Creative Director

Sephora USA, Inc; Toronto; Hybrid; CAD 153,000 - 177,000; Full time

Benefits offered by this job

30% discount on merchandise/services

Gratis opportunities

Discounts on LVMH brands

Well-Being program

Job summary

Sephora Canada is seeking a Creative Director to lead a multidisciplinary team in Marketing, shaping breakthrough campaigns across retail, digital, social, and experiences. You will translate brand strategy into on-brand, high-impact creative that elevates Sephora as a prestige leader in beauty retail.

You’ll report to the SVP of Marketing, build a connected creative process with internal and external partners, and drive campaigns from concept to execution while mentoring a team of 5 creatives

Qualifications

• Visionary yet pragmatic approach to unlock big creative opportunities
• Proven ability to guide and grow a creative team
• Curiosity drawn from culture and consumer trends
• Strong production understanding of how to execute great work
• Experience leading both small and large creative programs
• Familiarity with retail channel ecosystems across owned and paid channels
• Knowledge of UX and responsive design
• Comfort using digital and AI-enabled tools in daily work
• Experience in beauty/retail is an asset

Responsibilities

• Connect creative across disciplines to shape internal/external work
• Inspire and coach the Creative Team to deliver best-in-market content
• Advocate for best-in-class content to drive brand and business goals
• Strategically bring holistic campaigns to life, while delivering assets
• Manage and motivate a creative team across levels and partners
• Develop positioning and content strategies for Sephora programs
• Collaborate with cross-functional partners at Director/VP level
• Delegate work and optimize team bandwidth
• Coordinate with agency partners to maintain brand standards

Skills

Vision & pragmatism

Player/coach leadership

Curious mindset

Production knowledge

Integrated creative

Retail channel knowledge

UX awareness

AI tools comfort

Team leadership

Creative leadership

Education

Bachelor’s degree in a related creative field

Tools

Figma

Adobe Creative Cloud (InDesign, Illustrator, Photoshop)

AI tools

Job description

Working Model: Hybrid

Vacancy Status : This position is for an existing, open vacancy

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

As Creative Director, you will be an integral member of the Marketing department, with a mandate to lead and continue building a creative team that develops breakthrough creative, content and design work with expertise in beauty and retail. You understand how to use brand strategy to connect concepts to a brand’s platform, to develop creative work that is consistently on brand and will position Sephora as the prestige leader in beauty retail, and create effective marketing communications to achieve business goals across channels and platforms. You’re strategic, persuasive, and a compelling presenter. You pride yourself on staying current on the latest trends in marketing, beauty and lifestyle, and have a portfolio including a breadth of work demonstrating both integrated & channel specific creative expertise with particular strength in retail, digital, social, and experiences.

Reporting into the SVP of Marketing, your work will span the spectrum of concepting campaigns and content, inspiring and coaching your team, working collaboratively across all functions to grow the Sephora Canada business through creative opportunities, innovating the creative and production process, and working with strategic partners on creative solutions.

Whether you’re building our exciting in-store experiences, supporting our digital initiatives, planning our loyalty program campaigns, writing copy, or designing integrated multi-channel campaigns, you are constantly finding ways to underscore our brand promise and cement our place as the industry leader in Canada. The pace is fast, the learning is constant… but as part of a team that’s driven, the possibilities are endless.

What You’ll Do:

• Connect creative across disciplines, be the voice of the brand’s expression to shape internal and external work to drive breakthrough and consistency
• Inspire the internal Creative Team to build breakthrough, best in class content that stands out in the market
• Advocate for creativity and the power of best-in-class content as a key tool to build the brand and achieve business objectives
• Think strategically to bring holistic campaigns to life, while working hands-on to deliver assets
• Manage and motivate a team of 5 creatives, from entry-level to senior, freelance talent and production partners
• Develop positioning, creative and content strategies for Sephora programs and campaigns, preserving Sephora brand standards and tone of voice
• Build relationships and work collaboratively with key cross-functional partners across the organization at the Director/VP level, in Canada, North America, and Global
• Delegate/assign work, including monitoring team bandwidth, and finding synergies where possible
• Champion an integrated model where campaigns are developed in parallel with internal and external creative agency partners; inform and consult on brand standards for work from agency partners

What You’ll Bring:

• A combination of vision and pragmatism: you have an ability to see the big creative opportunity, and know what it takes to get work created
• Player/coach leadership style. You can identify, guide and bring out the best in creativity, while also helping to execute
• A curious mindset – you seek inspiration in culture and consumer
• A strong understanding of production, and how great creative gets executed
• 10-15 years of professional work experience in conceptual creative/content development and/or a related field as either a Copywriter or Art Director
• A strong visual eye and sense of design direction
• 5+ years’ of experience leading a creative team as either an Associate Creative Director or Creative Director
• Proven track record of success leading both small and large creative programs across a variety of channels and tactics
• Strong background in integrated creative executions
• Familiarity with retail channel ecosystem across owned and paid channels
• Understanding of Figma, Adobe Creative Cloud: InDesign, Illustrator, Photoshop & emerging AI tools
• Understanding of UX and Responsive Design an asset
• Bachelor’s degree or diploma in a related creative field
• Full Service In-House or External Agency experience an asset
• Experience in beauty and/or retail considered an asset
• Comfort using digital and AI-enabled tools responsibly in your day-to-day work

What You’ll Get:

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.

Eligibility requirements apply to certain benefits and may vary depending on job classification and length of employment.

• Wealth. We’re passionate about pay equity and transparency. The compensation ranges between CAD$153,000 - $176,600plus bonus, RRSP matching. The final pay offered will depend on various factors, including but not limited to the actual qualifications and experience of the individual, and any additional non-discriminatory, legitimate business factors relevant to the position and/or location.
• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, vision, life, and disability coverage. Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being.
• Balance. You’ll be trusted to find the perfect blend of work/life balance that actually works for you with a hybrid work schedule, vacation and flex days, and maternity/paternity leave.
• Growth. A career glow-up is built into every role, with access to training and development programs and resources throughout the year.
• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for gratis, and flash sale discounts on LVMH brands.
• Support. Tap into volunteer and donation matching, Employee Assistance Program, and free mental health resources with 24/7 access to Dialogue.

Join us and Belong to Something Beautiful.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.