Brand Storyteller & Content Strategist – Wellness Luxury

BainUltra Inc.; Lévis; On-site; CAD 65,000 - 90,000; Full time

Job summary

BainUltra Inc. aims to elevate its wellness and luxury brand through compelling content and strategic storytelling. The on-site Lévis role focuses on translating BainUltra’s vision into brand-aligned materials across digital and print channels.

Responsibilities include content calendars, market research, stakeholder coordination, and governance of brand guidelines. Fluency in French and English supports communications in bilingual markets.

Qualifications

• Strong skills in Brand Strategy and Brand Development, with the ability to translate objectives into differentiated positioning.
• Experience in Branding and Brand Management ensuring consistent identity across touchpoints.
• Excellent communication and persuasive writing with adaptable tone for multiple audiences.
• Proven content creation experience for digital platforms with storytelling and creativity.
• Ability to collaborate with cross-functional teams and manage multiple projects and deadlines.
• Strong research and analytical abilities to understand market trends and competition.
• Proficiency in French and English (written and spoken) for bilingual markets.
• Post-secondary education in Marketing, Communications, Branding, Design, or related field, or equivalent experience.
• Interest in wellness, luxury design, or home/interior products is a plus.

Responsibilities

• Develop and execute brand-aligned content across digital and print channels (website, social, newsletters, product descriptions, campaigns).
• Plan content calendars and coordinate with internal stakeholders.
• Support launches and promotional initiatives with consistent brand voice.
• Maintain brand guidelines and evolve brand identity.
• Collaborate with marketing, design, and product teams to elevate BainUltra’s presence in wellness and luxury markets.

Skills

Brand strategy

Brand development

Brand management

Communication

Content creation

Cross-functional collaboration

Market research

French/English bilingual

Education in marketing/branding

Interest in wellness/luxury

Education

Post-secondary education in Marketing/Communications/Branding or related field

Job description

BainUltra Inc. aims to elevate its wellness and luxury brand through compelling content and strategic storytelling. The on-site Lévis role focuses on translating BainUltra’s vision into brand-aligned materials across digital and print channels.

Responsibilities include content calendars, market research, stakeholder coordination, and governance of brand guidelines. Fluency in French and English supports communications in bilingual markets.