CRÉATEUR(TRICE) DE CONTENU & STRATÈGE DE MARQUE

BainUltra Inc.; Lévis; On-site; CAD 65,000 - 90,000; Full time

Job summary

BainUltra Inc. aims to elevate its wellness and luxury brand through compelling content and strategic storytelling. The on-site Lévis role focuses on translating BainUltra’s vision into brand-aligned materials across digital and print channels.

Responsibilities include content calendars, market research, stakeholder coordination, and governance of brand guidelines. Fluency in French and English supports communications in bilingual markets.

Qualifications

• Strong skills in Brand Strategy and Brand Development, with the ability to translate objectives into differentiated positioning.
• Experience in Branding and Brand Management ensuring consistent identity across touchpoints.
• Excellent communication and persuasive writing with adaptable tone for multiple audiences.
• Proven content creation experience for digital platforms with storytelling and creativity.
• Ability to collaborate with cross-functional teams and manage multiple projects and deadlines.
• Strong research and analytical abilities to understand market trends and competition.
• Proficiency in French and English (written and spoken) for bilingual markets.
• Post-secondary education in Marketing, Communications, Branding, Design, or related field, or equivalent experience.
• Interest in wellness, luxury design, or home/interior products is a plus.

Responsibilities

• Develop and execute brand-aligned content across digital and print channels (website, social, newsletters, product descriptions, campaigns).
• Plan content calendars and coordinate with internal stakeholders.
• Support launches and promotional initiatives with consistent brand voice.
• Maintain brand guidelines and evolve brand identity.
• Collaborate with marketing, design, and product teams to elevate BainUltra’s presence in wellness and luxury markets.

Skills

Brand strategy

Brand development

Brand management

Communication

Content creation

Cross-functional collaboration

Market research

French/English bilingual

Education in marketing/branding

Interest in wellness/luxury

Education

Post-secondary education in Marketing/Communications/Branding or related field

Job description

Company Description

BainUltra has been pioneering the art of recovery since 1977, transforming the bath from a simple necessity into a transcendent hydrotherapy experience. Known for inventing the air jet bath, the company continues to redefine what hydrotherapy can be by focusing on excellence in design and innovation. BainUltra creates high-end bathtubs that serve as personal sanctuaries, where water, warmth, light, and sound come together to offer deep renewal rather than mere relaxation. Every product is crafted to help people recover from the demands of daily life and emerge as their best selves. Candidates joining BainUltra will contribute to a brand rooted in well-being, craftsmanship, and transformative user experiences.

Role Description

The CRÉATEUR(TRICE) DE CONTENU & STRATÈGE DE MARQUE is a full-time, on-site role based in Lévis, QC. This role is responsible for developing and executing brand-aligned content across digital and print channels, including website copy, social media, newsletters, product descriptions, and campaign assets. The individual will translate BainUltra’s vision and values into compelling storytelling, ensure consistency of brand voice, and collaborate with marketing, design, and product teams to support launches and promotional initiatives. Day-to-day tasks include planning content calendars, conducting market and competitor research, briefing and coordinating with internal stakeholders, and monitoring performance to refine content and brand strategies. The role also involves maintaining brand guidelines, supporting visual and verbal identity evolution, and contributing ideas that elevate BainUltra’s presence in the wellness and luxury markets.

Qualifications

• Strong skills in Brand Strategy and Brand Development, with the ability to translate business objectives into clear, differentiated brand positioning.
• Experience in Branding and Brand Management, ensuring consistent visual and verbal identity across all touchpoints.
• Excellent Communication skills, including clear, persuasive writing and the ability to adapt tone and messaging to different audiences and channels.
• Proven experience in content creation for digital platforms (web, social media, email), with a portfolio demonstrating storytelling and creativity.
• Comfort collaborating with cross-functional teams (marketing, design, product) and managing multiple projects and deadlines.
• Strong research and analytical abilities to understand market trends, customer needs, and competitive landscapes.
• Proficiency in French and English (written and spoken) to support brand communications in bilingual markets.
• Post-secondary education in Marketing, Communications, Branding, Design, or a related field, or equivalent relevant experience.
• Interest in wellness, luxury design, or home/interior products is an asset.