Brand Lead

Altis Recruitment; Laval (administrative region); On-site; CAD 58,000 - 83,000; Full time

Job summary

A leading sports and outdoor retailer is seeking a Brand & Partnerships Lead to oversee strategic partnerships with top brands like Nike and Adidas. This role requires at least 7 years in marketing and account supervision, as well as bilingual fluency in English and French. The successful candidate will develop co-marketing strategies and manage relationship-building with partner brands, ensuring their objectives are met. A full-time position located in Laval, Quebec.

Qualifications

• Minimum 7 years of experience in marketing planning, account supervision, and partnership management.
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Understanding of traditional, digital, and social marketing channels.

Responsibilities

• Develop and lead comprehensive co-marketing strategies across all channels.
• Meet with partner brands to understand their objectives and prepare internal briefs.
• Oversee budget planning, tracking, and billing for partnership agreements.

Skills

Marketing planning

Account supervision

Partnership management

Proficiency in Microsoft Office

Bilingual in French and English

Strong organizational skills

Excellent communication abilities

Education

Bachelor’s degree in marketing, communications, or related field

Job description

Job Title

Brand & Partnerships Lead – Sports & Outdoor Sector

Language

Fluently bilingual in English and French

Duration

Permanent

Background Check

Criminal Background Check Required

Base pay range

CA$58,000.00/yr - CA$83,000.00/yr

Position Overview

Sports Experts is seeking an experienced professional to lead strategic partnerships with major sports and outdoor brands such as Nike, Adidas, Columbia, The North Face, Under Armour, and others. This role involves planning, executing, and optimizing co-marketing campaigns, ensuring partner brand objectives are met, and deploying campaigns effectively across all customer touchpoints.

Key Responsibilities

• Develop and lead comprehensive co-marketing strategies across all channels.
• Meet with partner brands each season to understand their objectives and prepare clear internal briefs.
• Build 360° campaign frameworks that address stakeholder needs.
• Present our client’s brand narrative, past successes, and collaboration opportunities to partners.
• Oversee budget planning, tracking, and billing for partnership agreements.
• Manage omnichannel deployment of campaigns (media, influencers, social, newsletters, website, in-store) in accordance with agreements.
• Build strong relationships with partner brands and align marketing objectives within co-marketing campaigns.
• Facilitate smooth collaboration between suppliers and internal teams: buying, operations, content, social media, and media.
• Work with channel owners to ensure integrated content deployment according to business priorities and seasonal timing.

Candidate Profile

• Passion for sports and the outdoors.
• Minimum 7 years of experience in marketing planning, account supervision, and partnership management.
• Bachelor’s degree in marketing, communications, or a related field.
• Understanding of traditional, digital, and social marketing channels.
• Proficiency in Microsoft Office (Word, Excel).
• Bilingual in French and English, written and spoken.
• Knowledge of retail, sports, or fashion sectors (an asset).
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Strong organizational and interpersonal skills.
• Excellent communication abilities.

Diversity, Inclusion, and Belonging

Sports Experts is committed to maintaining an environment where diversity, inclusion, and equity are fundamental. All individuals are treated with dignity and respect, regardless of religion, nationality, gender, race, age, ability, spoken language, sexual orientation, or identity.

Accessibility and Accommodations

Sports Experts welcomes applications from all equity‑seeking groups, including racialized persons, Indigenous peoples, members of the 2SLGBTQIA+ community, women, persons with disabilities, and others. Applicants who require accommodations during the hiring process are encouraged to inform us so that appropriate support can be provided.

Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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