Associate Brand Manager

Kraft Heinz Company; Toronto; Hybrid; CAD 100,000 - 126,000; Full time

Job summary

Kraft Heinz Company seeks an Associate Brand Manager for its Philadelphia Cream Cheese brand in Toronto. This hybrid role offers opportunities to lead brand strategy, manage budgets, and collaborate with cross-functional teams, making a substantial impact in the market.

Benefits

Flexible work arrangements

Access to healthcare

Paid time off

Employee Assistance Program

Qualifications

• 3-5 years of experience in brand management or marketing.
• Ability to lead multiple high-priority initiatives.
• Proven track record of driving initiatives from concept to completion.

Responsibilities

• Lead the brand's 3-year strategic vision.
• Manage full P&L accountability.
• Monitor key performance metrics for growth initiatives.

Skills

Analytical mindset

Communication

Project management

Collaboration

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Nielsen IQ

Job description

Associate Brand Manager, Philadelphia Cream Cheese at a glance
Location: Toronto, ON | Hybrid (3 days in-office)

Help shape the future of one of Canada's most iconic brands! Philadelphia Cream Cheese is a category leader with deep roots and big ambitions. As an Associate Brand Manager (ABM), you'll be a leader in the business and play a key role in driving the future of this iconic brand in Canada. This is a high-impact, high-visibility role at the heart of our Canadian marketing team, offering real ownership, exciting challenges, and room to grow.

As an ABM, you'll have the opportunity to lead the brand in Canada, building and executing 3-year strategic plans that are tailored to the Canadian market. You'll manage the brand's P&L, lead cross-functional teams, and be at the center of everything from product innovation to go-to-market execution. With a core brand and healthy budgets, you'll have the resources to make a real impact. Plus, you'll be part of an ambitious marketing team that values new ideas, fast action, and recognizes great work.

What's on the menu?

• Drive the brand's 3-year strategic vision while maintaining excellence in day-to-day operations
• Lead end-to-end development and execution of brand strategy and annual business plans
• Own full P&L accountability and A&C budget allocation decisions
• Monitor and analyze key performance metrics (volume, revenue, market share) to develop data-driven growth initiatives
• Create and execute comprehensive marketing calendars and consumer campaigns
• Partner with omni team to develop compelling retail and in-store programs
• Lead Go-to-Market plans for innovations
• Drive product renovation projects to maintain brand relevance and competitiveness
• Build and maintain strong partnerships across Sales, Supply Chain, Finance and R&D teams
• Define consumer audiences and communication priorities
• All other duties, as assigned

Recipe for Success - apply now if this sounds like you!

• Bachelor's degree in Business, Marketing, or related field
• 3-5 years of proven experience in brand management or marketing
• Demonstrated ability to lead multiple high-priority initiatives while maintaining excellence in execution
• Strong analytical mindset with experience translating data into actionable insights (Nielsen IQ experience is a plus)
• Exceptional communication and project management skills with a track record of driving results
• Collaborative working style that inspires teams and builds strong partnerships
• Ability to thrive in a fast-paced environment while maintaining attention to detail
• Proven track record of taking ownership and driving initiatives from concept to completion

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$100,300.00 - $125,400.00

Job Description

Associate Brand Manager, Philadelphia Cream Cheese at a glance
Location: Toronto, ON | Hybrid (3 days in-office)

Help shape the future of one of Canada's most iconic brands! Philadelphia Cream Cheese is a category leader with deep roots and big ambitions. As an Associate Brand Manager (ABM), you'll be a leader in the business and play a key role in driving the future of this iconic brand in Canada. This is a high-impact, high-visibility role at the heart of our Canadian marketing team, offering real ownership, exciting challenges, and room to grow.

As an ABM, you'll have the opportunity to lead the brand in Canada, building and executing 3-year strategic plans that are tailored to the Canadian market. You'll manage the brand's P&L, lead cross-functional teams, and be at the center of everything from product innovation to go-to-market execution. With a core brand and healthy budgets, you'll have the resources to make a real impact. Plus, you'll be part of an ambitious marketing team that values new ideas, fast action, and recognizes great work.

What's on the menu?

• Drive the brand's 3-year strategic vision while maintaining excellence in day-to-day operations
• Lead end-to-end development and execution of brand strategy and annual business plans
• Own full P&L accountability and A&C budget allocation decisions
• Monitor and analyze key performance metrics (volume, revenue, market share) to develop data-driven growth initiatives
• Create and execute comprehensive marketing calendars and consumer campaigns
• Partner with omni team to develop compelling retail and in-store programs
• Lead Go-to-Market plans for innovations
• Drive product renovation projects to maintain brand relevance and competitiveness
• Build and maintain strong partnerships across Sales, Supply Chain, Finance and R&D teams
• Define consumer audiences and communication priorities
• All other duties, as assigned

Recipe for Success - apply now if this sounds like you!

• Bachelor's degree in Business, Marketing, or related field
• 3-5 years of proven experience in brand management or marketing
• Demonstrated ability to lead multiple high-priority initiatives while maintaining excellence in execution
• Strong analytical mindset with experience translating data into actionable insights (Nielsen IQ experience is a plus)
• Exceptional communication and project management skills with a track record of driving results
• Collaborative working style that inspires teams and builds strong partnerships
• Ability to thrive in a fast-paced environment while maintaining attention to detail
• Proven track record of taking ownership and driving initiatives from concept to completion

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$100,300.00 - $125,400.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

• Financial -Savings/Pension,Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.

Kraft Heinz is a global food company with a delicious heritage.With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

Good isn't good enough.We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent.We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.

Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.

We’re committed to:

• Hiring and growing talent from diverse backgrounds and perspectives.
• Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
• Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.