Senior Brand Manager

Serv Recruitment; Toronto; Remote; CAD 100,000 - 140,000; Full time

Job summary

Evermark is seeking a Senior Brand Manager to lead marketing for Q-tips and St. Ives in Canada. You will drive growth, manage budgets, and translate insights into action across brand, innovation, and media.

Work with Canadian and U.S. teams to align strategies, develop go-to-market plans, and deliver compelling campaigns. This remote-friendly role focuses on Toronto or Montreal areas with periodic meetings.

Qualifications

• 5+ years marketing experience in consumer products, beauty or personal care.
• 3+ years working with US brands expanding into Canada.
• Understanding of digital, social, e-commerce and retail landscapes.
• Strong interpersonal and communication skills, especially in remote work.
• Excellent project management and leadership abilities.
• Analytical skills to distill insights and make recommendations.
• Financial acumen with experience in P&L management.

Responsibilities

• Own the business performance and growth agenda for assigned brands, incl. P&L ownership.
• Lead development of brand acceleration and growth strategies.
• Turn data into action using analytics to identify whitespace opportunities.
• Lead cross-functional and agency teams on go-to-market strategies.
• Collaborate with Sales to support annual planning and customer activation.
• Maintain brand management processes including reporting and asset approvals.
• Work with U.S. Marketing teams to align Canada strategies.
• Identify new opportunities and advocate recommendations.
• Monitor consumer trends and marketing capabilities for improvement.

Skills

Marketing experience

US market experience

Digital & e-commerce

Communication skills

Project leadership

Analytical skills

P&L management

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client Evermark for a Senior Brand Manager.

Join the Team:

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter.

Backed by a growth-oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise - from how we plan and operate to how we go to market.

This is a company in motion. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

Position Responsibilities:

The Marketing Lead for Qtips and St. Ives will support the Canadian Marketing Team in creating and executing marketing activities, business operations, and innovation plans to drive growth on our iconic brands which include Q-tips, St. Ives. They must be versed in all areas of brand marketing: Brand, Innovation, Insights & Strategy, and Media & Marketing Operations.

This role includes:

• Own the business performance and growth agenda for assigned brands, with general management accountability including P&L ownership, budget management, forecasting, and delivery of key business KPIs.
• Lead the development of brand acceleration and growth strategies, identifying opportunities for growth and translating consumer, shopper, category and competitive insights into clear, actionable growth opportunities.
• Turn data and insights into action, leveraging brand health, consumer, category, shopper and customer analytics to diagnose performance, identify whitespace opportunities and prioritize the initiatives that will have the greatest business impact.
• Lead cross-functional and agency teams to develop and execute go-to-market strategies, including brand campaigns, asset adaptations, innovation launches and omni-channel programs, as well as special packs and displays.
• Partner closely with Sales to support the annual planning process, translating brand strategy into compelling customer sell-in stories, assortment recommendations and customer-specific activation plans.
• Own key brand management processes including category and brand performance reporting, artwork review and approvals, content management and portfolio tracking.
• Collaborate closely with U.S. Marketing teams to represent Canadian consumer, category and customer needs in innovation and portfolio decisions, while leveraging U.S. capabilities and learnings to accelerate growth in Canada.
• Act as a growth leader for the Canadian business, proactively challenging the status quo, identifying new opportunities and bringing forward clear recommendations supported by consumer and commercial insights.
• Maintain a strong pulse on emerging consumer behaviours, category trends, competitive activity and new marketing capabilities to drive thought leadership, experimentation and continuous improvement.

Qualifications

• 5+ years marketing experience in consumer products industry, beauty, skincare or personal care brands, including the development and implementation of successful marketing plans for new and existing products
• 3+ years' of experience working with U.S. brands looking to grow and expand in the Canadian market
• Understanding of digital, social, e-commerce, and retail landscapes
• Interpersonal and communication skills, especially in remote work environments
• Clear demonstration of project management and leadership skills
• Analytical skills with an ability to distill key information and make recommendations
• Financial acumen with experience in P&L management through to profit realization
• Ability to develop and nurture strong relationships both internal to Evermark and externally with agencies, third parties, and other stakeholders
• A passion and dedication to staying culturally and socially connected

Our Ideal Teammate Is Someone Who:

• Is a self-starter who brings a collaborative approach to teamwork with experience in working with and leading cross-functional teams to deliver business objectives
• Is a problem solver who is resourceful and demonstrates a strong bias for action along with willingness to “roll up their sleeves” and get it done
• Is a strategic thinker who has an ability to derive insights from data and develop the insights into opportunities for growth, championing ideas into execution
• Is an experienced marketer who has worked with interagency teams to develop and execute brand campaigns that have delivered impactful results through sharp insight and on-going experimentation and optimization
• Is proactive and accountable
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work

We look for people who take ownership, move with urgency, and care deeply about results.

Across every level and function, success here comes from thinking like an operator; not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn’t perfectly defined.

This is a fast-moving environment with high standards and real accountability. In return, you’ll have meaningful responsibility, autonomy to lead your work, and the opportunity to grow alongside brands, and a company, that are being actively shaped.

Hiring Process

We take our hiring process seriously and evaluate candidates based on both capability and culture fit. Our goal is to ensure you step into a role where you feel genuinely excited and fulfilled. That’s important for you, and it’s equally important for us.

Step One: Video interview with a recruiter on the SERV team

Step Two: Video interview with your direct supervisor

Step Three: Cultural interview

Step Four: Final decisions and offer stage

Location: Remote, Toronto OR Montreal area preferred with periodic team and customer meetings

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.