Brand Marketing Specialist (Contract)

Canadian Cancer Society; Calgary; Hybrid; CAD 53,000 - 63,000; Full time

Job summary

Canadian Cancer Society seeks a Brand Marketing Specialist on a contract basis to plan, execute and measure paid advertising across fundraising, brand and mission priorities. You will lead campaigns, coordinate cross-functional teams and agencies, and ensure alignment with CCS brand standards while delivering on time.

The role requires 1–3 years of relevant experience, familiarity with Google Ads/Analytics, and strong project-management skills.

Qualifications

• Post-secondary education in marketing, advertising, communications, business or a related discipline, or an equivalent combination of education and relevant experience.

Responsibilities

• Lead planning and delivering of small to medium-sized English advertising campaigns and support the Brand Marketing Manager in delivering larger national campaigns.
• Coordinate creative and media development, production requirements, stakeholder reviews, approvals and performance reporting.
• Monitor campaign performance, raise any potential issues or opportunities, and support the development of post-campaign insights and recommendations.
• Own campaign, trafficking and quality assurance processes to ensure advertising launches accurately, on time and in accordance with brand platform and technical requirements.
• Coordinate end-to-end delivery of advertising campaigns, ensuring timelines, budgets, approvals and milestones are managed effectively.

Skills

Project management

Asset trafficking

Digital marketing

Paid search

Programmatic advertising

CRM list management

Google Ads

Google Analytics

Bilingual French/English

Attention to detail

Education

Post-secondary education in marketing/advertising/communications/business

Tools

Google Ads

Google Analytics

Job description

Job Title:Brand Marketing Specialist (Contract - April 2028)

Vacancies:This posting is for (1) current vacancy

Location:Vancouver, BC | Ottawa, ON | Calgary, AB | Halifax, NS | St John's, NL | Kelowna, BC| Prince George, BC | Montreal, QC | Québec, QC (Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)

Work Model: Hybrid Work Model

Salary Band: 4 ($53,000 - $63,000 CAD)

HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA

The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the country, we raise funds to invest in transformative cancer research, we provide a caring support system for everyone affected by cancer and we advocate to governments to create a healthier future for all. It takes a society to take on cancer – and the Canadian Cancer Society is leading the way

MAKING AN IMPACT

Reporting to the Manager, Brand Marketing, the Specialist will support the planning, execution and evaluation of paid advertising campaigns across fundraising, brand and mission priorities. The role leads small to medium-sized campaigns, supports the delivery of national advertising campaigns, and coordinates campaign trafficking, quality assurance, budgets and project timelines. Working collaboratively with cross-functional teams, internal stakeholders and agency partners, the Specialist helps ensure campaigns are delivered effectively on time and in alignment with CCS brand standards and organizational objectives.

WHAT YOU’LL BE DOING:

• Lead the planning and delivering of small to medium-sized English advertising campaigns and support the Brand Marketing Manager in delivering larger national campaigns.
• Support paid advertising across fundraising, brand and mission priorities, helping deliver integrated campaigns across traditional and digital channels.
• Lead small to medium-sized advertising campaigns from brief development through execution, optimization and post-campaign reporting, coordinating internal stakeholders, cross-functional teams and external agencies.
• Support larger national campaigns by coordinating creative and media development, production requirements, stakeholder reviews, approvals and performance reporting.
• Contribute audience, channel and creative considerations to campaign planning, using available insights and previous campaign learnings to inform execution.
• Coordinate with the Senior Manager, Quebec and French Canada to support the timely adaptation and delivery of French copy decks, paid-search builds and creative assets.
• Regularly review always-on and campaign-specific paid search campaigns within the platform to identify optimization opportunities and support performance improvements, while contributing to annual reviews of the broader paid search structure and builds.
• Coordinate with the Digital team to source and prepare CRM audience lists for paid media activation, ensuring audience files are delivered to social and agency partners for use in platform targeting and campaign optimization.
• Monitor campaign performance, raise any potential issues or opportunities, and support the development of post-campaign insights and recommendations.
• Own campaign, trafficking and quality assurance processes to ensure advertising launches accurately, on time and in accordance with brand platform and technical requirements.
• Develop and manage trafficking schedules across traditional and digital channels including but not limited to television, online video, social media, programmatic display, paid search, digital, print and out-of-home channels.
• Coordinate the accurate and timely delivery of approved creative assets, copy, URLs, tracking requirements and technical specifications to agency and media partners.
• Review staging links and proof campaign executions against approved copy decks, final creative, brand requirements and technical specifications before launch.
• Serve as the primary contact for trafficking-related questions and coordinate with internal teams and external agencies to address issues promptly.
• Monitor live campaigns to confirm that assets, links, tracking and functionality are working as intended, coordinating corrections where required.
• Maintain trafficking documentation, templates and workflows, identifying opportunities to improve accuracy and efficiency.
• Ensure campaign assets comply with platform requirements, accessibility expectations and applicable advertising standards.
• Collaborate with the Social Media Marketing Coordinator to monitor paid ad comments, elevate emerging issues and support timely, brand-aligned responses.
• Coordinate the end-to-end delivery of advertising campaigns, ensuring project timelines, budgets, approvals and key milestones are managed effectively to keep initiatives on track and delivered to a high standard.
• Create and maintain campaign workback schedules, tracking milestones, dependencies and approvals
• Proactively identify scheduling risks, missed dependencies or competing priorities and elevate them to the Brand Marketing Manager with recommended next steps.
• Work with the Inventory Coordinator and Brand Marketing Manager to maintain accurate campaign budget records and coordinate invoices, MPAs/estimates and purchase orders with the appropriate business units.
• Support the annual accrual process by confirming outstanding campaign costs and coordinate the timely receipt and processing of vendor invoices.
• Maintain comprehensive records/notes of campaign discussions, key decisions, status updates, action items, owners and timelines, ensuring stakeholders remain aligned and projects continue to move forward efficiently.
• Maintain organized campaign files, assets and documentation on the National Marketing SharePoint site, ensuring materials are easy to locate, properly stored and available for future reference by team members and stakeholders.
• Other
• Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.
• Other duties as assigned

QUALIFICATIONS:

• Post-secondary education in marketing, advertising, communications, business or a related discipline, or an equivalent combination of education and relevant experience.
• 1 year, up to and including 3 years - some practical or job-related experience.
• Proven ability to manage multiple projects and execute advertising campaigns across traditional and digital marketing channels in a fast-paced environment.
• Hands-on experience with asset trafficking and quality assurance processes, including working with agencies and internal creative teams.
• Familiarity with digital marketing channels and platforms, including paid search, programmatic advertising and CRM list management.
• Experience in project management, including managing timelines, budgets, and stakeholder approvals.
• Familiarity with Google Ads and Google Analytics.
• Strong interpersonal, communication (written and oral), and organizational skills.
• Exceptional attention to detail.
• A passionate self-starter who is eager to learn new skills and apply learnings to advance CCS’ vision and mission.
• Experience in a health-related environment or cancer organization is an asset.
• Bilingualism (French/English) is highly preferred, with French being an asset due to the organization’s nationwide operations and the need for effective communication across various regions.
• Others may apply

*For roles based in Quebec, French is required. Knowledge of another language may be required depending on job responsibilities and business needs.

WHAT YOU CAN EXPECT FROM US:

CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change:

COURAGEOUS UNITED CARING RIGOROUS

We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily.

COME AS YOU ARE

At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care.

OTHER INFORMATION:

CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate anonymized recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting [e-mail]. For more information about our privacy practices, visit cancer.ca/privacy.

AI Disclosure

We are committed to transparency and, the responsible use of technology in our hiring process. Artificial intelligence (AI) tools may be used to assist with certain administrative or screening tasks; however, all hiring decisions are made by people. We review and approve AI-assisted outputs to ensure fairness, accuracy, and alignment with our values. For more information about our privacy practices, visit cancer.ca/privacy.