Brand Transition Marketing Lead - 18-Month

Gore Mutual Insurance; Toronto; Hybrid; CAD 81,000 - 131,000; Full time

Benefits offered by this job

Extended health and dental benefits

Disability insurance

Recognition programs

Total rewards package

Job summary

Gore Mutual Insurance in Toronto (hybrid) is seeking a Sr Specialist, Marketing Integration, Content & Brand to lead the 18‑month transition to Beneva branding. You will drive marketing, brand stewardship, and communications for onboarding, broker engagement, and digital brand shifts across Ontario and the West market.

The role requires strong background in marketing/brand, content strategy, and large-scale transformation, with stakeholder collaboration and bilingual capability as an asset.

Qualifications

• Undergraduate degree or higher in Marketing, Communications, PR or related field.
• Minimum 5 years in marketing/communications incl. internal and external.
• Minimum 3 years content strategy and brand initiatives.
• Experience supporting large-scale transformation or mergers.
• Strong change management and strategic communications planning.
• Bilingual English/French is an asset.
• Experience across digital channels and content development.

Responsibilities

• Lead brand transition initiatives and translate objectives into plans.
• Partner with cross-functional teams to deliver projects on time and within scope.
• Drive stakeholder engagement and change management activities.
• Prepare updates and governance reporting for progress and decisions.
• Support launch planning, testing, go-live, and post-implementation support.
• Develop and execute communications for onboarding and brand transition milestones.
• Coordinate digital brand transition across websites and social channels.
• Execute integrated marketing plans to strengthen brand and priorities.

Skills

Change management

Brand management

Content strategy

Stakeholder engagement

Project management

B2B marketing

Internal communications

External communications

Cross-functional collaboration

Education

Marketing/PR degree

Job description

Gore Mutual Insurance in Toronto (hybrid) is seeking a Sr Specialist, Marketing Integration, Content & Brand to lead the 18‑month transition to Beneva branding. You will drive marketing, brand stewardship, and communications for onboarding, broker engagement, and digital brand shifts across Ontario and the West market.

The role requires strong background in marketing/brand, content strategy, and large-scale transformation, with stakeholder collaboration and bilingual capability as an asset.