Business Development & Marketing Analyst

MNP Community & Sport Centre; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading community and sport centre in Calgary is seeking a Business Development & Marketing Analyst to enhance marketing efforts through CRM management and data analysis. The role involves developing partnerships, managing corporate memberships, and conducting market analysis to drive engagement and retention. Ideal candidates will have a background in marketing or communications and strong analytical skills, with a passion for the fitness and wellness industry.

Benefits

Free facility membership and discounted programs

Performance bonuses and employee recognition

RRSP matching and flexible benefits

Paid time off, including vacation and sick days

Professional development support

Annual staff events and activities

Free parking, transit access

Qualifications

• Familiarity with CRM systems, Salesforce, Avocado.
• Strong analytical, organizational, and communication skills.

Responsibilities

• Manage Salesforce for data accuracy and user support.
• Coordinate targeted member communications and manage marketing campaigns.
• Monitor retention metrics and optimize member journey.

Skills

Analytical

Organizational

Communication

Education

Post-secondary education in marketing or communications

Tools

Salesforce

Avocado

Job description

Business Development & Marketing Analyst

Join to apply for the Business Development & Marketing Analyst role at MNP Community & Sport Centre.

Job Description

The Business Development & Marketing Analyst will optimize technology to gain insights, identify opportunities, and create actionable strategies. They will manage our CRM system, Pardot, and leverage Salesforce expertise to enhance our marketing efforts. Responsibilities include managing corporate memberships, developing partnerships, planning member events, and conducting competitive and trend analysis to keep the organization at the forefront of the recreation industry.

Reports to

Manager of Marketing & Member Engagement

What’s in it for You

• Free facility membership and discounted programs.
• Performance bonuses and employee recognition.
• RRSP matching and flexible benefits.
• Paid time off, including vacation and sick days.
• Professional development support.
• Annual staff events and activities.
• Free parking, transit access.

Key Responsibilities

Salesforce & Avocado Specialist

• Manage Salesforce for data accuracy and user support.
• Analyze membership data, generate reports, develop insights.
• Support customer accounts and manage portals.
• Manage training curriculum, become a Salesforce super user.

CRM Management & Marketing Analysis

• Coordinate targeted member communications.
• Manage marketing campaigns, lead scoring, A/B testing.
• Analyze KPIs, prepare performance reports.

Member Engagement & Retention

• Monitor retention metrics, optimize member journey.
• Design retention campaigns, segment data.
• Collaborate with departments to align messaging.

Corporate Memberships & Partnerships

• Revise and manage corporate membership programs.
• Develop and negotiate partnership agreements.

Promotional & Industry Analysis

• Oversee promotional swag, organize engagement events.
• Conduct market and industry trend analysis.

Additional Duties

• Contribute to strategic planning, budgeting.
• Other duties as required, including safety roles.

Minimum Qualifications

• Post-secondary education in marketing or communications.
• Familiarity with CRM systems, Salesforce, Avocado.
• Strong analytical, organizational, and communication skills.
• Interest in the fitness/wellness industry.

Our Commitment

We value diversity, equity, and inclusion. We support accessibility needs and encourage applications from all qualified candidates. Candidates must have legal authorization to work in Canada. Only shortlisted candidates will be contacted.