Brand Manager

Kraft Heinz; Canada; On-site; USD 120,000 - 151,000; Full time

Job summary

Kraft Heinz is looking for a Brand Manager for their Dressings portfolio. This role involves developing and executing long-term strategies, leading cross-functional teams, and owning the P&L. Successful candidates will drive growth through data-driven insights and creativity, ensuring the brands remain relevant and engaging to consumers.

Benefits

Healthcare coverage for employees and dependents

Paid Time Off and Company Holidays

Employee assistance programs

Flexible Work Arrangements

Qualifications

• 3 to 6 years’ experience in marketing for CPG companies or on the agency side.
• Experience in cross-functional team management.
• Strategic capability and experience in marketing plan development.

Responsibilities

• Lead the creation of consumer demand for the Dressings business.
• Own the P&L for respective brands and categories.
• Steer commercialization team for product and packaging changes.

Skills

Leadership

Strategic capability

Market analysis

Communication

Education

Bachelor's degree

MBA

Tools

Data analysis tools

Marketing software

Job description

Job Description

Brand Manager, Dressings at a glance

At Kraft Heinz, the consumer influences every aspect of how we do business - and no one is closer to the consumer than our Marketing team, who leverage deep consumer insights to delight our audience along their path to purchase. Marketers at Kraft Heinz have an entrepreneurial spirit and through their proactive leadership, they successfully drive growth across our extensive portfolio of world-class brands.

As the Brand Manager, Dressings you will build the long-term strategy and own the operating plan for Kraft Heinz’s Salad Dressings portfolio of brands, including iconic equities like Kraft Salad Dressing, Pure J.L. KRAFT and Renée's Salad Dressing.

Upon being appointed to this role, you will lead the creation of consumer demand for the Dressings business, formulating the portfolio’s long-term strategy and developing and executing marketing plans. You will define the portfolio’s strategic vision, product, pricing, packaging, trade merchandising, advertising and promotion strategies to build the portfolio for growth over the next 3-5 years. You will work in collaboration with other stakeholders on marketing initiatives in support of long-term strategies with help from the business unit team. You will also be accountable for delivering the brand's profit, volume and market share goals.

This is a high-impact role with significant visibility across the organization. You’ll shape the way our brands show up with customers and consumers, through data-driven storytelling, thoughtful forecasting, and commercial strategy. The role reports to the Associate Director of Marketing, Sauces & Dressings.

What's on the menu?

• Create consumer demand for their brands/categories and formulate the brand's long-term strategy
• Define their brands’ strategic vision & foundations to develop strategies across consumer, product, pricing, packaging, trade merchandising, advertising to redefine our brands for the next generation
• Partner on marketing initiatives in support of long-term strategies through leadership of the cross-functional team including sales, finance, revenue management, business development, R&D, growth & communications
• Collaborate with Brand Communications team to drive excitement and ensure our brands are culturally relevant with next generation and win both in and out of store with breakthrough creative
• Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
• Steer cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
• Lead negotiations on new product opportunities or developments within set timescales and budgets
• Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales goals
• Responsible for influencing the portfolio demand plan, providing inputs to drive preparedness with the Supply Chain team
• Oversee analysis and reporting of performance across various key performance indicators (KPIs)

Recipe for Success – apply now if this sounds like you!

• 3 to 6 years’ experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising, consulting, media)
• Bachelor’s degree required; MBA preferred
• A naturally curious thought leader.
• Operates with a sense of urgency and agility.
• Strong leadership and drive for results.
• A natural storyteller and communication leader.
• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
• Experience working with creative, packaging, & media agencies & consumer research vendors and suppliers.
• Experience in cross-functional team management.
• Ability to handle simultaneous projects and deliver in agreed upon timelines

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$120,100.00 - $150,100.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

• Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.