Business Development Representative

Ignition; Toronto; Hybrid; CAD 52,000 - 78,000; Full time

Job summary

Ignition, based in Toronto, Canada, is seeking a Business Development Representative to accelerate pipeline growth in the US and Canadian markets. You will engage inbound leads and drive outbound prospecting to build a robust sales funnel.

You will qualify prospects, schedule meetings, and partner with Account Executives to move opportunities through the sales cycle, contributing to Ignition's revenue goals while maintaining a high-energy, coachable mindset.

Qualifications

• 1-2 years of experience in a Sales Development, Business Development, or similar role in a B2B SaaS environment.
• Proven track record of achieving sales metrics and meeting quotas.
• Comfortable with high-volume prospecting and cold calling.
• Familiar with GAP Selling, SPIN, or MEDDICC.
• Ability to thrive in a fast-paced, agile environment and to think creatively.

Responsibilities

• Engage Inbound Leads: Respond quickly to leads generated by Ignition's marketing efforts, qualifying them for further engagement with Account Executives.
• Drive Outbound Prospecting: Use cold calls, emails, and social outreach to identify potential clients to drive new logos, building a pipeline of qualified opportunities.
• Pipeline Management: Support Account Executives by nurturing early-stage leads, advancing qualified opportunities, and scheduling high-quality meetings.
• Conduct Discoveries and Demos: Provide prospects with high-quality discovery sessions and product demos, accelerating them through the sales pipeline.
• Meet KPIs Consistently: Focus on hitting targets such as call volume, email outreach, prospect conversations, demos booked, and conversions.
• Research and Market Insights: Understand industry trends, customer pain points, and develop messaging that resonates with key personas.

Skills

Sales acumen

Strong communicator

Organized and detail-oriented

Adaptable

Coachable

Goal oriented

Tools

HubSpot

Salesforce

Gong

Outreach

Job description

Who we are:

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location:

We welcome candidates with full rights to work in Toronto, Canada and within a commutable distance from Downtown Toronto.

Hybrid Work Environment:

This role requires two in-office days per week (currently Tuesdays & Thursdays), and the remainder of time from your home office. Our office is located at 100 University Avenue in the Financial District of Downtown Toronto, near Union Station and the TTC.

Hours of Work:

Eastern time zone hours (ie: 9am-5pm - however, you'll have to flex occasionally to manage Pacific time zone requests to meet global colleagues/internal team meetings).

About the Team:

The Ignition Sales team is highly collaborative and supportive, embodying a \"work without ego\" ethos. We embrace feedback and coaching to get better every day, sharing stories of our successes and challenges to help everyone on the team learn. Operating in a dynamic, fast-paced environment, we prioritize activities that drive results and focus on supporting our customers. As the first touchpoint in a prospect's journey, the Sales team plays a key role in creating a personalized and valuable experience that ultimately converts prospects into delighted Ignition customers.

About the Role:

As a Business Development Representative (BDR) , you'll be on the front line of our sales strategy, engaging prospects generated through Ignition's marketing efforts and identifying new opportunities through proactive outreach.

This is a high-velocity role to accelerate Ignition's pipeline growth in the US & Canadian markets .

Your mission is to convert interest into qualified sales opportunities, accurately assessing prospect needs and guiding them through the sales process. Each interaction will require you to deliver tailored messaging, guiding prospects at various stages of their buying journey.

Joinour team and helpmakea meaningfulimpactathigh-growthcompany.You'llbuildarobustpipeline, support revenue growth, and develop expertise in our target markets. Together, let's convert more prospects into delighted Ignition customers!

Day-to-Day Responsibilities

• Engage Inbound Leads : Respond quickly to leads generated by Ignition's marketing efforts, qualifying them for further engagement with Account Executives.
• Drive Outbound Prospecting : Use cold calls, emails, and social outreach to identify potential clients to drive new logos, building a pipeline of qualified opportunities.
• Pipeline Management : Support Account Executives by nurturing early-stage leads, advancing qualified opportunities, and scheduling high-quality meetings.
• Conduct Discoveries and Demos : Provide prospects with high-quality discovery sessions and product demos, accelerating them through the sales pipeline.
• MeetKPIs Consistently : Focuson hitting targets such as call volume, email outreach, prospect conversations, demos booked, and conversions.
• ResearchandMarketInsights : Understand industry trends, customer pain points, and develop messaging that resonates with key personas.

About You

• Driven and Goal-Oriented : Motivated to exceed KPIs and achieve top leaderboard positions, bringing high energy and focus to daily outreach.
• Sales Acumen : Skilled in prospecting and qualifying leads with a clear understanding of the sales process from first contact through conversion.
• Strong Communicator : Excellent verbal and written skills, with the ability to deliver personalized, compelling messaging at every touchpoint.
• Organized and Detail-Oriented : Able to prioritize a high volume of opportunities, ensuring follow-ups are timely and impactful.
• Adaptable and Coachable : Receptive to feedback and eager to learn, with a commitment to constant improvement.
• Experienced with Sales Tools : Proficiency in CRM systems, sequences, and call intelligence platforms such as HubSpot, Salesforce, Gong, or Outreach.

Qualifications

• 1-2 years of experience in a Sales Development, Business Development, or similar role in a B2B SaaS environment.
• Proven track record of achieving sales metrics and meeting or exceeding quotas.
• Comfortable with high-volume prospecting and cold calling.
• Familiarity with sales methodologies like GAP Selling, SPIN, or MEDDICC.
• Ability to thrive in a fast-paced, agile environment and to think creatively, sharing best