting marketing initiatives. Join a dynamic team that values creativity and growth, where your contributions will directly impact the company's success in revolutionizing data analytics. If you're driven, eager to learn, and ready to make a difference, this could be the perfect opportunity for you.

Benefits

Competitive salary

Equity ownership

Career growth opportunities

Flexible work arrangements

Innovative work environment

Qualifications

• 1+ year experience in outbound sales or lead generation, ideally in SaaS.
• Proven success in prospecting using cold email, phone, and LinkedIn.

Responsibilities

• Identify and engage prospects through cold outreach via email, phone, and LinkedIn.
• Support marketing initiatives and assist in creating sales playbook.

Skills

Outbound Sales

Lead Generation

Communication Skills

CRM Tools

Organizational Skills

Time Management

Analytical Skills

Education

Bachelor's Degree (preferred)

Tools

HubSpot

Apollo

Customer.io

Job description

Lumi AI is a fast growing, venture-backed startup with a mission to help companies find value hidden in their raw data. Our platform enables data teams to offer self-service analytics via natural language prompting, allowing non-technical business users to extract highly specific insights inaccessible through centralized dashboards, freeing up data teams for more strategic work. You can think of Lumi as your personal data analyst AI available 24/7.

Lumi AI was founded by leaders from the data, AI, and tech industry and backed by top investors from Silicon Valley, New York and around the world. We believe in innovation, fun, a strong work culture, and building a world-class team. At Lumi, we are continually pushing the boundaries of what’s possible to better serve our clients and revolutionize the tech landscape.

About the Role

As a BDR at Lumi AI, you’ll play a key role in driving outbound sales by identifying, engaging, and qualifying prospects through cold outreach (email, LinkedIn, and phone). You’ll work closely with the go-to-market (GTM) team to refine strategies and build a pipeline of high-quality leads. Additionally, you’ll support marketing initiatives like campaigns and events to expand our reach and strengthen brand visibility.

This is a ground-floor opportunity for someone with management and growth ambitions to not only contribute to a fast-growing AI startup but also help shape the sales playbook and influence Lumi’s outbound strategy as we scale. If you’re hungry to grow, take ownership, and make an impact, we’d love to hear from you.

Key Responsibilities

1. Outbound Sales Development
   – Research and identify potential clients that align with Lumi AI’s target personas and industries (e.g., supply chain, retail, 3PL).
   – Conduct cold outreach via email, phone, and LinkedIn to engage with prospects and generate qualified leads.
   – Build and maintain a robust pipeline of opportunities for the sales team.
   – Use HubSpot to track, manage, and document prospecting activities and progress.
   – Schedule and coordinate meetings or demos for CEO.
   – Support the creation of the sales playbook.
2. Lead Qualification
   – Engage prospects in meaningful conversations to understand their pain points and qualify them against Lumi AI’s ideal customer profile (ICP).
   – Identify key decision-makers and assess potential for further engagement.
   – Nurture cold or unqualified leads into opportunities over time.
3. Support Marketing Initiatives
   – Help with marketing initiatives to execute outbound campaigns, including crafting email sequences, cold-call scripts, or LinkedIn messaging templates.
   – Assist with event promotion, follow-up campaigns, and content distribution (e.g., case studies, blog posts).
4. Collaboration & Reporting
   – Meet with CEO on a weekly basis for game-tape review.
   – Provide insights from outreach activities to refine ICPs, messaging, and strategies.
   – Regularly report on KPIs, including the number of leads generated, qualified leads, and meetings booked.

Key Performance Indicators (KPIs)

1. Number of new outbound leads generated weekly/monthly.
2. Conversion rate of leads to qualified opportunities.
3. Number of meetings booked.
4. Pipeline generated.
5. Contribution to marketing campaign outcomes (e.g., event signups, content engagement).

Required Skills & Experience:

1. A minimum of 1 year of experience in outbound sales or lead generation roles, ideally within SaaS, B2B, or enterprise-grade data solutions.
2. Proven success in outbound prospecting using multiple channels (cold email, phone, LinkedIn).
3. Strong written and verbal communication skills with the ability to craft compelling messaging.
4. Familiarity with CRM tools (HubSpot) and sales enablement platforms (Apollo).
5. Ability to understand complex solutions and communicate value propositions effectively.
6. Highly motivated, results-driven, and comfortable with achieving and exceeding targets.
7. Detail-oriented, with strong organizational and time management skills.

Nice-to-Have:

1. Experience in marketing support, such as assisting with email campaigns, event coordination, or SEO research.
2. Familiarity with marketing automation tools (Customer.io).
3. Familiarity with the supply chain, retail, or 3PL industries.
4. Knowledge of conversational AI or analytics tools.

What We Offer:

1. Competitive salary with performance-based incentives.
2. Equity ownership – share in the success of a fast-growing AI startup.
3. Clear path to career growth and mentorship in a fast-growing SaaS company.
4. A collaborative, inclusive, and innovative work environment.
5. Flexible work arrangements (remote or hybrid).
6. The opportunity to work at the forefront of AI-driven analytics.

Why Lumi?

At Lumi AI, we truly believe in the power of a world-class team. We understand the value of collaboration, the thrill of innovation, and the satisfaction that comes from creating something truly groundbreaking.

As a member of our team, you’ll find yourself in an environment that nurtures learning and personal growth. We celebrate diversity and encourage fresh ideas. Our work culture is not just about developing state-of-the-art AI technologies but also about inspiring each other to reach new heights of professional excellence.

Joining Lumi AI is not just about being part of a team; it’s about being part of a mission to redefine how organizations interact with their data. You won’t just be doing a job; you’ll be making a significant contribution to our innovative solutions, helping organizations worldwide gain unprecedented insights. And while you’re changing the world, we ensure your efforts are well-compensated with a competitive salary, stock options, and flexible time off.

So, if you’re looking for a role that challenges, inspires, and allows you to make a real difference, Lumi AI could be the perfect place for you. Here, you won’t just be shaping your future, but the future of technology itself.

Meet our Team

Our founders have deep experience building enterprise-grade data products for Fortune 500 companies.

– Ibrahim Ashqar – CEO. Ex-Director of Data Science at Unicorn startup, Stord, in the US.
– Tudor Boiangiu – CTO. Experienced leader in designing & building enterprise-grade data products for Fortune 100 Companies.