Brand Integration Marketing Specialist (Maternity Cover)

goremutualinsurance; Toronto; On-site; CAD 85,000 - 120,000; Full time

Job summary

Gore Mutual Insurance is seeking a Senior Specialist, Marketing Integration, Content & Brand to lead the marketing and brand transition during its Beneva integration. This maternity-leave cover will coordinate with the Brand integration leader to plan and execute campaigns, assets, and communications across broker, customer, and employee audiences in Ontario and the West market.

The role demands experience in branding, mergers or enterprise transformations, and excellence in storytelling with

Qualifications

• Undergraduate degree, postgraduate degree, or professional certification in Marketing, Communications, Public Relations, or a related field.

Responsibilities

• Lead brand and marketing transition initiatives aligned to the Beneva integration strategy.
• Partner with cross-functional teams to deliver marketing assets and communications on time and within scope.
• Drive stakeholder engagement and change management activities to support awareness, readiness, and adoption.
• Prepare project updates, leadership presentations, and governance reporting to communicate progress and key decisions.
• Support launch planning, testing, go-live activities, and post-implementation stakeholder support.
• Develop and execute customer, broker, and employee communications for onboarding and brand transition milestones.
• Coordinate digital brand transition activities across websites, social media, and other channels.
• Execute integrated marketing and communications plans to strengthen brand awareness and enterprise priorities.

Skills

marketing strategy

brand management

content strategy

change management

stakeholder management

project management

Education

Marketing/ Communications degree

Job description

Gore Mutual Insurance is seeking a Senior Specialist, Marketing Integration, Content & Brand to lead the marketing and brand transition during its Beneva integration. This maternity-leave cover will coordinate with the Brand integration leader to plan and execute campaigns, assets, and communications across broker, customer, and employee audiences in Ontario and the West market.

The role demands experience in branding, mergers or enterprise transformations, and excellence in storytelling with