Marketing Specialist

CarAI; Ontario; Remote; CAD 130,000 - 160,000; Full time

Job summary

CarAI seeks a Marketing Specialist to develop and run dealer-facing campaigns. This role requires 2+ years of dealership marketing experience and involves crafting and executing launch plans, content creation, and analytics tracking. Candidates should be data-driven and fluent in dealer challenges.

Benefits

Stock-option package

Performance bonus tied to marketing-sourced ARR

Fully remote with quarterly off-sites.

Qualifications

• 2+ years of dealership-facing marketing experience is non-negotiable.
• Ability to track CPL, MQL-to-SQL, and ARR influenced.
• Experience with content creation tools and marketing analytics.

Responsibilities

• Craft and execute launch plans for new features.
• Own multichannel demand-gen programs to drive dealership sign-ups.
• Produce case studies, video scripts, and blog posts.

Skills

Data-driven mindset

Fluent in dealer pain points

Hands-on with HubSpot

Google Ads/Analytics

Tools

Excel

Canva

Adobe Express

Job description

Direct message the job poster from CarAI

EV.com is North America’s first—and most trusted—electric-vehicle marketplace, connecting millions of shoppers with EV-ready dealers and service partners. CarAI is our AI-powered phone and messaging assistant that bolts onto dealership workflows, turning every inbound call or text into a booked appointment. Together, we help dealers sell more EVs, cut lead-handling costs, and elevate customer experience.

Role Summary

As our Marketing Specialist, you’ll build and run dealer-facing campaigns for both EV.com and CarAI. Your mission: translate advanced technology into clear, bottom-line wins that resonate with General Managers, GSMs, and BDC teams—and generate a steady flow of qualified dealer leads.

Key Responsibilities

• Go-to-Market: Craft and execute launch plans (email, paid social, webinars, in-store collateral) for new EV.com and CarAI features.
• Campaign Execution: Own multichannel demand-gen programs that drive dealership sign-ups and move prospects through the funnel.
• Content Creation: Produce case studies, one-pagers, video scripts, and blog posts that speak the dealership language.
• Events & 20-Groups: Plan our presence at NADA, Digital Dealer, state ADA shows, and regional 20-Groups; manage booth themes, pre-/post-event nurture.
• Partner Marketing: Develop joint promotions with DMS, CRM, and inventory-feed partners to widen reach.
• Analytics & ROI: Track CPL, MQL-to-SQL, and ARR influenced; iterate quickly based on data.

Must-Have Qualifications

• 2+ years of dealership-facing marketing experience or direct employment at a dealership (BDC/Internet Manager, Marketing Manager, or similar). This is non-negotiable.
• Fluent in dealer pain points (lead response time, CSI, paid-ad ROI).
• Hands-on with HubSpot (or similar), Google Ads/Analytics, and basic design tools (Canva, Adobe Express).
• Data-driven mindset; comfortable building quick dashboards in Excel/GA4.

Nice to Have

• Experience marketing AI or MarTech products.
• Existing network among dealer 20-Group leaders or state dealer associations.
• Basic video editing (Premiere Rush, CapCut) or light graphic design.
• Competitive base + performance bonus tied to marketing-sourced ARR.
• Stock-option package
• Fully remote with quarterly off-sites.

What's needed

• Two samples of marketing work (link or PDF)

EV.com and CarAI are equal-opportunity employers committed to diversity, equity, and inclusion.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Public Relations

• Industries

  Retail Motor Vehicles and Marketing Services

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