Brand Director

MAV Beauty; Vaughan; On-site; CAD 150,000 - 170,000; Full time

Job summary

MAV Beauty, headquartered in Vaughan, Ontario, seeks a strategic Brand Director to own end-to-end brand leadership across Renpure and Sky Organics, driving strategy, portfolio growth, and cross-functional execution. You will steer innovation, go‑to‑market plans, and commercial performance for e‑commerce and brick‑and‑mortar channels.

The ideal candidate will bring 8+ years in beauty brand management, strong leadership, and a track record in budgets, forecasting, and cross‑functional

Qualifications

• 8+ years of brand management experience within beauty, wellness, personal care, or adjacent CPG.
• Demonstrated engagement in beauty with haircare experience preferred.
• Proven experience managing innovation end-to-end from concept to market.
• Strong understanding of Amazon and brick-and-mortar retail dynamics.
• Experience owning budgets, forecasting, and P&L-adjacent decision making.
• Exceptional cross-functional leadership and communication skills.
• MBA preferred.

Responsibilities

• Lead brand end-to-end including strategy, portfolio vision, and go-to-market across e‑commerce and brick‑and‑mortar channels.
• Own communication, storytelling, and brand voice across all marketing activations.
• Partner with Sales to craft retailer stories, shelf strategies, and growth plans.
• Drive brand performance analytics using POS, Nielsen, Amazon analytics, and consumer research.
• Oversee launch strategy and execution across Amazon and all retail channels.

Skills

Brand management

Beauty industry knowledge

Cross-functional leadership

Innovation & concepting

P&L ownership

Budgeting & forecasting

Strategic thinking

Communication skills

Education

MBA

Job description

MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness. Headquartered in Vaughan, Ontario, our portfolio — Marc Anthony True Professional, Cake Beauty, Renpure and Sky Organics — is supported by MAV Beauty’s brand-building platform, designed to empower distinct brand strategies while delivering the scale through close partnerships with established retail leaders in the US and Canada as well as Amazon. We are seeking strong leaders who are energized by ownership and motivated to make a meaningful impact.

About Renpure

Renpure is MAV Beauty’s clean, plant-inspired personal care brand, rooted in the belief that effective beauty should be both accessible and thoughtfully formulated. Known for ingredient-forward formulas, recognizable botanicals, and incredible value, Renpure has built trust with consumers seeking clean and effective products without premium price barriers. As the clean beauty landscape evolves, Renpure is focused on modernizing its brand voice, strengthening differentiation, and reinforcing relevance at scale. We are seeking a brand leader who understands this consumer and is excited to help guide Renpure into its next chapter.

About Sky Organics

Sky Organics is MAV Beauty’s certified organic beauty and wellness brand, built on a simple but uncompromising philosophy: Simple. Pure. Potent. Sky Organics has earned deep trust with consumers who live ingredient conscious, holistic lifestyles. We are seeking a brand leader who has a deep understanding of this consumer and is excited to help shape the next chapter of this beautiful brand.

The Opportunity

We are seeking a strategic, hands‑on Brand Directors to lead growing beauty and haircare brands. This leader will own the brand end‑to‑end: strategy, portfolio vision, innovation pipeline, communication, go‑to‑market execution, and commercial performance across both e‑commerce and brick‑and‑mortar retail.

This role is ideal for a left‑and‑right‑brained marketer—someone equally energized by consumer insight, creative storytelling, P&L ownership, and executional excellence, who thrives in a fast‑paced, high‑expectation environment.

The Ideal Candidate is:

Deeply engaged in the beauty and haircare landscape, with a strong understanding of high performance consumer‑centric formulations. You balance creative ambition with commercial clarity and excel at leading cross‑functional teams. Additionally, you are:

• A builder who can scale a brand while strengthening its equity and standards.
• A strategic thinker who is also hands‑on and execution‑oriented.
• A resilient leader who thrives amid intensity, ambiguity, and competing priorities.
• A motivating people leader who inspires through clarity, accountability, and collaboration.
• A results‑oriented operator who pushes for continual improvement.

Key Responsibilities

Brand Leadership & Strategy:

Strengthen the vision for the brand based on our consumer, defining its purpose and values clearly, and developing a strategy that strengthens the brand equity. Own and evolve the brand vision, positioning, and long‑term growth strategy.

• Translate consumer insights into clear brand architecture, messaging, and portfolio direction.
• Champion the brand internally and externally, ensuring alignment across all touchpoints.
• Establish strong governance, brand standards, and decision frameworks.

Leverage consumer, category, and competitive insights to identify white space opportunity for portfolio development:

• Identify white‑space opportunities grounded in consumer need gaps and commercial viability
• Lead innovation concepting from insight through launch, partnering closely with Product Development, Regulatory, and Operations
• Ensure innovation is true to the brand, balancing creativity and performance with clear alignment to the brand’s positioning, values, and role in the portfolio
• Own add/delete decisions corporately and at retail and ensure the portfolio remains focused, productive, and commercially sound

Communication & Storytelling:

Develop and translate the brand voice throughout all marketing activations to ensure the brand is accurately represented in its compelling story telling:

• Define communication priorities, key messaging, and campaign timing.
• Protect and evolve the brand voice across all channels.
• Partner with Marketing Communications to deliver integrated 360° campaigns across digital, retail media, PR, influencer, and in‑store.
• Oversee Marketing Communications budgets and ensure programs meet objectives.

The brand leader plays a pivotal role in driving the commercial success and market penetration of the brand. Strong partnership with the Sales teams is necessary for the brands’ success:

• Lead launch strategy and flawless execution across Amazon and all retail channels (mass, drug, grocery, specialty)
• Partner with Sales to craft compelling retailer stories, shelf strategies, and growth plans.
• Understand the nuances of Amazon (content, conversion, media) and brick‑and‑mortar (planograms, velocity, merchandising).
• Represent the brand in key retailer meetings.

Business Management & Analytics:

Drive insightful brand performance and market opportunity conversations.

• Own brand performance including revenue, profitability, and investment efficiency.
• Use POS, Nielsen, Amazon analytics, and consumer research to identify category dynamics, diagnose performance, and accelerate opportunities.
• Evaluate marketing and innovation ROI with a strong performance mindset.
• Support forecast accuracy and budget management.

Key Qualifications & Experience:

• 8+ years of brand management experience within beauty, wellness, personal care, or adjacent CPG
• Demonstrated engagement in beauty and personal care, with haircare experience strongly preferred
• Proven experience managing innovation end-to-end from concept to market
• Strong understanding of Amazon and brick-and-mortar retail dynamics
• Experience owning budgets, forecasting, and P&L‑adjacent decision making
• Exceptional cross-functional leadership and communication skills
• Comfortable operating with intensity, urgency, and competing priorities
• MBA preferred

Additional Job Details:

• Location: 4 days on‑site at 100 New Park Place in Vaughan, ON.
• Compensation: Annual base salary of $150,000 - $170,000.
• In addition, this role is eligible for an annual target bonus based on individual and company performance. Note: actual compensation is determined by factors including skills required and experience.
• Use of AI: We do not use AI in the recruitment process. The hiring team reviews and screens all resumes and selects candidates directly for interviews and offer.

MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact [e-mail] to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.