Brand & Sales Leader (Team Lead)

Healthy Planet; Ottawa; On-site; CAD 30,000 - 31,000; Full time

Benefits offered by this job

Amazing work environment

Comprehensive medical benefits

Exclusive employee discounts

Growth opportunities

Career-focused education

Inclusive culture

Corporate membership discounts

Job summary

Healthy Planet is seeking a Brand & Sales Leader to motivate the team and drive brand performance on the sales floor. You will coach multiple advisor roles, translate national brand messages into in-store experiences, and collaborate with department heads to foster an inspiring store environment.

You will lead training, monitor KPIs, and ensure customer interactions reflect our wellness mission while supporting store leadership and promotions.

Qualifications

• 3-5 years of experience in retail, sales, or customer-facing leadership roles.
• Proven success in meeting or exceeding retail sales goals.
• Experience training or mentoring team members.
• Strong communication, coaching, and conflict-resolution skills.
• Proficient in MS Office, POS systems, and digital reporting tools.

Responsibilities

• Lead daily and weekly sales initiatives to meet targets through motivation and coaching.
• Champion brand storytelling and translate brand messages into in-store experiences.
• Drive promotions, loyalty campaigns, and sales tactics aligned with goals.
• Analyze sales reports with leaders to identify actionable improvements.
• Mentor Wellness Nutrition Coach and other team members; conduct training sessions.
• Oversee merchandising standards and collaborate on engaging in-store displays.
• Support daily operations including opening/closing, POS, and stock replenishment.
• Attend weekly leadership meetings and contribute to store strategy and performance.

Skills

Retail leadership

Communication

Coaching

Customer service

Tools

MS Office

POS systems

Digital reporting tools

Job description

Empower Wellness. Drive Success. Lead the Way.

At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy - bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you'll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.

As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams - empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.

This is more than a front-line sales role - you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.

Disclaimer: The typical hiring range for this position is $22 to $22.50. Final compensation will be determined based on the selected candidate’s experience, skill set, internal equity, and organizational needs. This posting is for an existing vacancy.

Key Responsibilities

Sales Strategy & Brand Performance

• Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching
• Champion brand storytelling, translating national brand messages into meaningful in-store experiences
• Drive execution of promotions, loyalty campaigns, and sales tactics, ensuring alignment with store and company goals
• Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements
• Monitor team KPIs such as sales growth, customer satisfaction, and training completion
• Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams
• Deliver regular coaching in selling techniques, customer engagement, and brand knowledge
• Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped
• Promote a culture of accountability, collaboration, and wellness-driven service

Customer Experience & Engagement

• Serve as a customer experience role model - delivering exceptional service, guidance, and product education
• Build relationships with regular customers and use feedback to enhance service delivery
• Guide team members in creating personalized wellness journeys for customers
• Ensure that customer interactions at every touchpoint reflect Healthy Planet's values and mission

Visual Merchandising & Store Presentation

• Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features
• Partner with Store Management and Marketing to implement engaging displays that inspire purchase
• Ensure signage, pricing, and visual presentation align with current campaigns and product launches

Operations & Collaboration

• Participate in planning and execution of in-store demos, wellness events, and brand activations
• Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment
• Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience
• Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement

Training & Compliance

• Completion of assigned training modules
• Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company initiatives
• Demonstrated commitment to attendance, punctuality, team collaboration, and reliability

Other Duties

• Perform additional tasks and responsibilities as assigned.

Qualifications

• 3-5 years of experience in retail, sales, or customer-facing leadership roles
• Proven success in meeting or exceeding retail sales goals
• Previous experience training or mentoring team members
• Deep understanding of customer behavior, sales strategies, and brand merchandising
• Strong communication, coaching, and conflict-resolution skills
• Passion for wellness and the ability to educate customers authentically and enthusiastically
• Organized, proactive, and capable of managing multiple responsibilities in a fast-paced setting
• Proficient in Microsoft Office, POS systems, and digital reporting tools
• Flexible availability including evenings, weekends, and holidays
• Physically able to lift up to 50 lbs and stay active throughout the shift
• Demonstrated attendance, punctuality, team collaboration, and reliability

You'll Thrive Here If You Are…

• A sales-driven leader who loves turning goals into results
• Passionate about health and wellness with a desire to make an impact
• A natural coach who enjoys mentoring others and watching them grow
• Energized by creating engaging customer experiences that build brand loyalty
• Confident in driving in-store strategies while staying grounded in daily execution
• Committed to fostering a culture of accountability, kindness, and continuous learning

What We Offer:

• An amazing work environment where collaboration, creativity, and fun are at the heart of everything we do
• Comprehensive medical benefits and a flexible spending account for full-time permanent employees - because we care about your health and well-being
• Exclusive employee discounts on our products - treat yourself while you help others find what they love
• Exciting internal growth opportunities to help you develop your skills, advance your career, and grow within the company
• Career-focused continuing education and development opportunities
• A supportive and inclusive company culture that celebrates individuality, fosters teamwork, and values your contributions
• GoodLife Fitness corporate membership discounts

Life at Healthy Planet

At Healthy Planet, we believe that our biggest strength lies in fostering a work environment where our employees feel at home and can be their true selves. We operate as a family, supporting each other to thrive both personally and professionally. Our culture is built on mutual respect, collaboration, and a shared passion for making a positive impact on the world.

Discover more about what it’s like to be part of the Healthy Planet family by clicking the link below:

At Healthy Planet we provide a fair and equal employment opportunity for all team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Healthy Planet hires and promotes individuals solely on the basis of their qualifications for the position to be filled