Business Development Representative

Ledge; Toronto; On-site; CAD 45,000 - 65,000; Full time

Job summary

Ledge is hiring its first Business Development Representative to shape the top of our sales funnel from Toronto. You’ll identify brands, record labels, agencies, and games that should run campaigns, start conversations, and book qualified meetings for our Account Executive and founders.

This role suits someone early in their sales career who writes well, handles cold calls, and wants a fast path to closing deals at a fast-moving creator-focused platform.

Qualifications

• 1+ year in an SDR, BDR, or outbound sales role or demonstrated self-driven outreach.
• Excellent written communication: capable of cold emails that get replies and follow-ups that don’t annoy.
• Comfort with high-volume outreach and rejection; stay motivated without direct oversight.
• Strong organization and CRM discipline with attention to data quality.
• Genuine interest in music, creator economy, and short-form content trends.

Responsibilities

• Own weekly target for qualified meetings booked and pipeline created.
• Build prospect lists across labels, brands, agencies, games, and creator-led companies.
• Run multi-channel outreach (email, LinkedIn, phone, Discord).
• Time outreach to align with product releases, events, or campaigns.
• Qualify inbound leads quickly and confirm fit, budget, and timing.

Skills

Outbound sales

Written communication

CRM

Resilience

Ownership

Music interest

Tools

Zoho CRM

LinkedIn Sales Navigator

Apollo

Job description

About Ledge

Ledge is a performance based content events platform. We connect brands, record labels, and agencies with networks of creators who produce content at scale across TikTok, Instagram Reels, YouTube Shorts, and X. We verify every post and every view so partners only pay for real, attributable performance. Our recent partners include Atlantic Records, Columbia Records, Sony Music, Armada Music, Alamo Records, and GeoGuessr. We're an early-stage, fast-moving, and well-funded team that values clear communication, fast execution, and long-term partnerships with the brands and creators we work with.

About the role

We're hiring our first Business Development Representative to build the top of our sales funnel. You'll find and reach the brands, record labels, agencies, and games that should be running campaigns on Ledge. Start the conversation, and book qualified meetings for our Account Executive and founders. It suits someone early in their sales career who writes well, isn't afraid of cold calls, and wants a fast path to closing deals at a company.

What you’ll do

Outbound prospecting

• Own a weekly target for qualified meetings booked and pipeline created.
• Create prospect lists across record labels, brands, agencies, games, and creator-led companies, and identify the right buyer at each.
• Run personalized multi-channel outreach (email, LinkedIn, phone, Discord) and use our campaign results as proof to earn the first meeting.
• Time outreach around album and single releases, product launches, tours, events, and other moments where a partner has something to promote.
• Respond to and qualify inbound leads quickly, and run first calls to confirm fit, budget, and timing before handing off.

Pipeline and process

• Keep Zoho CRM clean and current: log every touch, keep contact and account data accurate, and report weekly on activity, reply rates, and meetings booked.
• Coordinate handoffs to the Account Executive and founders so every meeting starts with context.
• Test messaging, sequences, and channels, track what converts, and turn the wins into repeatable outbound playbooks.
• Surface what you're hearing from the market (objections, competitors, pricing, feature requests) to product and leadership.
• Help with sales collateral, event prep, and other projects that move revenue forward.

What you’ll need

• 1+ year in an SDR, BDR, or outbound sales role, or a demonstrated record of self-driven outreach.
• Excellent written communication: you can write a cold email that gets a reply and a follow-up that doesn't annoy.
• Comfort with volume and rejection, and the discipline to keep going without a manager watching.
• Strong organization and attention to detail, especially in a CRM.
• Real interest in music, the creator economy, and short-form content on TikTok, Reels, and Shorts.
• A hyper-resourceful, ownership-driven approach with minimal hand-holding.
• Comfort in a fast-paced, early-stage environment where priorities shift quickly, and you'll shape the role.

Nice to have

• Experience in influencer marketing, creator economy, media, adtech, or music.
• Existing relationships with label marketing or digital teams, brand marketers, or agency buyers.
• Familiarity with sales tooling such as LinkedIn Sales Navigator, Apollo, or similar; Zoho CRM experience is a plus.
• You already spend a lot of time on TikTok and know what makes a clip work.

Why Ledge

• A clear path to Account Executive as you prove you can build a pipeline.
• Work with some of the biggest names in music and consumer brands as they move budget into verified creator content.
• Work directly with the founders and see the impact of your work on the company every week.